The document provides an overview of the Secret Formula for Self-Employed Success Course. It discusses how the business environment has changed and the need for self-employed individuals to adapt their approach. The course teaches a six step formula to help freelancers and solopreneurs build sustainable businesses by focusing on their strengths, developing high-demand services, diversifying revenue streams, selling solutions, building expertise, and creating a personalized business plan. It provides examples and resources to support participants.

1. The Secret Formula for Self-Employed Success Course Overview www.IASECP.com/academy/

2. Welcome Barbara Saunders, Director International Association of Self-Employed Communication Professionals Self-Employed Academy Roberta Mac Laren, Facilitator RPM Marketing & Strategy, Principal IASECP Board | SEA Facilitator

3. An Overview of our Overview Business Has Changed The Secret Formula A Real Example The Self-Employed Academy An Opportunity

4. Business Has Changed Make it work for you

5. Price of Progress? The railroads created jobs for lots of people so that the railroad owners could make millions. They had all the control and all the rewards.

6. The Train Has Wrecked People have focused on staying on track . The corporate system has derailed. The track is gone. Entire industries—and the careers they represented—have been swept away in a tidal wave of change.

7. What Has Changed Old Economy Top heavy One size fits all Big Brands rule Power isolated Proprietary Marketing/visibility is expensive; again just for the exclusive few at the top New Economy Small is the new big Customization Localization People power Collaborative

8. Secrets to Self-Employed Success The Formula to make it work

9. Research Reach Group’s Discovery The Pattern The Formula The IASECP Connection Self-Employed Academy Development

10. Why The Formula? Is working for yourself not working for you? Are you struggling with your freelance journey? Have you been laid off and don’t know what to do next? The power has shifted from big corporations to small and nimble players that are open to change. This proven formula produces results fast with: Unique revenue models that far surpass hourly capacity Strategies for greater freedom, more fun and control Effective technology tactics that grow business faster

11. Step 1: Your Free Agent Personality Focus your business concept around your natural strengths and talents. It’s entirely possible to create a business that you hate.

12. Tap into the latest trends, ideas, and opportunities to make your business even better. A good idea and a clear path will keep you busier and happier if your business has heat. Step 2: Build a Business with Heat

13. Focus and diversify to maximize your business income. The new market offers expanding income opportunities waiting to be developed. Step 3: Refine Revenue Model & Income Streams

14. Create relevant and compelling packages of your products and services. Sell more with less effort Earn more - work less Step 4: People Buy Solutions

15. Become a trusted expert in your field. Building your reputation and exposing yourself Step 5: People Buy You

16. Put it all together to create a personalized template Work the Plan: The Free Agent Formula + IASECP’s Tools, Experience, Guidance = Self-Employed Success! Step 6: Complete Your Free Agent Formula

17. A Real Example

18. Case In Point History The Decision The Experience As seen in the Spring 2010 issue of Self-Employed Professionals Insider Profiles & Business Strategies Magazine

19. The Self-Employed Academy

20. Why the Self-Employed Academy? Business tips and trends for the New Reality No dusty theories or outdated ideas Strategies and tactics that work today Taught by self-employed professionals A supportive collaborative community plus preferred providers that are there to help

21. Business Investment You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile. — Brian Tracy

22. Complete Solution A 12-week Group Program Binder Includes: Strategy workbook Idea book Huge online resource guide 4 CDs chocked full of advice, tools, templates, and more IASECP’s extensive enhanced material for each section Added Benefits: Class mastermind Peer review Expert facilitators Case studies and examples of real professionals A proprietary list of Providers to cater to you needs.

23. Learn More www.IASECP.com/Adacemy/ www.IASECP.com Barbara Saunders Director (503) 282-3694 [email_address] Roberta Mac Laren Master Facilitator (503) 544-4860 [email_address]

24. Thank You A rising tide lifts all boats. Our mission is to raise the tide of self-employed communication and creative services professionals. connect. grow. thrive. www.IASECP.com