Presentation done as an exercise in class.

1. Crops Tractor Business in France Jaswant JONNADA – Patricio ANGONOA – Vincent GUILIANI – Germain DUTILLEUL

3. Farm's size (surface)

4. Location of farm (geographical)

5. Type of business (contractor, family business...)

6. Financial ressources

8. Medium farms

9. Small farms

11. Latest technology

12. 1 machine for 1 use (type of product)

13. After sales from dealer network

14. Brand image

15. High revenues

16. Leaders in their field

18. Sensitive to technology

19. Versatility

20. Proximity of the dealer

21. Loyal to the dealer

22. Medium to high revenues

23. Good followers (influenced)

25. Sensitive to price

26. Versatility

27. Non-loyal to the dealer

28. Low to medium revenues

29. Size of the segments

32. Enable testing new technology / product

33. Large revenues

35. Sensitive to Large farms decisions