Section a
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Our campaign aims to recruit more students to our secondary and sixth form schools. We will run radio advertisements promoting the schools' strong pass rates and satisfaction levels, as well as the many subject options. The ads will use a catchy slogan - "Your Way Forward" - and persuasive language to position our schools as better than others. The target audiences are: 1) Younger students in years 4-6 to recruit for secondary school 2) Older students in years 10-11 to recruit for sixth form 3) Parents of students looking for a new school. The ads will encourage audiences to attend open days to learn more and visit the school website. We will create separate ads for the younger and older audiences, tailored with
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Proposal
The document outlines plans for an advertising campaign to promote Ringwood School and sixth form open days. It discusses the aims, target audiences, campaign messages, and schedule. For the secondary school audience, the target is parents of children planning to attend secondary school in 2019. For sixth form, the target is students planning to attend in 2019. The campaign messages center around being supported through learning and the next stage of development. The document also covers codes of conduct for the campaign, including obtaining permissions and avoiding misleading claims. It proposes plans for audio-visual and print advertisements, as well as a team logo.
Ringwood school open evening pitch
This document presents a proposal and scripts for two radio advertisements for Ringwood School's lower and upper schools. It summarizes the company producing the ads, their experience and approach. It provides details on the target audiences, key messages, budgets and contingencies. The document includes the proposed scripts for both ads, addressing codes of conduct and regulations. It concludes by highlighting why this company should be chosen to produce the ads.
Ringwood School Open Evening Pitch
This document outlines a proposal for creating two radio advertisements (30 seconds or less) for Ringwood School's lower and upper schools. It provides details on the company creating the ads, their treatment for each ad, scripts, contingency plans, codes of conduct, and conclusion. The treatment sections specify the key points, target audiences, and persuasive techniques for each ad. The scripts include dialog highlighting the school's facilities, exam results, and opportunities. Contingency plans address budget, actors, and equipment issues. Codes of conduct focus on avoiding inappropriate, controversial, or discriminatory content.
Group radio unit
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
Group radio unit
The group is responsible for different sections of the Ringwood school advertising campaign. Section A involves the proposal, Section B is the schedule, Section C covers codes of conduct, and Section D is for the print and audio visual plan. Jess lane is responsible for Section B (the schedule). The aims of the campaign are to advertise Ringwood 6th form and lower school. Target audiences include parents of students in years 7, 12 as well as students themselves. The campaign will promote key facts about academic performance and appeal to parents and students.
Campaign schedule 90
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
Full campaign (includes section a)
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
Lo2. section a d
This document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations to highlight the school's academics and achievements. One ad will target Year 6 students and parents using statistics and persuasive language, while the other targets Year 11 students and parents mentioning university and quotes from past students. Both ads will comply with advertising standards to avoid inappropriate, misleading or offensive content.
Recommended
Proposal
The document outlines plans for an advertising campaign to promote Ringwood School and sixth form open days. It discusses the aims, target audiences, campaign messages, and schedule. For the secondary school audience, the target is parents of children planning to attend secondary school in 2019. For sixth form, the target is students planning to attend in 2019. The campaign messages center around being supported through learning and the next stage of development. The document also covers codes of conduct for the campaign, including obtaining permissions and avoiding misleading claims. It proposes plans for audio-visual and print advertisements, as well as a team logo.
Ringwood school open evening pitch
This document presents a proposal and scripts for two radio advertisements for Ringwood School's lower and upper schools. It summarizes the company producing the ads, their experience and approach. It provides details on the target audiences, key messages, budgets and contingencies. The document includes the proposed scripts for both ads, addressing codes of conduct and regulations. It concludes by highlighting why this company should be chosen to produce the ads.
Ringwood School Open Evening Pitch
This document outlines a proposal for creating two radio advertisements (30 seconds or less) for Ringwood School's lower and upper schools. It provides details on the company creating the ads, their treatment for each ad, scripts, contingency plans, codes of conduct, and conclusion. The treatment sections specify the key points, target audiences, and persuasive techniques for each ad. The scripts include dialog highlighting the school's facilities, exam results, and opportunities. Contingency plans address budget, actors, and equipment issues. Codes of conduct focus on avoiding inappropriate, controversial, or discriminatory content.
Group radio unit
Group responsibilities are divided as follows: Section A - Ben Gadsby, Section B - Jess lane, Section C – Madeleine parker, Section D – All three.
The campaign aims to advertise Ringwood 6th Form as prestigious with a varied education and Ringwood school as a safe, fun environment. It aims to attract Year 7s and 12s to the open day. The company will achieve these aims by including key information like statistics, awards, grades and student opinions.
The target audiences are male and female parents aged 30-50s and Year 11 students aged 15-16. Advertisements will launch in summer/early fall in various local publications and radio stations. They will air in
Group radio unit
The group is responsible for different sections of the Ringwood school advertising campaign. Section A involves the proposal, Section B is the schedule, Section C covers codes of conduct, and Section D is for the print and audio visual plan. Jess lane is responsible for Section B (the schedule). The aims of the campaign are to advertise Ringwood 6th form and lower school. Target audiences include parents of students in years 7, 12 as well as students themselves. The campaign will promote key facts about academic performance and appeal to parents and students.
Campaign schedule 90
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
Full campaign (includes section a)
The document contains information about advertising campaigns for Ringwood Sixth Form and Year 7.
For the Sixth Form campaign, the goals are to increase enrollment by emphasizing the high pass and university acceptance rates. The target audience is current year 11 students.
For Year 7, the goal is to increase enrollment from outside the catchment area by moving families to the local area. The target audience is parents of students in years 4-6 from Dorset and Hampshire.
Both campaigns aim to highlight the opportunities and future success Ringwood can provide through the slogans "Choose your future, choose your life" and "A brighter start, to a brighter future."
Lo2. section a d
This document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations to highlight the school's academics and achievements. One ad will target Year 6 students and parents using statistics and persuasive language, while the other targets Year 11 students and parents mentioning university and quotes from past students. Both ads will comply with advertising standards to avoid inappropriate, misleading or offensive content.
LO2 Radio advert Power Point
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
Radio advert
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
Full Radio Advert Campaign
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
Meeting 1
The document outlines plans for a 30-40 second recruitment advertisement for a school. It will use an informative yet serious tone to share facts about pass rates and success. An alpha male voice will deliver the message over uplifting instrumental music to inspire students and parents to enroll. The ad will direct viewers to the school's website and slogan "Your way forward" while providing more information about the institution.
Radio Adverting Campaign
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
Planning our campaign
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
Planning our campaign
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
Group plan
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
All sections
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
Unit 21 Audio advertising media
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
Group PowerPoint
The proposed lower school radio and TV advertisements would feature a Year 7 student from Ringwood School discussing their experiences. For the TV ad, the student would talk about the school's subjects, opportunities, and student support over footage showing a bright, sunny school environment. The radio ad would also include the student using more advanced vocabulary to discuss opportunities, portraying the school's focus on preparing students. Both ads aim to provide an authentic student perspective to appeal to parents and demonstrate the school's focus on learning, development and future success.
Unit 21 audio advertising media
This document outlines a marketing campaign for Ringwood School, including a proposal, schedule, and codes of conduct. The proposal defines the aims of advertising Ringwood's 6th form and lower school, targeting parents and students through radio ads, print media, and an open day. The schedule sets launch dates in June-September to reach audiences during summer activities and back-to-school season, and considers local events that could boost exposure.
Group campaign Tasks A-D
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subjects on radio. Print ads will be in local secondary schools' prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-6pm to target parents
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing new facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
Advert Proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students considering further education. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
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LO2 Radio advert Power Point
1) The document outlines a plan for two radio advertisements - one targeting parents of potential secondary school students and one targeting sixth form students.
2) The ads would air at times when the target audiences are likely listening - breakfast for parents and after school for students.
3) accompanying print ads and a video are also proposed to provide more information about Ringwood School and complement the radio ads. The goal is to increase enrollment at both the secondary school and sixth form.
Radio advert
1) The document outlines plans for creating radio advertisements to promote Ringwood School and Ringwood Sixth Form, with the goal of increasing student enrollment.
2) Two ads will be created - one targeting parents of potential secondary school students, and one targeting sixth form students directly.
3) The ads will air on local radio stations Wave 105 and Capital FM at times when the target audiences are likely listening, such as breakfast for parents and after school for students. Flyers will also be distributed at a local carnival.
Full Radio Advert Campaign
The document proposes a multi-pronged advertising campaign for Ringwood School consisting of radio, print, and television advertisements. The radio advertisements will use "voxpop" interviews with students of various ages to illustrate the welcoming environment. The print advertisements will feature diverse students enjoying various classroom activities. The short television advertisement will use bright colors and focus on delivering its message concisely to engage short attention spans. Consistency across the different advertising mediums is emphasized to effectively promote the school's message of being a fun place to learn.
Meeting 1
The document outlines plans for a 30-40 second recruitment advertisement for a school. It will use an informative yet serious tone to share facts about pass rates and success. An alpha male voice will deliver the message over uplifting instrumental music to inspire students and parents to enroll. The ad will direct viewers to the school's website and slogan "Your way forward" while providing more information about the institution.
Radio Adverting Campaign
The document proposes a radio advertising campaign for Ringwood School. It aims to produce two radio ads - one for the main school and one for the 6th form. The ads will use "voxpop" style interviews with students of various ages to portray Ringwood as welcoming to all. The target audience is parents of junior school students to promote Ringwood for the next stage of their children's education. The ads will air during peak school times on local radio stations. The campaign message is for Ringwood to be seen as a fun, exciting place to learn. Print ads will feature diverse students enjoying classroom activities.
Planning our campaign
This document outlines a campaign plan for Keystone Incorporated to promote open days at Ringwood School and Sixth Form. The campaign will use advertising across TV, print, and radio media.
The radio ads will target both primary and secondary school audiences, using catchy themes and student testimonials. The print ad for the main school will show a happy classroom scene, while the sixth form print ad will highlight past student achievements.
The target audiences are parents of Year 6 students for the main school, and Year 11 students for the sixth form. The ads will aim to drive traffic to the school website to gauge interest. Launch dates are mid-September for the main school and early October for sixth form. The schedule
Planning our campaign
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
Group plan
The document outlines plans for a radio advertising campaign to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings. It discusses relevant legal and ethical considerations including ASA advertising rules regarding compliance, recognition of advertising, misleading content, harm and offence. It also addresses copyright, consent, and Ofcom regulations. Target audiences are identified as parents/carers of Year 6, 10 and 11 students. Audience profiles are created describing their socioeconomic status and characteristics. The goal is to increase attendance at the open evenings and showcase what the school and sixth form have to offer students.
What's hot (8)
Similar to Section a
All sections
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
Unit 21 Audio advertising media
This document outlines a marketing campaign for Ringwood 6th Form and Secondary School. It discusses:
Section A proposes attracting year 7 and 12 students to an open day by highlighting the school's prestige, safety, and full education. Key information, student reviews, and a concise radio ad will be used to appeal to parents.
Section B details launching print ads in summer and a radio/TV ad in September when school starts. Ads will run until March and re-launch in January during national application periods. Events like carnivals and school days will boost exposure. Competition from other schools' ads may block attention. Ads will air on weekdays during commute times.
Section C and D assign
Group PowerPoint
The proposed lower school radio and TV advertisements would feature a Year 7 student from Ringwood School discussing their experiences. For the TV ad, the student would talk about the school's subjects, opportunities, and student support over footage showing a bright, sunny school environment. The radio ad would also include the student using more advanced vocabulary to discuss opportunities, portraying the school's focus on preparing students. Both ads aim to provide an authentic student perspective to appeal to parents and demonstrate the school's focus on learning, development and future success.
Unit 21 audio advertising media
This document outlines a marketing campaign for Ringwood School, including a proposal, schedule, and codes of conduct. The proposal defines the aims of advertising Ringwood's 6th form and lower school, targeting parents and students through radio ads, print media, and an open day. The schedule sets launch dates in June-September to reach audiences during summer activities and back-to-school season, and considers local events that could boost exposure.
Group campaign Tasks A-D
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio ads during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subjects on radio. Print ads will be in local secondary schools' prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-6pm to target parents
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. The TV ad will air before local news on ITV Meridian South.
The Sixth Form advert will similarly feature students discussing new facilities and subject options on radio. Print ads will appear in local secondary schools' prospectuses and buses. Both campaigns aim to get interested parties to register online for their respective open evenings.
Advert Proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students considering further education. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations from 8-9am and 3-
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
Advert proposal
The document proposes radio, print, and TV advertisements to promote open evenings for Ringwood School and its Sixth Form.
For the school advert, radio will feature students discussing what they enjoy about the school while an older voice provides key information. Print ads will appear in local primary schools' prospectuses and on buses. It will launch on September 12th during a local carnival.
The Sixth Form advert will similarly feature students discussing facilities and subject options, targeting year 11 students deciding their next steps. Print ads will appear in secondary school prospectuses and buses. It will launch on October 12th, a month after the school advert.
Both ads will run on local radio stations during morning and afternoon commute times to
Section a
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that grab attention with a question and highlight the school's achievements and statistics. The Year 7 ad will emphasize academics and persuasive language for parents, while the sixth form ad will focus on student futures, quotes, and emotive language for both parents and students. The target audiences are parents and students in the local Hampshire and Dorset areas for Year 7, and ages 12-16 plus their parents for sixth form. The message is to promote the school as a good place to learn and develop where children will be happy and receive a good education.
Section a copy
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that use rhetorical questions, persuasive language, and emotive language to appeal to parents of Year 6 and Year 11 students. The Year 7 ad will emphasize academics and statistics while the sixth form ad discusses future opportunities and university. The target audiences are parents and students from local areas around the school, ranging in demographics from middle to working class. The campaign message is to promote the school as a good place to learn and develop where students will be happy and well cared for.
FULL TEAM CAMPAIGN
1) The document proposes creating radio advertisements to promote Ringwood School and its 6th form. It will feature student testimonials to illustrate the welcoming environment.
2) The target audience is parents of junior school students to inform them of options for their children's secondary education. The ads will air during school commute times.
3) The campaign message is that Ringwood is a fun and exciting place for learning and skills development for all. The slogan is "Experience Ringwood".
FULL TEAM CAMPAIGN (SECTION A-D)
1) The document outlines a proposal for a radio, print, and TV advertising campaign to promote Ringwood School and its 6th form.
2) The ads will use "voxpop" testimonials from current students of different ages and genders to illustrate Ringwood's welcoming environment.
3) The target audience for the radio ads is parents of junior school students, aiming to run the ads during school commute times.
4) The overall campaign message is for Ringwood to be seen as a fun and exciting place for learning and skills development for all.
advert
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
Audio advertising campaign plan
The radio advertising campaign aims to promote Ringwood School and Sixth Form's open evenings in October and November 2018. The ad will highlight the school's excellent reputation, diverse curriculum and extracurricular activities. It will also promote Ringwood Sixth Form's top academic results and wide range of A-Level and vocational courses. The primary targets are Year 6 parents considering secondary schools and Year 11 students exploring post-16 options. The ad will ask audiences to register for the open evenings on the school website to provide insight into potential future students.
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Task 8 production schedule (part 2)
The document outlines a production schedule for recording radio advertisements at Ringwood School. On May 8th, students will record ads between 9:10-10:00 AM to encourage year 11 students to attend the sixth form and primary students to enroll in year 7. The recordings will take place in the school's geography conference room. Students are reminded to follow safety protocols and be careful with equipment during the session.
Legal report
The document discusses various legal issues that may arise from creating a film and how to address them. It notes that filming actors requires signed permission forms. Any additional footage or media used needs permission from the copyright owners to avoid legal action. The creator owns intellectual property rights over the original film but must be careful not to infringe on others' copyrights. The film should serve the public interest by getting feedback to ensure it meets audience needs. Performance rights determine how and where the film can be publicly shown.
Location reece
This document provides location scouting information for filming a movie. It describes several indoor and outdoor locations, including a living room, kitchen, hallway, bedroom, and outside of a house. It also describes a grocery store and bar that will be used for filming. For each location, it notes the available space, lighting, and any potential hazards to be aware of like sharp edges or fragile items. The goal is to scout locations that suit the film's story and characters while ensuring actor safety.
Un heard script final 2
1) Ian returns home from a 5 month deployment, but seems distant from his wife Molly. He has flashbacks to his time at war and becomes aggressive towards Molly, physically assaulting her on two occasions.
2) Molly is left home alone for nights as Ian drinks at the pub. She becomes depressed and considers ending her life.
3) After overhearing a happy couple at the pub, Ian decides to try to reconcile with Molly. However, when he returns home he finds Molly dead in their bedroom from a bleach overdose.
Un heard script final
- Ian returns home from a 5 month deployment but seems distant from his wife Molly. He has flashbacks to a traumatic event during his time abroad.
- Ian becomes aggressive towards Molly, physically assaulting her on two occasions. He spends nights drinking at the pub while leaving Molly locked at home with bruises.
- After overhearing a happy couple at the pub, Ian buys gifts for Molly hoping to reconcile. However, when he returns home he finds Molly dead in their bedroom from a bleach overdose, distraught over Ian's abuse.
Un heard script draft 1.5
- Ian returns home from a 5 month deployment with the army, but seems distant from his wife Molly. He has an aggressive outburst when she startles him.
- Ian becomes increasingly abusive and controlling of Molly. He threatens her not to tell anyone about the abuse.
- Molly is left home alone crying most nights while Ian drinks at the pub. She becomes depressed and struggles to want to live.
- After seeing a happy couple at the pub, Ian decides to buy Molly flowers to try to reconcile. However, when he returns home he finds Molly has committed suicide in their bedroom.
Risk assessment
This document lists various risks identified for a film shoot and proposed solutions to mitigate each risk. The risks include slips and trips that could cause accidents, long shoots causing fatigue and mistakes, hot liquids spilling during scenes, heat stroke or hyperthermia while filming indoors, tripping over furniture in public locations, adverse weather conditions, aggression from the public while filming in locations, crew not being able to see while filming scenes, and again slips and trips over cables and props. For each risk, solutions are provided such as securing cables, taking breaks, staying hydrated, ensuring safe conditions indoors and outdoors, planning routes carefully, and making sure people and grounds are safe.
Location reece
The document provides location scouting notes for filming a movie. It describes the living room, kitchen, hallway, bedroom, outside of the house, and a local grocery store as potential filming locations. For each location, it notes the available space, natural lighting, and any potential hazards that would need to be addressed for actor safety while filming.
Un heard script final 2
1) Ian returns home from a 5 month deployment with the army to his wife Molly. However, he seems distant and troubled.
2) Ian has flashbacks to his time in the military and becomes aggressive towards Molly, physically assaulting her on two occasions.
3) Molly becomes depressed from Ian's abuse and is seen crying often. On a night when Ian is out drinking, Molly locks herself in their bedroom with a bottle of bleach.
Legal report
The document discusses various legal issues that may arise from creating a film and how to address them, including:
- Copyrighting any original filmed footage to require permission to use it and give credit
- Obtaining signed permission forms from actors agreeing to be in the film and have it posted publicly
- Ensuring any additional footage, special effects, sound effects or music used have permission from the copyright owners to avoid legal action
- Protecting the film under intellectual property rights and exploring legal protections like royalties if others require payment to use parts of the film
- Screening the film for a focus group to ensure it meets public interest standards before release
- Controlling the performance rights to the film by managing where and
Ethical report
The document discusses several legal and ethical considerations for a short film project. It notes that as the film has a 15+ rating, swearing and violence must be limited, and torture or sex scenes are prohibited. It emphasizes following the guidelines of the British Board of Film Classification to help reach the intended target audience. It also addresses ensuring sensitive themes are handled appropriately, adding helplines, adhering to length and rights requirements for online uploads, and having a focus group review the film and script to avoid libel issues.
Casting details
Holly Early will play the role of Molly, a 21-year-old vulnerable girl who is abused in the film. Holly studies performing arts and will be able to show the raw emotions of an abuse victim. As a key character, Molly will be in most scenes. Holly has worked with the director before and her strengths in acting vulnerable roles are known. Nathan Searle will play Ian, a 25-year-old soldier who dominates his relationship with Molly. Nathan also studies performing arts and can realistically portray his character. As Ian is a main character, he too will be in most scenes. Nathan has large feet, chest, and arms, so his costumes will need to be sized appropriately for his
Production schedule
This document outlines the production schedule and tasks for filming and post-production of a short film over several days in February and March. It details the dates, locations, crew and cast needed, props, costumes, and equipment required for each shoot. Post-production work includes uploading footage, editing in Premiere Pro and Audition, exporting the final film, and writing an evaluation.
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Section a
- 1. Section A – Proposal Aims and Objectives -Aimof the campaign- The aimof our campaignisto recruitstudentsandscholars fromall around the country intoour secondaryandsixthformschools andadvise themtocome jointhe school we will dothisbytellingthemgoodfactsaboutthe school and whatthe school isaboutand all the manydifferentsubjectsandthingsyoucando here.Alsotoincrease the footfall of the school meaningmore money forthe school meaningabetterschool environmentandequipmentforthe newstudentsandthe alreadyexistingstudentstoensure theyhave agoodschool environmentand time at the school. -How is our company going to achieve these aims? Whatwill happenin the radio advert?- We will do thisbypromotingour school inour radioadvertfor example we will give the audience goodfacts aboutthe school passratesand satisfactionlevels,we willalsoincludethe manysubjectsthere are to choose fromand the unique thingsRingwoodschoolhas,We will putthese radioadvertsacross the southEnglandmainradio showstoensure we getthe widestcoverage andthe beststudentsfor our school. - We will have amale voice doingthe talkoverforthe advertandhave a catchy slogan withpersuasive language todrawthe parentsintochoosingourschool overothersand the older studentsintojoiningoursixthform Campaign Messages Slogan- Our sloganfor our advertis“Your Way Forward” Thiswill show the future studentsand parentsthat if youcome to ourschool your studentisguaranteedtolearnandmove forwardinthe worldas a more mature and intelligentpersonif youchoose Ringwoodschoolforyourchildtocome too – The use of a sloganistryingto getpeople enticedandbringthemintoourschool being hopeful andhappy. Alsothatourschoolsare betterthanotherschool because ourschool isthe way forwardand otherschoolsare not. Alsootherschoolsdonothave slogansprovingagainthat our school isbetterthanothers. Our whole campaignideaistoentice new studentsandparentstoourschool. What do you want your audience to do? - The overall aimforour campaignisto getpeople tojoin our school we will dothisbyadvertisingthe openday’satour school whichwe wantour audience to come to, so theycan findoutmore about the school whatwe can doand how we can helpour studentsachieve theirgoalsanddreamstherefore makingthemjointhe school,Anotherthingwe will doisadvertise the schoolswebsite soevenif theydonotcome to the school openeveningthey can lookup our school andsee whatour school is about,alsoevenif theylookupthe school they can findout informationaboutourschool andgoodfacts andexperiencesthe studentshave had. Target audience. Whois are audience?- Well we are lookingforthree typesof people forouraudience,lowerschool audience whoare inthe school years4-6 because we wantthemto come to our school,we are also lookingforhigherstudentsfromthe school years10 -11 we are lookingforthemearlysotheycan getit sortedearlyandare readyto come here,We are also advertisingthemtothe parents sothey can get itsortedearlyfor theirchildrentocome toour school
- 2. Audience Profile-Older- The olderaudienceprofile will be thattheyare parentsand theyare betweenthe age of 38-58 andtheyare lookingfora school fortheirchildor childrentogo tooas well asthattheyin theirfree time theyliketogoto the gym, relaxing,playinggolf andwatchingfilms.Theywouldbe middleclassandhave an administrativejob. Iwouldputthemasa C1 or C2 on the ABC 1 scale makingthema skilledmanual oradministrativeworkerwhichmeanstheyrelate tomostof the people around. Theywill be lookingoutfora school theirchildrencango to and if theydo theywill wanttohearabout the school and the thingswe can offerthem and theirchildren(facts) Audience Profile-Younger-The youngeraudience will be 10-16 yearsoldtheywill eitherbe lookingforanewone or movingonto the nextschool.Theyare hardworkingpeoplebutalsotheyknowhow to relax andsocialise withfriendsin theirspare time,theylike towatchfilmsandTV as well. Onthe scale I wouldput themas a D or E because that theyare a student andmaybe workintheirowntime doinga manual job.Theywill alsobe lookingforwhat theycan dosubjectwise and activitieswiseintheirnewschool. Can they be split per advert?- I believethatwe shouldsplitthe advertsintotwoseparate oneswe can do thisby doingtwodifferentvoice actorsforthe differentonessopeople know thattheyare differentandbothofferdifferentthing.Ithinkwe shoulddothissowe can properlysell bothof themfor example we wouldgive differentfactsanddifferentstudent’s experiences.We coulddo thisby usingdifferentlanguagewords,differenttones,approachforexample one couldbe more formal and advancedforthe sixthformadvertwhereasthe otherone ismore relaxedbutitneedsto still be formal.