The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The Digital Recruiters - Experts in Digital HiringJyoti Panda
Helping candidates with the right Digital Media jobs all over India based on their Experience and skill sets.
Having reputed Digital Marketing agencies as our clients.
This presentation by Maria Mayorga shows you how to create a digital recruitment strategy to bring in the best and brightest people to work for your service-based business.
Wearable devices are revolutionizing data center operations. Information that traditionally was included in multiple volumes can now be made available at a technician's fingertips. This presentation provides a case study as to how one company is improving its operational performance thru wearable technology
15 Social Media Job Search Tips from Recruiting & HR Experts Workology
Social media is a great way to build a personal brand. It's also a great way to end your professional career. 15 recruiters and HR experts weigh in on how to use social media effectively to get the attention of a potential employer and land that job interview.
These slides are supplementary material for a SXSW presentation called "Resumes Suck! 7 Ways to Get a Job in Social Media" with Jessica Miller-Merrell and Carlos Gil.
On November 2nd, Cohesion conducted the Early Talent Recruitment Webinar. The turnout was enormous; the feedback, fantastic. This positive feedback got us thinking - "can those who weren't there on the day benefit from seeing this valuable resource and insight?". From circulating this with some of our clients and contacts - the answer was a resounding "yes".
Discussing the best practices of Early Talent Recruitment - how you can reach, engage and retain the best candidates possible - we teach you how to get the best out of your resource.
Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.
While Social Media is focused on communication, Social Business is dedicated to improving business processes.
Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.
What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
What You Need to Know About Hiring Interns - JobLabAidan Cramer
We all need help at the start of our business, but we can’t always afford it. We are probably not even paying ourselves.
Aidan will share what you need to know about hiring Interns;
Where to find them
The law on paying them
The benefits of using them
The risks of abusing them
Aidan’s passion comes from being a recent graduate himself, and now he is on a mission to change the way young people start their careers by getting them into awesome jobs at awesome young companies. He and his co-founders went straight from graduating and being interns themselves to starting their first business - so understand the benefits and drawbacks from both sides of the coin.
JobLab helps small businesses grow by giving them direct access to the best interns and graduate talent across the UK. The platform matches employers with relevant candidates who can be reviewed on a personal level, through video cover letters. JobLab’s focus is on reducing time to hire by providing the right candidates exactly when they’re needed.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The Digital Recruiters - Experts in Digital HiringJyoti Panda
Helping candidates with the right Digital Media jobs all over India based on their Experience and skill sets.
Having reputed Digital Marketing agencies as our clients.
This presentation by Maria Mayorga shows you how to create a digital recruitment strategy to bring in the best and brightest people to work for your service-based business.
Wearable devices are revolutionizing data center operations. Information that traditionally was included in multiple volumes can now be made available at a technician's fingertips. This presentation provides a case study as to how one company is improving its operational performance thru wearable technology
15 Social Media Job Search Tips from Recruiting & HR Experts Workology
Social media is a great way to build a personal brand. It's also a great way to end your professional career. 15 recruiters and HR experts weigh in on how to use social media effectively to get the attention of a potential employer and land that job interview.
These slides are supplementary material for a SXSW presentation called "Resumes Suck! 7 Ways to Get a Job in Social Media" with Jessica Miller-Merrell and Carlos Gil.
On November 2nd, Cohesion conducted the Early Talent Recruitment Webinar. The turnout was enormous; the feedback, fantastic. This positive feedback got us thinking - "can those who weren't there on the day benefit from seeing this valuable resource and insight?". From circulating this with some of our clients and contacts - the answer was a resounding "yes".
Discussing the best practices of Early Talent Recruitment - how you can reach, engage and retain the best candidates possible - we teach you how to get the best out of your resource.
Social Business and Social Media, two terms that are often used interchangeably. Although one might enable the other, they both mean very different things.
While Social Media is focused on communication, Social Business is dedicated to improving business processes.
Social Business is not a mere buzzword but a true opportunity for modern companies to eliminate barriers to team productivity. When companies work like a network, they can improve collaboration inside and outside of the organization, adapt more swiftly to change, and drive more effective results together.
What is Social Business? What is the difference with Social Media? Why do you need to have a Social Business strategy in place in order to attract/collaborate with the new generation? What are the challenges? This presentation reveals all!
What You Need to Know About Hiring Interns - JobLabAidan Cramer
We all need help at the start of our business, but we can’t always afford it. We are probably not even paying ourselves.
Aidan will share what you need to know about hiring Interns;
Where to find them
The law on paying them
The benefits of using them
The risks of abusing them
Aidan’s passion comes from being a recent graduate himself, and now he is on a mission to change the way young people start their careers by getting them into awesome jobs at awesome young companies. He and his co-founders went straight from graduating and being interns themselves to starting their first business - so understand the benefits and drawbacks from both sides of the coin.
JobLab helps small businesses grow by giving them direct access to the best interns and graduate talent across the UK. The platform matches employers with relevant candidates who can be reviewed on a personal level, through video cover letters. JobLab’s focus is on reducing time to hire by providing the right candidates exactly when they’re needed.
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Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
KubeCon & CloudNative Con 2024 Artificial Intelligent
Google Shopping Campaigns Transition Tips
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Comments
ChrisBernardAs a small business
digital consultant we have been
building websites that usually
process a minimal amount of content via
secure to minimize risk. I see an algorithmic
train wreck occurring as we buildout more
and more solid website content both in terms
of frequency and...
Will Google RewardSecure Websites With
Better SearchRankings?· 30 minutes ago
MarinSoftware: Manage, optimize, andboost ROIonsearch, display, social, andmobileadvertising.
Google has officially announced that the current Google Shopping product ad format will be fully
replaced by Google Shopping Campaigns in August.
Online advertisers who were part of the Google Shopping Campaigns beta program have had a
year of experience with the program. But for the majority of advertisers, Google Shopping
Campaigns has only been available for a month, and will take over a large part of their Google ads
in under four months.
Below are some helpful tips to get you set up with Google Shopping Campaigns as quick and
smoothly as possible.
1. Identify Key Differences Between Google Shopping Campaigns and
Current Product Listing Ads
Both Google Product Listing Ads and Google Shopping Campaigns display products from
advertiser inventory based on product ad groups in AdWords. Advertisers create these groups by
choosing inventory attributes from all of their inventory. Advertisers send their inventory
information to Google using a data feed, which they then use to identify products to use for ad
groups.
Shopping Campaigns changes both parts of this process-how retailers create ad groups
and how they identify product attributes from the data feed.
InventoryFormat
Google Shopping Campaigns inventory format switches out AdWords labels as a data feed
requirement with Custom Labels. While both feed labels are used to mark product attributes in
order to create ad groups, Custom Labels differ fromAdWords labels in number and flexibility.
Advertisers are limited to five Custom Labels for Shopping Campaigns (0-4), which limits the
number of ad groups that can then be created within AdWords.
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2. Doug Wagnerworking in
#b2bmarketing for a while I can say
this is a constant source of
frustration and struggle. I always start with
the sales manager and make sure that there
is document control being done.
The HiddenSkill EveryPPCManager Should
Possess:Sleuthing· 52 minutes ago
Felix BrownIt’s very important to
have a site SEO friendly to get
enough traffic. You added all
important SEO plugins. Recently I am using
all in 1 SEO Pack, W3 Total Cache, and
GoogleAnalyticator.
SEOFriendlyWordPress in12 Steps · 1 hour
ago
SteveSpot on with this post. One of
the companies in my field,
consistently top 3 for core keywords
has the spammiest backlink profile you
could imagine and their site is full of
spammy, badly written content. We are
doing everything by the book - well written
and relevant content,...
SearchEngine OptimizationCompanies:
Break Google's Rules toGet TopRankings?· 1
hour ago
Yogita AggarwalAgree ..
What is SEM?Depends onWhoYouAsk · 2
hours ago
Yogita AggarwalEven i think same
..
What is SEM?Depends onWhoYouAsk · 2
hours ago
Ashutosh RajputBing is better.......i
have search my name and getting
accurate result
Google & BingNow ShowingLinkedInRich
Snippets · 6 hours ago
ChrisThis is absurd: Whereas SEO
used to mean link building, it
doesn't anymore. 92 percent of
marketers believe that content creation is
either "very" or "somewhat" effective for SEO
in 2014. 92% of marketers obviously have no
idea what they're talking. Using links, I can
mop the...
AvoidSEOHype:WhySmall Businesses
ShouldFocus onReturnonInvestment · 7
hours ago
Link Worx SeoHave been reading
more and more about gShift
recently. Seen plenty o banners
around the web as well. May need to create
an account and do some looking around
myself. How is gShift compared to Moz or
SEOProfiler in comparison?
Secure Search, Rank & FindingLost Keyword
Traffic:AConversationwithgShift · 8 hours
ago
Barbara MckinneyLife is unfair
even in the world of SEO. I have no
idea why this kind of company still
owns a high rank in Google's search result.
Maybe they are using a trick that even Matt
Cutts can't easily detect.
SearchEngine OptimizationCompanies:
Break Google's Rules toGet TopRankings?·
10 hours ago
Ping Tech GroupBut this manual
Webinars
Harness Predictive Power for Personalized
Customer Experiences
On Demand
Before you send your updated inventory file to Google for Shopping Campaigns, consider these
best practices:
Choose your Custom Labels carefully.
Note that you can only have one custom label per column.
Campaign Structure
The other key difference between Shopping Campaigns and current Product Listing Ads is how
advertisers create product ads within AdWords. Once advertisers send their inventory information
to Google, they can then create ads based on those products within AdWords.
Ad groups within current Product Listing Ads are created by choosing product attributes from
inventory information to create product groups. Advertisers can choose almost any product
attribute (or combination) through which to create an ad group.
So if you sell luggage, for example, you can create ad groups for different product segments
based on the product information Google has in the data feed. Ad creation for Product Listing Ads
is forever expanding outwards. How many ad groups are created, and how many attributes
overlap, is entirely up to the advertiser.
Shopping Campaigns product group (new name for ad group) structure works on the opposite
premise of current PLAs. Instead of building out from your inventory data, Shopping Campaigns
segment pieces of your inventory. Product groups within Shopping Campaigns are a sub-set the
All Products Ad Group, and any additional product group is a sub-set of another product group.
If you sell luggage through Shopping Campaigns, and your initial product group is a Category,
each product group following that must be a subset of that category, or a subset of the remaining
All Products. Any product group within that category can have additional ad groups, but similarly
segment products from that specific category only.
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Before you start creating Google Shopping Campaigns ad groups, consider these best practices:
Outline your product group structure carefully beforehand.
Use analytics data and your current PLA campaigns to structure your Google Shopping
Campaign.
Be sure your custom labels reflect the product groups you want to create.
2. Utilize Shopping Campaign Tools
Google updated Shopping Campaigns with new advertiser
tools that will help you leverage your campaign. You should be
testing and optimizing your ads using these tools now:
Bid Simulator: If your bids are too high it will show you
how many impressions you stand to lose and the
difference in cost.
Multiple Ad Groups: Start by creating an All Products
Product Group, and then choose your sub Product
Groups based on your inventory data. You'll likely want
to start with a category Product Group, and segment into more specific attributes like brand
and best seller.
Item Level Detail: Shopping campaigns highlights more granular product data within
AdWords, which you can use to generate product reports and analyze historical data.
Impression Share & Benchmark CPC: Highlights competitor data which you can use to
optimize bids.
Shopping Campaigns is also a great opportunity to test some of the existing optimizations for PLAs
you might now be using such as geotargeting, day parting, and segmenting mobile traffic.
Geotargeting: Modify your traffic based on location. You may not need to exclude any
areas, but do some digging in AdWords and Analytics to make sure you aren't wasting any
spend.
Dayparting: Changing how much visibility your ads get based on the time of the day and
day of the week is huge. If you're not experimenting here you're likely wasting ad spend or
losing conversions.
Mobile Traffic: Contrary to hype, mobile doesn't always perform well. Delve into your
performance data to determine mobile performance, or test mobile in Shopping Campaigns
to ensure you are leveraging your spend.
How to Transition to Google Shopping Campaigns Smoothly
Don't run Shopping Campaigns with PLAs. Shopping Campaigns are replacing PLAs,
structure Shopping Campaigns while PLAs are live and pause PLAs when you are ready to
switch over. If you have Google Shopping Campaigns and current PLAs set up, you are
running two ad campaigns that are going to overlap and waste your ad budget.
Build out slowly. The Custom Labels and initial Product Groups you choose for Shopping
Campaigns are important. Start your campaign simple, and build out based on product
performance. Pick one way of grouping products (e.g., category) and build out from there
initially.
Choose your ad groups. If you have a PLA campaign that is significantly built out,
consider which Custom Labels you should use with Shopping Campaigns.
Be careful what you delete. Because Shopping Campaigns are structured on top of one
another, if you delete a top product group, you can delete all of the product groups within it.
It's possible to delete an entire campaign structure very quickly. I repeat: be careful what
you delete.
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4. Get started. The best advice here is to just get going. If you have a limited PLA campaign,
this is an opportunity to build a good campaign structure. If you have PLAs built out already,
you can start moving over gradually – but start now. The sooner you can start becoming
familiar with Shopping Campaigns and testing features and ads, the better your campaign
performance long term, and the farther you'll be ahead of your competitors.
Google Advertisers have roughly 100 days to switch to Google Shopping Campaigns. Use these
tips to ensure it's a smooth transition.
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