Second Screens in Football Stadiums

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This document discusses how Premier League clubs can use existing and emerging technologies like mobile apps and WiFi in stadiums to increase fan engagement and generate new revenue streams. It outlines the current landscape of technology use in stadiums and risks of not adopting new technologies. Case studies show how stadium apps at other clubs increased ticket and merchandise sales. The document recommends Premier League clubs create strategic stadium apps that offer services fans want like replays, stats and voting to boost direct revenue from partnerships, concessions and merchandise, as well as indirect revenue from increased brand exposure and rent.

How Premier League
Clubs can use Exis6ng
and Emerging Technology
to Increase Fan
Engagement and
Revenue Streams?
2ND SCREENS IN FOOTBALL
STADIUMS
A.
Agheyeva
C.
Hausmann

C.
Kight

O.
Pollak

D.
Whymark

Neuchâtel, 17th July 2014

Structure

@ﬁfamastadium

Current
Landscape

Risks
&
Missed
opportuni4es

Case
Studies

Recommenda4ons

Increasing data usage @ﬁfamastadium

Total

monthly

traﬃc

Initial Situation Risks/Missed opportunities Case Studies Recommendation
0
400
800
1200
1600
2000
2009
2010
2011
2012
2013
Data

Voice

Wi-Fi everywhere? @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Changing consumption of sport @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Pressure for new revenue @ﬁfamastadium

The
Premier
League’s
current
money
making
New
revenue
stream?

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Couch vs stadium @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Lack of connection = frustration @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation

62% complain of poor connectivity @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation
62%
59%

65%
67%

53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Average
Under
18
18-‐30
years
31-‐45
years
46-‐65
years

@ﬁfamastadium
Potential drop in attendance…
Initial Situation Risks/Missed opportunities Case Studies Recommendation

Case Studies @ﬁfamastadium

SporMng
Park
Kansas

(SporMng
Kansas
City)

CelMc
Park

(CelMc
FC)

§  +
492%
season
4cket
sales

§  3,000
person
wai4ng
list

§  +
43%
of
fans
are
app
users

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Be strategic @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation
Assist
Augment
Amplify

Offer more with a stadium app @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation

The Top four @ﬁfamastadium

The
Four
Most
Wanted
Smartphone
Services

Vote
for
Man
of
the
Match
(65%)

Instant
Replays
(62%)

Player/Match
Sta4s4cs
(57%)

Electronic
Match
Ticket
(54%)

1.

2.

3.

4.

Initial Situation Risks/Missed opportunities Case Studies Recommendation

‘Creative consumers’ @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Valuable data @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Two types of revenue @ﬁfamastadium

Direct
Indirect

Revenue

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Direct revenue: 3 types @ﬁfamastadium

Partner
Food
&
Beverage
Merchandising

Direct
Revenue

Initial Situation Risks/Missed opportunities Case Studies Recommendation

Fans do not want to pay @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation
66%

14%

7%

14%

0%

20%

40%

60%

80%

100%

No,
I
am
not
willing

to
pay

Yes,
per
game
day

("pay
as
you
go")

Yes,
annual

subscrip4on

Don't
know/

unsure

Indirect revenue streams @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation
Rent
Jus4fca4on
Exposure

Indirect
Revenue

Partner

Conclusion @ﬁfamastadium

Initial Situation Risks/Missed opportunities Case Studies Recommendation
Premier
League
Clubs:

Get
Connected!

Ayan Aghayeva
Chris6n Hausmann
CharloQe Kight
Oren Pollak
Daniel Whymark
WE LOOK FORWARD TO HEARING
FROM YOU
?

Neuchâtel, 17th July 2014
@ﬁfamastadium

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The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure. We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert. Belgium vs Romania Tickets | Euro Cup Tickets | Euro Cup Final Tickets Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible. Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco. The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill. Euro 2024: Belgium's Transition from Golden Generation to New Hope Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid. There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000. We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16. Euro fans worldwide can book Euro 2024 Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices. Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage. Belgium vs Romania Tickets | Euro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage

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Second Screens in Football Stadiums

1. How Premier League Clubs can use Exis6ng and Emerging Technology to Increase Fan Engagement and Revenue Streams? 2ND SCREENS IN FOOTBALL STADIUMS A. Agheyeva C. Hausmann C. Kight O. Pollak D. Whymark Neuchâtel, 17th July 2014

2. Structure @ﬁfamastadium Current Landscape Risks & Missed opportuni4es Case Studies Recommenda4ons

3. Increasing data usage @ﬁfamastadium Total monthly traﬃc Initial Situation Risks/Missed opportunities Case Studies Recommendation 0 400 800 1200 1600 2000 2009 2010 2011 2012 2013 Data Voice

4. Wi-Fi everywhere? @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation

5. Changing consumption of sport @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation

6. Pressure for new revenue @ﬁfamastadium The Premier League’s current money making New revenue stream? Initial Situation Risks/Missed opportunities Case Studies Recommendation

7. Couch vs stadium @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation

8. Lack of connection = frustration @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation

9. 62% complain of poor connectivity @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation 62% 59% 65% 67% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Average Under 18 18-‐30 years 31-‐45 years 46-‐65 years

10. @ﬁfamastadium Potential drop in attendance… Initial Situation Risks/Missed opportunities Case Studies Recommendation

11. Case Studies @ﬁfamastadium SporMng Park Kansas (SporMng Kansas City) CelMc Park (CelMc FC) §  + 492% season 4cket sales §  3,000 person wai4ng list §  + 43% of fans are app users Initial Situation Risks/Missed opportunities Case Studies Recommendation

12. Be strategic @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation Assist Augment Amplify

13. Offer more with a stadium app @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation

14. The Top four @ﬁfamastadium The Four Most Wanted Smartphone Services Vote for Man of the Match (65%) Instant Replays (62%) Player/Match Sta4s4cs (57%) Electronic Match Ticket (54%) 1. 2. 3. 4. Initial Situation Risks/Missed opportunities Case Studies Recommendation

15. ‘Creative consumers’ @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation

16. Valuable data @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation

17. Two types of revenue @ﬁfamastadium Direct Indirect Revenue Initial Situation Risks/Missed opportunities Case Studies Recommendation

18. Direct revenue: 3 types @ﬁfamastadium Partner Food & Beverage Merchandising Direct Revenue Initial Situation Risks/Missed opportunities Case Studies Recommendation

19. Fans do not want to pay @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation 66% 14% 7% 14% 0% 20% 40% 60% 80% 100% No, I am not willing to pay Yes, per game day ("pay as you go") Yes, annual subscrip4on Don't know/ unsure

20. Indirect revenue streams @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation Rent Jus4fca4on Exposure Indirect Revenue Partner

21. Conclusion @ﬁfamastadium Initial Situation Risks/Missed opportunities Case Studies Recommendation Premier League Clubs: Get Connected!

22. Ayan Aghayeva Chris6n Hausmann CharloQe Kight Oren Pollak Daniel Whymark WE LOOK FORWARD TO HEARING FROM YOU ? Neuchâtel, 17th July 2014 @ﬁfamastadium

Second Screens in Football Stadiums

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