This document provides information on LG's final presentation for Semester 1. It includes details on LG's sectoral information, GDP projections, Porter's Five Forces analysis, company information, product portfolio, competitors, SWOT analysis, STP framework, marketing mix, BCG matrix, product life cycle, working capital ratios, organizational structure, and a job description for a Manager - Executive Sales position.

1. SEMESTER I FINAL PRESENTATION
Guided By: - Miss. Fatema
Ma’am
Submitted By: - Shubham
Wadage

2. SECTORAL INFORMATION
FMCD
MANUFACTURI
NG
64.40%
CONSTRUCTIO
N
27.76%
ELECTRICITY,
WATER, GAS
SUPPLYY
7.84%
Automotive, Electronics, chemical,
Metallurgical Industry
Cement, Plastic, Paper, Rubber
Industry
Electric Energy, Gas plant

3. SECTOR INFORMATION
1749
1983
2135
2334
2539
2762
3007
3274
0
500
1000
1500
2000
2500
3000
3500
2016 2017 2018 2019 2020 2021 2022 2023
GDP Per capita at current price $(US)
Year

4. PORTER’S FIVE FORCES MODEL
Threats of new Entrants
(Low)
Substitute Product
(Medium)
Bargaining Power of Supplier
(High)
Bargaining Power of Customer
(Low)
Industry competition
(High)

5. COMPANY INFORMATION
• Establishment in 1958 having head quarter in South Korea. Koo In-Hwoi is the
founder of the company.
• The company operates its business in 5 different segments Home Appliance & Air
Solution, Mobile communication, Home Entertainment, Vehicle Component,
Business solution.
• LG is the world’s Second largest LCD television manufacturer.
• The manufacturing facility of company are situated in Greater Noida in Uttar
Pradesh and also in Ranjangaon near pune in Maharashtra.

6. PRODUCT PORTFOLIO
LG TV
NANOCELL
4K TVs (3)
UHD 4K
TVs(26)
SMART
TVs(26)
LED TVs
OLEDs(28)

7. COMPETITORS
LG
21%
Samsung
23%
Sony
20%
Videocon
14%
Panasonic
11%
Onida
5%
Others
6%
Indian Market

8. SWOT ANALYSIS OF LG
•Strong dealer community.
•Strong brand portfolio.
•Strong Distribution network.
•Automation in activity.
•Financial planning
•Limited success outside the
core business.
•Dead inventory is high as
compare to competitors
•Gap in product ranges sold by
company
•Decreasing cost of
transportation.
•New environmental policies.
•Opening of new markets.
•Lower inflation rate.
•The company can face lawsuit.
•Rising pay level due to some
movement.
•No regular supply of
innovative product.
•Liabilities lawn different in
different countries.
STRENGTH
OPPORTUNITY
WEAKNESS
THREATS

9. SEGMENTATION, TARGETING, POSITIONING
OF LG
SEGMENTATION
• Demographic:
Rural & Urban
• Psychologic:
Need & Want.
TARGETING
• Middle Class
People.
• Youngsters who
loved to play
video games.
POSITIONG
• Philosophy to
make people live
better.
• Convenience and
Healthier Smart
TVs

10. MARKETING MIX OF LG
P
R
O
D
U
C
T
P
R
I
C
E
P
L
A
C
E
P
R
O
M
O
T
I
O
N
 TELEVISION
 SMART DEVICE &
MOBILE PHONES
 HOME
ENTERTAINMENT
 HOME APPIANCES
 COST PLUS FIXED
MARKUP
 COMPETITIVE
PRICING IN RURAL
AREA
 DISTRIBUTOR
CONNECTION
 RETAILERS
 OWN SHOWROOM
 PROMOTIONAL
ADVERTISEMNT
 MAGAZINE,
INTERNET, SPECIAL
DISCOUNT TO
DISTRIBUTORS.

11. BCG MATRIX OF LG
Refrigerator
AC
Washing machine
OLED8k
LED AI TV
Vacuum Cleaner
Home environment
Camera
Water Purifier

12. PRODUCT LIFE CYCLE OF LG
0
5
10
15
20
25
1950 1960 1970 1980 1990 2000 2010 2020 2030
SALESINBILLIONUS$
TIME
Y-Values
MATU
RITY DECLINE
INTRODU
CTION
R&D

13. WORKING CAPITAL = CURRENT ASSET – CURRENT LIABILITY
2018 = 4049.3 – 2163.3
=1886 Cr
2017 = 2611 - 302
= 2309 Cr
RATIO 2018 2017
CURRENT RATIO 1.87 1.52
INVENTORY
TURNOVER RATIO
9.42 9.37
DEBTORS
TURNOVER RATIO
17.96 18.17
RETURN ON ASSETS
(%)
28.81 25.51
RETURN ON
EQUITY(%)
54.07 49.06

14. LG ORGANIZATIONAL STRUCTURE

15. Job Description:
Position:
Manager –Manager/Executive sales for LG electronics
-Designation: Sales
-Division/Business Unit: Marketing/ sales
Key Responsibilities:
-Selling LG Television
-Promotion of new LG products through advertisement, Dealer
-Costing
Desire Profile:
-minimum experience of 5 years in sales
-Education: MBA/MMS or PGDM in Marketing
Competency Skill:
-Good leadership quality
-extraordinary convincing skill
-Good communication skill