Seed Mentors and Ward Goodman are promoting a new government-backed startup funding scheme called SEIS that provides generous tax breaks for private investors in new businesses. Seed Mentors reviews startup business plans and pitches, selecting businesses for funding from their SEIS investment fund. They have held local pitching events where entrepreneurs present to their review panel, and many offers of funding have been made on the spot or within two weeks. The article profiles one entrepreneur, Jon Cullum of Green Wing UK, who was skeptical but secured funding from Seed Mentors for his business developing magnet-based energy saving devices.