Business owners want to know how to sell on social media platforms, but are often told it is just for "relationship building." Find out why this is a DANGEROUS myth to fall into.
A massive 9.0 magnitude earthquake struck northeast Japan in March 2011, generating a powerful tsunami that destroyed large areas and killed many people. The tsunami also overwhelmed the Fukushima Daiichi Nuclear Power Plant, disabling its power and cooling systems and resulting in explosions. The Fukushima plant is located about 250 km northeast of Tokyo. A direct 50km zone around the plant remains off-limits due to radioactive pollution, and long-term health effects of low-level radiation exposure, especially for children, are still unknown due to the unprecedented scale of the nuclear disaster and challenges inspecting pollution of the sea and food sources. It is important to stay informed with updates from international organizations like the IAEA on the impacts.
The MAX1830/MAX1831 are 3A, 1MHz step-down DC-DC converters with synchronous rectification and internal switches. They provide high efficiency conversion from 5V and 3.3V inputs to adjustable low-voltage outputs between 1.1V to the input voltage. The devices integrate a PMOS power switch and NMOS synchronous rectifier to deliver up to 3A continuous current with no external diode required. They offer efficiencies as high as 94% and operate over an input voltage range of 3V to 5.5V.
Laura Malamud has experience developing social media strategies for several organizations. She helped launch GEICO's initial social media presence by establishing their blog. As Director of Social Media at VIVA Creative, she tripled their Twitter following and created social media plans for clients. She also promoted the Smart CMO Virtual Forum across traditional and social media and handled talent acquisition. Additionally, she developed a digital strategy for Politics & Prose bookstore as part of her university studies.
The document summarizes a study comparing LED and fluorescent lighting systems in a cold storage warehouse. Key findings include:
1. Installation of an LED system is projected to reduce peak demand by 42% compared to the fluorescent system due to shorter occupancy sensing.
2. Measured LED light levels dropped by 2-4 footcandles after 6,000 hours, raising questions about long-term performance claims.
3. The LED system is estimated to reduce energy usage by 70% compared to fluorescent, though direct measurements of the fluorescent system were not taken.
4. Payback for the LED system is estimated at 3.5 years with a 35% internal rate of return, suggesting it could be
The MIC2545A/2549A are high-side power switches optimized for low loss DC power switching and power management applications. They feature a precision, resistor-programmable current limit and soft-start circuit to minimize inrush current. Thermal shutdown and adjustable current limit protect the switch and attached devices. An open-drain flag output indicates current limiting or thermal shutdown. The MIC2549A additionally has an internal latch to turn the output off during thermal shutdown, providing robust fault control. They are available in various package types with active-high or active-low enable options.
The LTC1760 is a dual smart battery system manager that allows simultaneous charging or discharging of two batteries. It implements all elements of a "Smart Battery System Manager" except for composite battery information. The device includes three SMBus interfaces to communicate with the batteries and host, and uses a proprietary PowerPath architecture to extend battery run times up to 10% while reducing charging times up to 50%. It can automatically switch between power sources in less than 10μs.
Outsourced Innovation Case Study-Bettendorf, Iowaadambcarney
The city of Bettendorf collaborated with MidAmerican Energy to install a demonstration of 32 Philips Lumec LED streetlights replacing 32 high-pressure sodium fixtures. This was done to evaluate the energy savings, light quality, and cost-effectiveness of LEDs. Preliminary results found a projected 49% annual energy savings from the LEDs. However, payback was estimated at over 20 years for a full retrofit due to the high upfront cost of the LEDs. Ongoing monitoring is needed to verify the LEDs meet lighting standards long-term.
A massive 9.0 magnitude earthquake struck northeast Japan in March 2011, generating a powerful tsunami that destroyed large areas and killed many people. The tsunami also overwhelmed the Fukushima Daiichi Nuclear Power Plant, disabling its power and cooling systems and resulting in explosions. The Fukushima plant is located about 250 km northeast of Tokyo. A direct 50km zone around the plant remains off-limits due to radioactive pollution, and long-term health effects of low-level radiation exposure, especially for children, are still unknown due to the unprecedented scale of the nuclear disaster and challenges inspecting pollution of the sea and food sources. It is important to stay informed with updates from international organizations like the IAEA on the impacts.
The MAX1830/MAX1831 are 3A, 1MHz step-down DC-DC converters with synchronous rectification and internal switches. They provide high efficiency conversion from 5V and 3.3V inputs to adjustable low-voltage outputs between 1.1V to the input voltage. The devices integrate a PMOS power switch and NMOS synchronous rectifier to deliver up to 3A continuous current with no external diode required. They offer efficiencies as high as 94% and operate over an input voltage range of 3V to 5.5V.
Laura Malamud has experience developing social media strategies for several organizations. She helped launch GEICO's initial social media presence by establishing their blog. As Director of Social Media at VIVA Creative, she tripled their Twitter following and created social media plans for clients. She also promoted the Smart CMO Virtual Forum across traditional and social media and handled talent acquisition. Additionally, she developed a digital strategy for Politics & Prose bookstore as part of her university studies.
The document summarizes a study comparing LED and fluorescent lighting systems in a cold storage warehouse. Key findings include:
1. Installation of an LED system is projected to reduce peak demand by 42% compared to the fluorescent system due to shorter occupancy sensing.
2. Measured LED light levels dropped by 2-4 footcandles after 6,000 hours, raising questions about long-term performance claims.
3. The LED system is estimated to reduce energy usage by 70% compared to fluorescent, though direct measurements of the fluorescent system were not taken.
4. Payback for the LED system is estimated at 3.5 years with a 35% internal rate of return, suggesting it could be
The MIC2545A/2549A are high-side power switches optimized for low loss DC power switching and power management applications. They feature a precision, resistor-programmable current limit and soft-start circuit to minimize inrush current. Thermal shutdown and adjustable current limit protect the switch and attached devices. An open-drain flag output indicates current limiting or thermal shutdown. The MIC2549A additionally has an internal latch to turn the output off during thermal shutdown, providing robust fault control. They are available in various package types with active-high or active-low enable options.
The LTC1760 is a dual smart battery system manager that allows simultaneous charging or discharging of two batteries. It implements all elements of a "Smart Battery System Manager" except for composite battery information. The device includes three SMBus interfaces to communicate with the batteries and host, and uses a proprietary PowerPath architecture to extend battery run times up to 10% while reducing charging times up to 50%. It can automatically switch between power sources in less than 10μs.
Outsourced Innovation Case Study-Bettendorf, Iowaadambcarney
The city of Bettendorf collaborated with MidAmerican Energy to install a demonstration of 32 Philips Lumec LED streetlights replacing 32 high-pressure sodium fixtures. This was done to evaluate the energy savings, light quality, and cost-effectiveness of LEDs. Preliminary results found a projected 49% annual energy savings from the LEDs. However, payback was estimated at over 20 years for a full retrofit due to the high upfront cost of the LEDs. Ongoing monitoring is needed to verify the LEDs meet lighting standards long-term.
The document provides information about Clyde Space's 1.5U EPS (Electronic Power System), including:
- An overview of the system and its features such as autonomy, redundancy, and mass.
- Interfacing instructions and descriptions of connectors, switches, and buses.
- Technical descriptions of the charge method, power stages, and protection features.
- Testing procedures and requirements for developers.
- Compatibility with other Clyde Space systems and CubeSat specifications.
1. The document presents an improved maximum power point tracker system for photovoltaic energy systems. The system consists of a DC-DC boost converter, PWM inverter, and MPPT control system.
2. The MPPT control system adjusts the duty cycle of the boost converter to force the PV array to operate at its maximum power point. It also controls the modulation index of the PWM inverter to transfer maximum available power from the PV array to the grid.
3. Simulation results show the control system efficiently tracks the maximum power point and achieves a clean power interface with the grid, demonstrated by the high quality sinusoidal grid current waveform.
This document discusses how social media marketing is more than just relationship building. While interacting with customers is important, using social media primarily for relationships does not justify the costs. Instead, social media should be used for advertising to attract new customers, building a company brand, and creating an online community where current and potential customers can connect with the business. The key is to locate a business on the social media platforms where customers are already interacting in order to entice them to join the business's social campaigns.
The document provides an analysis of solid state lighting technologies and recommendations for transitioning to LED lighting. It includes a review of LED basics, a competitive technology review of induction vs LED analyzing over 35 performance parameters, measurement data from LED product testing, and financial assumptions and projections for LED lighting systems including net present value, payback period, and internal rate of return. The analysis aims to provide an unbiased recommendation for the most ideal and economic LED solution for the application.
Outsourced Innovation Case Study-Rose Acre Farmadambcarney
The document summarizes a study comparing LED and CFL lighting systems in an egg-laying poultry facility. Key findings from installing LED lights in one house include:
- LED lights produced equal or higher light output compared to the existing CFL lights.
- An estimated annual energy savings of 6,285 kWh from using LED lights in the one house. Expanding LED lights to all houses could save over $17,000 annually.
- Payback for full LED conversion was estimated at 4 years but incentives could reduce payback. LED lights were projected to save over $100,000 in maintenance costs over their longer lifespan.
DNA is really long, and the nucleus of a cell is really tiny. You might think that the DNA would get tangled, and you'd be right. Here are some methods the cell uses to keep things from getting out of control.
Here are the steps I would take to analyze the cover of The Jungle Book:
1. Introduce the book and have students observe the cover image
2. Note the title and ask students to make predictions about what might happen in the story based on the word "jungle"
3. Describe the boy on the cover - what he's wearing, his facial expression and posture. Ask students what they can infer about his character.
4. Point out similarities to other jungle-based stories and characters to build context.
5. Discuss elements like font, sizing and shapes used for the title to represent the jungle setting.
6. Invite students to share other stories, movies
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The document provides information about Clyde Space's 1.5U EPS (Electronic Power System), including:
- An overview of the system and its features such as autonomy, redundancy, and mass.
- Interfacing instructions and descriptions of connectors, switches, and buses.
- Technical descriptions of the charge method, power stages, and protection features.
- Testing procedures and requirements for developers.
- Compatibility with other Clyde Space systems and CubeSat specifications.
1. The document presents an improved maximum power point tracker system for photovoltaic energy systems. The system consists of a DC-DC boost converter, PWM inverter, and MPPT control system.
2. The MPPT control system adjusts the duty cycle of the boost converter to force the PV array to operate at its maximum power point. It also controls the modulation index of the PWM inverter to transfer maximum available power from the PV array to the grid.
3. Simulation results show the control system efficiently tracks the maximum power point and achieves a clean power interface with the grid, demonstrated by the high quality sinusoidal grid current waveform.
This document discusses how social media marketing is more than just relationship building. While interacting with customers is important, using social media primarily for relationships does not justify the costs. Instead, social media should be used for advertising to attract new customers, building a company brand, and creating an online community where current and potential customers can connect with the business. The key is to locate a business on the social media platforms where customers are already interacting in order to entice them to join the business's social campaigns.
The document provides an analysis of solid state lighting technologies and recommendations for transitioning to LED lighting. It includes a review of LED basics, a competitive technology review of induction vs LED analyzing over 35 performance parameters, measurement data from LED product testing, and financial assumptions and projections for LED lighting systems including net present value, payback period, and internal rate of return. The analysis aims to provide an unbiased recommendation for the most ideal and economic LED solution for the application.
Outsourced Innovation Case Study-Rose Acre Farmadambcarney
The document summarizes a study comparing LED and CFL lighting systems in an egg-laying poultry facility. Key findings from installing LED lights in one house include:
- LED lights produced equal or higher light output compared to the existing CFL lights.
- An estimated annual energy savings of 6,285 kWh from using LED lights in the one house. Expanding LED lights to all houses could save over $17,000 annually.
- Payback for full LED conversion was estimated at 4 years but incentives could reduce payback. LED lights were projected to save over $100,000 in maintenance costs over their longer lifespan.
DNA is really long, and the nucleus of a cell is really tiny. You might think that the DNA would get tangled, and you'd be right. Here are some methods the cell uses to keep things from getting out of control.
Here are the steps I would take to analyze the cover of The Jungle Book:
1. Introduce the book and have students observe the cover image
2. Note the title and ask students to make predictions about what might happen in the story based on the word "jungle"
3. Describe the boy on the cover - what he's wearing, his facial expression and posture. Ask students what they can infer about his character.
4. Point out similarities to other jungle-based stories and characters to build context.
5. Discuss elements like font, sizing and shapes used for the title to represent the jungle setting.
6. Invite students to share other stories, movies
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
3. "I understand that social media marketing is all about relationship building, but how do I measure ROI and justify my costs?"
4. If you Google "Social Media Success Stories" you generally find a lot of stories based on companies that are boasting the "success" they have had on social media platforms by engaging their customers. They feel they have achieved a higher level of success because they interact with people on their website.
5. Social media marketing DOES help you build relationships and communicate with your customers. However, customer interaction is something that you should already be doing - regardless of whether or not you are on social media. So, saying that social media marketing is JUST for customer relationship building can leave a lot to be desired.
6. Setting up a social networking platform falls along the lines of Marketing: 101. Go where your customers are. In this day and age, your customers are most likely on the internet. Statistics from 2010 show that there is over 1.97 billion people using the internet, and over 700 million people using Facebook and Twitter alone. LinkedIn itself has more than 100 million users, and it's estimated that 22.7% of all internet usage is spent on social networking websites.
7. What does this mean? Well, you're not necessarily bringing your business to these websites for "relationship building." Instead, you're bringing your business to where you customers are. Since I have already discussed that customer interaction and relationship building is an important concept in business -not just social networking-it's safe to say that there has to be more to social networking than relationship building.
8. One of the concepts that I teach is that there are three aspects of social media marketing:
9. * Advertising - Social networking should be used as an advertising platform for new customer attraction and current customer up-selling. Although you are not participating in direct advertising methods, it's still important to know a valuable aspect of social networking is to get your name to potential customers.
10. * Branding - Social networking should be used as a platform to demonstrate the high value of your business, and act as a go to place for people to see the personality behind your company. A company's brand is the personality that defines the company and sets you apart from your competitors.
11. * Community - Social networking sites should be used to build a community around your company, where current/potential customers can connect with your business. This is a place where they can find new information, connect with each other, and interact with your company.
12. The last concept, the community building, is really about attracting people who are already set up on these platforms to your company. Just like a local brick-and-mortar store is going to try and locate itself on the busiest street in the community; you're going to locate yourself on these platforms where your customers already are interacting. The key is to entice them to join your social networking campaigns.
13. Now, the concept of this article is not to show you how to build up your following. The concept you need to understand is that JUST setting up on these platforms for "relationship building" is going to end up hurting the TRUE concept behind social media marketing: You're going where your customers are.
14. Interested in learning the TRUTH about growing your social followers and fans online? Check out:http://www.jayninelessons.com/csnj for your FREE video that reveals the number one secret to SUCCESS with social media marketing campaigns
15. Jerry Nihen is a Social Networking Consultant that has worked a wide variety of businesses and individuals that have launched successful social media strategies and campaigns.