Selling products online through an e-commerce website allows businesses to reach a wider audience of potential customers and new markets. While going online may seem overwhelming, setting up an online store enables businesses to list their products on large marketplace platforms for customers to purchase. An online store is a web-based shopping site where businesses can offer products for sale in exchange for payment. Selling products online gives businesses access to a global customer base and allows customers to conveniently shop and compare products from different online stores.