SlideShare a Scribd company logo
Gregg Sporar
Segment Your Way to
Enlightenment
Agenda
• What Problem Are We Solving?
• ShippingEasy and How We Use Pendo
• Pendo’s Attributes
• Your Attributes
• Blacklisting
• Blacklisting & Guides
• Attribute History
What Problem Are We Solving?
What Problem Are We Solving?
• Which customers are using which features?
• How to target Guides to specific customers?
What Problem Are We Solving?
• Which customers are using which features?
• How to target Guides to specific customers?
Pendo’s Attributes
Pendo’s Attributes
• First Visit
• Last Visit
• Time in application
• Operating system
• Browser version
• etc...
Pendo’s Attributes
Pendo’s Attributes
Pendo’s Attributes
Your Attributes
Your Attributes
Your Attributes
Three Rules for Attributes
Your Attributes
Rule 1: Select the Most Meaningful Data First
Your Attributes
Rule 1: Select the Most Meaningful Data First
Your Attributes
Rule 1: Select the Most Meaningful Data First
Your Attributes
Rule 1: Select the Most Meaningful Data First
Your Attributes
Rule 1: Select the Most Meaningful Data First
• Subscription Type
• Add On Products
• Marketplace(s)
• Milestones
• Carrier(s)
• Shipping Preferences
• etc
Your Attributes
Rule 1: Select the Most Meaningful Data First
Your Attributes
Rule 1: Select the Most Meaningful Data First
Your Attributes
Rule 2: Use a Naming Convention
Your Attributes
Rule 2: Use a Naming Convention
Your Attributes
Rule 2: Use a Naming Convention
Your Attributes
Rule 3: Format Attributes Correctly
• Date/Time
• Lists
Your Attributes
Rule 3: Format Attributes Correctly
• Date/Time - ISO 8601 Format
"aa_ld":"2019-07-29T15:06:36Z"
• Lists - JavaScript array
"aa_st":["Shopify","WooCommerce","Amazon","Etsy"]
Your Attributes
Rule 3: Format Attributes Correctly
Your Attributes
Rule 3: Format Attributes Correctly
Blacklisting
Blacklisting
Blacklisting
Group 1: Test and Development Servers
Blacklisting
Group 1: Test and Development Servers
Blacklisting
Group 2: Your Customer Support Team
Blacklisting
Group 2: Your Customer Support Team
• Instead of:
var pendoVisitorVals = {"id":"3740",
• Specify:
var pendoVisitorVals = {"id":"gregg@shippingeasy.com",
Blacklisting
Group 2: Your Customer Support Team
Blacklisting
Group 2: Your Customer Support Team
Blacklisting
Group 2: Your Customer Support Team
Blacklisting
Group 3: Data Collisions
Blacklisting
Group 3: Data Collisions
Blacklisting
• Instead of:
var pendoAcountVals = {"id":"371",
• Specify:
var pendoAccountVals = {"id":"STG-371",
Group 3: Data Collisions
Blacklisting & Guides
Blacklisting & Guides
Blacklisting & Guides
Blacklisting & Guides
Blacklisting & Guides
Attribute History
Attribute History
• Type: Banner
• Activation: Automatic
• Segment: Mobile operating systems
• Code (CSS tab):
display: none;
Attribute History
Attribute History
www.pendo.io
THE CONFERENCE

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Segment Your Way to Enlightenment