Event: #SE2016 Stage: PR&Marketing Data: 2 of September 2016 Speaker: Mikhail Patalaha Topic: ASO how to start and how to finish INHACKING site: https://inhacking.com SE2016 site: http://se2016.inhacking.com/

1. Mikhail Patalakha
Mobile ASO Manager
- 18 months in mobile
- 11 months make ASO
- 9 months sale traffic
- more then 50 successful
projects

2. rocket4app.com
- makes categories TOPs
- makes search TOPs
- sales Android traffic
- GEO: worldwide
- more then 1000 successful
projects

3. I. Open the application

4. I. Open the application
1. Create a keyword table 2. Define all keywords
and phrases associated
with the app

5. II. Rob your competitors

6. 1. Select up to 5 significant
requests which are key ones
on your opinion
2. Open App Annie service
3. Define first 5-10
competitors for each request
2. Rob your competitors

7. II. Rob your
competitors
4. Choose your
country in
Keywords/ASO
section and copy
competitor’s
keywords to your
table
5. Processing 20-30
competitors is
enough

8. III. Remove duplicates 1. Copy all keywords
(you can have more
than 1000 keywords)
2. Use online duplicate
removing service
(I use PR-CY.RU
http://pr-cy.ru/duplica
tes/)
3. Paste received
results into your table
with replacement

9. IV. Get new keywords

10. IV. Get new keywords
1. Divide keywords
to groups by similar
context
2. Open Google
KeywordPlanner
3. Define new
keywords for each
group of key
requests

11. IV. Get new
keywords
4. Download received
keywords
5. Remove all requests with
the frequency less than 1500
per month
6. Paste received results into
the table
- Keyword, Avg. Monthly
Searches and Competition are
important metrics and
dimensions

12. V. Remove duplicates
again

13. VI. Define competition and approximate
number of visits for keywords
1. Use SensorTower and ASOdesk services

14. VI. Define competition and approximate
number of visits for keywords
2. Sign up for these services and select subscriptions with
acceptable number of keywords for your application

15. VI. Define competition and approximate
number of visits for keywords
3. Add your application
4. Upload chosen keywords

16. VI. Define competition and approximate
number of visits for keywords
5. Export received results into the table and replace them into your
table
6. Such dimensions as Difficulty, Apps in Sensor Tower and Users per
Day metric in ASOdesk are important.

17. VII. Which keywords you should choose
1. It will be hard to get into top 10 search results for key requests your
competitors have more than 60
2. Application and developer name keywords are more important
than keywords in the search line

18. VII. Which keywords you should choose
3. Use SensorTower keyword optimizer for keyword selection
4. If your app is new use less competitive keywords

19. VIII. How to calculate approximate
number of visits?
I=(TD*TС/CС)*CR I - installs
TD - traffic/day
TС - TOP coefficient
CС - Сompetition coefficient
CR - Conversion rate

20. IX. How to raise any request to the top?
Use such services as Rocket4App and ASOdesk

21. Contacts
Mikhail Patalakha
Web: rocket4app.com
E-mail:
mikhail@rocket4app
Facebook: @
PatalahaMihail