Bust the Silos: Opening Your Organization for Growth


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Based on book, presentation shows new organizational designs and practices for Demand Creation based on primary research on global companies and organizations

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  • Mention Hunter book to be published in Fall. If marketing Is sals If IT and Finance Paradox technology can cut costs and make more responsive, but systems and processes inhibit success Finite knowledge vs Infinite knowledge by researching stories from best prctitioners Success comes from adoption of tools and co-evolution of processes, not inventing them.
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  • Wikis and podcasts One stop shopping: the learning portal as one place for all to access educational content. Teach me where you can find me: anytime, anyplace, and any venue 1. Keep me up to date on the latest scientific advancements and medical education Give me feedback 1. Connect me to the experts
  • Access point to teach customers how to use tools and become more self-sufficient It became interesting when we started looking at the various interactions.. The hearts represented 鍍 h e pulse points � for the organization. Everything was going into one place. Is this possibly a place that is a bottleneck? Here is a place that is touching the customer, yet there is another place that is touching the customer. Are we consistent? Do we have the focus that we need to have? So you can use the little hearts and those little markers in a lot of different ways. When you have the fluidity you get out of the barriers and the boxes. Then you can decide how you want to use that value network. How do you want to focus? Evolving Metrics Is a Game Changer! Focus on how oftern the answer is used and satisfies: How many times did they capture quality feedback? How many times did they recognize when there was a problem and let us know about it? How many times did they flag an opportunity for improvement? Could they articulate that a particular web page isn’t quite doing what it needed to do?
  • building a relationship-based marketing plan should map and integrate all engagement vehicles to enable a focused and seamless user experience. HHH: Windows Server, SQL Server and Visual Studio - all 2008 editions. By tracking the conversations taking place on the Internet using tools such as Visible Technologies’ TruCast, Wunderman can determine the actual language customers use, plus the volume and tonality (or sentiment) of conversation taking place
  • Medical Destination Tourism: Medical destination tourism is the international market in medical services Cost, access, speed, quality Digital records, lower costs, and marketplace needs enables a global market キ Opening the International hospital organization to collaborate with the patients’ home country hospitals and physicians, insurance companies, and foreign and local governments to create a seamless system to serve customer needs.
  • Value of mentoring Tie-con E bazaar
  • Two guys in a garage is a legend. But most innovation comes from within constellations from peopler who know the system, have worked with large companies and see the gaps that can be filled±product, serivice, et
  • Use example of organic food for schhols, arts music, sports for schools
  • P&G development; Genentech and Cisco
  • Bust the Silos: Opening Your Organization for Growth

    1. 1. Bust the Silos Opening Your Organization for Growth Jeff Saperstein
    2. 2. Opening the Organization <ul><li>Roles </li></ul><ul><li>Intangible value creation </li></ul><ul><li>Multi-disciplinary collaboration </li></ul><ul><li>Multi-knowledgeable professionals </li></ul><ul><li>Permeable organizations </li></ul><ul><li>Responsive to chaos with patterns </li></ul><ul><li>Jobs </li></ul><ul><li>Just tangible deliverables </li></ul><ul><li>Functional departments </li></ul><ul><li>Narrow and deep specialists </li></ul><ul><li>Verticals </li></ul><ul><li>Static workflow based on predictability </li></ul>
    3. 3. Cases to Illustrate <ul><li>Genentech Sales Training </li></ul><ul><li>Cisco Value Network </li></ul><ul><li>Wunderman Social Media </li></ul><ul><li>Bumrungrad Medical Tourism </li></ul><ul><li>Infosys Global Delivery Model </li></ul><ul><li>TiE Global Professional Networking </li></ul>
    4. 4. Harry Wittenberg, Senior Manager for Learning Technologies, Genentech Choosing the Right Technologies for Sales Training
    5. 5. La Veta Gibbs, Director of Global Contact Center Strategies, Cisco Value Network Mapping, Cisco Customer Interaction Centers
    6. 6. Wunderman Marketing with Social Media: Wunderman
    7. 7. Medicaltourism.com/compare-cost.php Medical Tourism: Bumrungrad
    8. 8. Infosys Global Delivery Model Infosys: The Challenge of Global Branding, Saperstein, 2005 Ivey 9B05A001
    9. 9. The Power of the TiE Network TiE 2008-2009 annual report
    10. 10. TiE Network Structure <ul><li>Charter Members </li></ul><ul><li>Chapter Sponsors </li></ul><ul><li>Entrepreneurs </li></ul>
    11. 11. Legend becomes Myth
    12. 12. Implications <ul><li>Individuals: </li></ul><ul><ul><li>Welcome change, be porous, be curious </li></ul></ul><ul><ul><li>Innovate </li></ul></ul><ul><ul><li>Trend is Your Friend </li></ul></ul><ul><ul><li>Collaborate, Link </li></ul></ul><ul><ul><li>Profession: wide and open, not just narrow and deep </li></ul></ul>
    13. 13. Implications The way we work is our most important innovation — Curt Carlson, SRI <ul><li>Organizations: </li></ul><ul><ul><li>Move from Inside Out to Outside In </li></ul></ul><ul><ul><li>Open and Innovate </li></ul></ul><ul><ul><li>Define roles and multi-functions </li></ul></ul><ul><ul><li>Co-evolve processes with technology tools </li></ul></ul>