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Purell Sales Driven by H1N1
Purell demand and
search volume lifted

swine flu

h1n1
-1-

swine flu drove 1st peak

h1n1 drove 2nd peak
1

Augustine Fou
Related Articles
Correlated Search Volume Trends with Stock Performance
By: Augustine Fou, July 2013
Benchmarking Organic Search vs Paid Search
By: Augustine Fou, August 2013
Search as Research
By: Augustine Fou, March 2012
Visual Proof of Click Fraud
By: Augustine Fou, November 2013
CPC Benchmarks by Industry and Category
By: Augustine Fou, March 2013
-2-

Augustine Fou
Dr. Augustine Fou – Digital Consigliere
“I help my clients find key
insights based on the new
metrics from digital.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou

@acfou

Augustine Fou

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Search Insights Cause and Effect Purell H1N1 Swine Flu

  • 1. Purell Sales Driven by H1N1 Purell demand and search volume lifted swine flu h1n1 -1- swine flu drove 1st peak h1n1 drove 2nd peak 1 Augustine Fou
  • 2. Related Articles Correlated Search Volume Trends with Stock Performance By: Augustine Fou, July 2013 Benchmarking Organic Search vs Paid Search By: Augustine Fou, August 2013 Search as Research By: Augustine Fou, March 2012 Visual Proof of Click Fraud By: Augustine Fou, November 2013 CPC Benchmarks by Industry and Category By: Augustine Fou, March 2013 -2- Augustine Fou
  • 3. Dr. Augustine Fou – Digital Consigliere “I help my clients find key insights based on the new metrics from digital.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou