Mr. Mohamed Ghanam is the head of P&G's operations in Egypt, overseeing a vast distribution network that reaches millions of consumers across the country. His team meets daily in their office to plan sales routes, set objectives, and prepare presentations for visiting shops to sell P&G brands out of vans. Their network includes one regional headquarters, 5 branch offices, 26 sub-distributors, and 15,000 village shops that are restocked through monthly visits, bringing P&G products to more Egyptian consumers and satisfying both customers and Mr. Ghanam.