This document outlines addictlab's innovative methodologies for idea generation and implementation, including a yearly subscription model for clients that allows access to a team of lab researchers and creative lab members. It details various case studies demonstrating the application of services to enhance branding, marketing, and product development across diverse sectors. The document emphasizes the benefits of collaboration with addictlab to drive out-of-the-box thinking and proactive innovation for organizations.

1. Idea generation & implementation.

2. How can companies and organisations tap into Addictlab? A selection of cases.

3. Creative X-Ray© Addictlab’s own methodology to perform out of the box brainstorming sessions. A dedicated team of labresearchers plus a selection of creative labmembers generate out of the box ideas. The labresearchers filter the ideas based on briefing and business implementations. Customised labproject Labproject based on needs of a client. Delivering creative resources. Mostly client-addictlab-labmember relationships established. Addictlab to help in producing/execution of all ideas. yearly LAB subscription Subscription model. This allows a core team of labresearchers to work on your brand, solve problems and proactively come up with new ideas. IDEA GENERATION reactive / based on briefing IDEA GENERATION proactive / using addictlab’s own growing database of ideas Use of Labfiles Addictlab’s own research in different fields generates a goldmine of already existing ideas and knowhow. Ongoing research on branding, design, art, fashion, chocolate, eco, etc. Inspiration Shower Inspirational content for an interested audience. On our or your subject.

4. Ad!dict inspiration book Addictlab’s own high qualitative books to show, discover and accelerate creative talent, do research on a selected topic, and build a relationship with the creative minds at hand. Labmember Creative mind from any discipline , any culture, any country. Labclient Company/brand understanding the need of out of the box thinking, and using innovation as a driver to create added value. Labresearcher Core addictlab people, dedicated to and following up on a project. Labbie Student in creative industry LEXICON

6. 1. Inspiration Shower© & trend filtering 2. Creative Sparring partner 3. Creative X-Ray© CLIENT CLIENT LAB RESEARCHER 0% briefing ONGOING COLLAB DEDICATED BRIEFING ADDICTLAB FILES ADDICTLAB FILES Addictlab researchers CLIENT ADDICTLAB FILES LAB RESEARCHER Visualiser LABMEMBER 1 LABMEMBER 2 LABMEMBER … Visualiser LABMEMBER (spec)

7. Multilayered approach to generate ideas

8. Methodology: yearly LAB subscription Core team: 3 Lab researchers Lab resources: depending on needs (conceptual & executional) Client: ITALOSUISSE Challenge: drive business development OUTPUT use of labfiles Brand research / kids lab / design lab / marketing / chocolate / communication / INPUT & RESEARCH Markets strategy Sales guidance Innovation & new product concepts Promotion concepts Products/tastes/packaging Execution & production of all

9. Methodology: Creative X-Ray Core team: 1 Labresearchers (JVM) Lab resources: 4 Labmembers Client: DANONE South Africa Challenge: innovation ideas on Danino (Petit Gervais) OUTPUT use of labfiles Brand research / kids lab / design lab / packaging & communication INPUT & RESEARCH Idea generation & visualisation innovation funnel for coming years strategic eye-opener to push volumes adaptation of idea for immediate execution product currently on the shelves.

10. Methodology: Inspiration Shower Core team: 2 Labresearchers (IA/JVM) Lab resources: +/- 30 labmembers Client: LANC Ô ME / Trésor Challenge: create brand awareness / PR on Trésor OUTPUT use of labfiles Brand research / fashion lab / design lab / art lab INPUT & RESEARCH Pop-up exhibition on Mothers day. Exhibiting reflections, visions and artwork of 30 labmembers from different cultures on ‘Contemporary women & mothers’ collaboration & interaction with media & womens’ magazines invitation for visitors/readers to contribute to the event execution & production of exhibition/event/communication Flyers/banners/street communication Collaboration with selected shops & boutiques. Mini-addict magazine

11. Methodology: Customised labproject Core team: 2 Labresearchers (IA/JVM) Lab resources: shortlist of 3 labmembers 1 labmember selected (Malin Lundmark, Finland) Client: Diesel Jeans Challenge: shopwindow/retail concept adapted to the new collection OUTPUT use of labfiles Brand research / game research / fashion lab / eco lab / design lab / retail lab INPUT & RESEARCH PAPER PLANE LIGHT Concept generation Adaption to clients needs Execution & production PR

12. Methodology: Creative X-Ray© Core team: 1 Labresearcher Brainstorming sessions: 6 Labmembers Timing: core team: 2 months sessions: 2 days Client: confidential Challenge: create future of household cleaning tools OUTPUT use of labfiles Brand research / design lab / set up of ‘BROOM LAB’ INPUT & RESEARCH Idea generation on the new brooms Products, functionalities Visualisation of ideas Possible next step: production of idea.

13. Methodology: Creative X-Ray© Core team: 2 Labresearchers Brainstorming sessions: 8 Labmembers* Timing: core team: 3 months sessions: 2 days Client: confidential Challenge: Chocolate for the Chinese market OUTPUT use of labfiles Brand research / Chocolate lab Design lab / Retail lab INPUT & RESEARCH Brand - product - marketing- sales and retail ideas Implementation in the Chinese market

14. Methodology: Creative X-Ray© Core team: 3 Labresearchers Brainstorming sessions: +/- 30 Labmembers Timing: core team: 4 months sessions: 3 days Client: THALYS Challenge: create design briefing for new rolling stock OUTPUT use of labfiles Brand research / voyage research / design lab / marketing / automotive INPUT & RESEARCH Idea generation on the new trains. design interior activities & functionalities communication & branding visualisation of concepts

15. Methodology: Customised labproject Core team: 3 Labresearchers (IA/GM/JVM) Lab resources: 1 labmember (Garth Roberts, NY) Client: Modo Bruxellae Challenge: create traveling concept to promote Brussels fashion industry OUTPUT use of labfiles Brand research fashion lab / eco lab / design lab / retail lab INPUT & RESEARCH BOUTIQK: Cardboard shop concept (80m2) adapted to the specific needs of the client. Concept generation Execution & production PR

16. Methodology: Customised labproject Core team: 2 Labresearchers (JVM/LD) Lab resources: shortlist of 3 labmembers 1 labmember selected (Rumi Kobayashi) Client: TAO/CARLSBERG Importers Challenge: generate idea to emphasize on the products USP. OUTPUT use of labfiles Brand research / food research / fashion lab / eco lab / design lab / retail lab INPUT & RESEARCH CERAMIC adaptation of the tin can/ use of colours / illustration & artwork Concept generation Execution & production PR

17. Methodology: Mini Creative X-Ray Core team: 3 Labresearchers Lab resources: 6 Labmembers + online people Client: FLANDERS DC Challenge: problem solving for businesses @Creativity World Forum OUTPUT use of labfiles Brand research / kids lab / design lab / marketing / communication INPUT & RESEARCH Idea generation for business people going to the Creativity World Forum Event. Problems to be solved on: Branding Innovation Marketing PR communication

18. Methodology: City Branding Project Core team: 4 Labresearchers Resources: +100 Labmembers Timing: core team: 4 months Client: City of Kortrijk Challenge: create ideas on the city OUTPUT use of labfiles Set up of own city research INPUT & RESEARCH Idea generation on the city Publication of ideas Event & projections of ideas/ reflections throughout the city

19. When to call on our services ? When (re-)creating your Brand Corporate identity Brand name generation New product development Packaging design ... Snapshot first pilots

20. When communicating your Brand Communication campaigns New communication channels Trade Fair stands ... When to call on our services (cont.) ? Snapshot first pilots

21. When activating your Brand Promotional activities New promotional mechanisms Display material … When to call on our services (cont.)? Snapshot first pilots

23. Process Briefing Creative X-Ray © Maternity room Freedom of thinking Passion for subject volunteers 32 creative scenes Photo, art, cooking, fashion, advertising Music, webdesign,film,print , branding .. 4500 creatives and experts All communities Global set-up principles Deliverables Database of tangible concepts Positioning platform Briefing R&D Briefing communication platform Packaging brief Briefing branding … . R&D Market research Design agency Packaging agency Advertising agency Intellectual properties Sourcing Sales Registrable brandname and domain name Tangible product Delivery system Pricing strategy Support platform; advertising campaign, media plan, promotion strategy & plan Distribution strategy & plan Concept acceptation test Market introduction Input

24. Addictlab in the press.

30. What does your company need?