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- 1. Strengths Weaknesses Not just coffee Not a destination for coffee Multiple brands for mass seekers appeal in 34 states Mainly breakfast and light “Quick casual” lunch market Opportunities Threats Expand coffee branding Intense competition International expansion Changing consumer tastes Dinner menu and dietary trends Fluctuating price of main ingredients
- 2. Strengths Weaknesses Extremely profitable Innovation Strong workforce value Mainly US based Ethical values appeal to Diversification many Opportunities Threats Fair trade/Organic Coffee market Co-branding Rising cost of supplies Global Operations Competitors
- 3. Strengths Weaknesses • Created a unique brand • Focus on retail • Focus on retail • Market cap • 100% Green roasting plant • Short-lived international locations Opportunities Threats • Fair Trade/Organic Coffee market • Sustainability influence Rising cost of supplies • Hometown business appeal Competitors
- 4. Strengths Weaknesses • Consistency • Disadvantageous • Lower Price Atmosphere • Speed of Service • Perceptions of Lower • Brand Recognition Quality • Limited Selection Coffee Opportunities Threats • Foot Traffic • Connoisseur Consumers • Thrifty Consumers • Competitor Coffee • “One Stop” Shoppers Expertise • Improving Economy
- 5. Opportunities Threats • (-)Can reach 160,000 Boeing • (+)Consumers who face employees time constraints • (-)Opportunity to improve • (-)Product can be upscale coffee duplicated by competitors • (-)Popularity of premium • (-)McDonald’s McCafé coffee in this region coffee appeals to those who prefer quick service and low price to quality and experience
- 6. Opportunities Threats • (-) Can reach 160,000 • Consumers who face time Boeing employees constraints • Opportunity to improve • Product can be duplicated upscale coffee by competitors • Popularity of premium coffee • (-)McDonald’s McCafé in this region coffee appeals to those who prefer quick service and low price to quality and experience
- 7. Opportunities Threats • (-)Can reach 160,000 Boeing • Consumers who face time employees constraints • Opportunity to improve • Product can be duplicated upscale coffee by competitors • Popularity of premium coffee • (-)McDonald’s McCafé in this region coffee appeals to those who prefer quick service and low price to quality and experience
- 8. Opportunities Threats • (-)Can reach 160,000 Boeing • (+)Consumers who face employees time constraints • (-)Opportunity to improve • (+)Product can be upscale coffee duplicated by competitors • (-)Popularity of premium • (+)McDonald’s McCafé coffee in this region coffee appeals to those who prefer quick service and low price to quality and experience
- 9. Low to high • Starbucks • Tully’s Price • Peet’s • McDonalds Speed of service Slow to fast
- 10. Low to high • Starbucks • Peet’s • Tully’s Quality • McDonalds Atmosphere Tolerable to relaxed
Editor's Notes
- Not just coffee – most brands based upon bagels / sandwichesMultiple brands – Einstein Bros Bagels, Noah’s Bagels, and much smaller, Chesapeake Bagel Bakery, Manhattan Bagel, and New World Coffee.“Quick casual” – modest prices with good products but not a formal environment; growing market nicheTo consumer is more of a dining choice than coffee choice.Intense competition noted in 10-K; larger firms with more capital and resources. Changing consumer preferences has hurt the brand before.Weather and demand affects commodity prices.