Search Engine Optimization Basics
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A beginners guide to SEO (search engine optimization) for a course I taught in our Keller Williams Realty, Inc office.
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Search Engine Optimization Basics
- 1. Search Engine Optimization Don’t Know Where to Start? September 26, 2012 Presentation by Toby Barnett © 2012
- 2. What is SEO? • SEO = Search Engine Optimization • SERPs = Search Engine Results Page • Types of SEO: White Hat & Black Hat • Getting Content to become visible on Google, Bing, Yahoo, Blekko, etc … • Having Great Content = Eye Balls Presentation by Toby Barnett © 2012
- 3. What is the Goal of SEO? • SEO is a Marketing Tactic – Meta Titles, Descriptions, Keywords – Meta Matches on Page Content • Goal: Having Content that RANKs • Goal: Having Content that is Valuable • Goal: Having Content that Coverts to Leads Presentation by Toby Barnett © 2012
- 4. How to Rank #1 on Google Presentation by Toby Barnett © 2012
- 5. White Hat SEO • Safe SEO Tactics • Clear and Clean Titles • Clearly Written Descriptions • Not Excessive Keywords • No Hidden Content on Pages/Posts • Long Term Strategies Presentation by Toby Barnett © 2012
- 6. Black Hat SEO • Keyword Stuffing – Excessive Keywords On-page Copy • Link Bombing • Cloaking • Duplicate Content/Websites • Doorway Pages • False Reporting of Competitors • Just WRONG Presentation by Toby Barnett © 2012
- 7. Getting Content Indexed • Setup the Website for Success RIGHT AWAY! – Architecture a Website Right Away – Create Catchy & SEO Related Titles – Write Original Web Copy – Consistently Publish Web Copy • Increase a site’s Freshness Rate – DON’T GIVE UP! Presentation by Toby Barnett © 2012
- 8. Watch Your Analytics Presentation by Toby Barnett © 2012
- 9. Watch Your Analytics Presentation by Toby Barnett © 2012
- 10. Watch Your Analytics Presentation by Toby Barnett © 2012
- 11. Watch Your Analytics Presentation by Toby Barnett © 2012
- 12. Keep it Up! • Not a One Time Job! • Results will Happen; Be Patient. • Cheaper to D-I-Y then Outsource. • Your Competition is Already Doing It! • Why Wait to Start? Presentation by Toby Barnett © 2012
- 13. Questions & Answers Let the Good Times Roll! Presentation by Toby Barnett © 2012
- 14. Resources to Read/Watch • SearchEngineLand.com • SearchEngineJournal.com • SERoundTable.com • GeekEstateBlog.com • Mashable.com • BarryHurd.com • YouTube.com (for tutorials) Presentation by Toby Barnett © 2012