The document describes SDFC-You, a proposed online platform to help credit union members manage their personal finances. In the short term, it would replace the current family center website and allow members to find relevant products, services, and educational content based on their life stage and personal situation. Long term, the system would be integrated with online banking to provide personalized recommendations using member data. The platform aims to proactively meet members' financial needs and help them avoid problems through customized support.

1. SDFC-You
Mitch Phillips
LaToya Taylor

2. What is SDFC-You?
• ShortTerm: Replacement of current Family Center
– Implement ASAP
– A way for members to find:
• Products and Services
• Educational posts
• Budgets
relevant to their personal situation
• Long term: System integrated with online banking
– 5-10 year horizon
SDFC-You

3. Objective
• To proactively fulfill members’ individual
financial needs online
SDFC-You
SHORT TERM

4. Translation:
Technology can help members
solve financial problems before
they become problems
Objective
SDFC-You
SHORT TERM

5. Why?
• Problems
– Members are busy
– Information overload
– Content heavy site
• Solutions
– Make website
interactions fast
– ‘Give’ the member the
content they are looking
for
– Allow member
customization for a
unique experience
SDFC-You
SHORT TERM

6. Potential Outcomes
• Members buy more products and services
• Competition differentiator
• CU Loyalty
• Tailored personal finance education
SDFC-You
SHORT TERM

7. How does it work?
• Life stages
• Complications
• Budget
• Featured Products
• Relevant blog posts
• Email Subscription
SDFC-You
SHORT TERM

8. Life Stages
• Original idea created by Jesse Bell and his
team for the Oliver Project
– Enhancement to current Family Center
– Help members get an idea of what needs to be
done at certain stages in life
• The Life Stages for SDFC-You:
SDFC-You
SHORT TERM

9. Piggy
• Ages 16 and under
• Learning basics of personal finance
– How banks/credit unions work
– Budgeting
– Economics
– Different types of accounts
• Products for parents to use for children
• “Budget” replaced with Dollar Dog
SDFC-You
SHORT TERM

10. Backpack
• Ages 17-24 (Young adult)
• Learning how to live on their own/start their career
– Investing
– Advanced budgeting
– Preparing for retirement
– Many “firsts”
• Featured Products
– Savings accounts
– Checking accounts
– Credit Cards
– Loans
SDFC-You
SHORT TERM

11. Wallet
• Ages 25-44 (Completely independent)
• Settling down with big responsibilities
– Starting a family
– Income greatly increases
– Getting serious about saving for retirement
– Increased investing and spending
• Featured Products
Backpack plus:
– Mortgages
– IRA
SDFC-You
SHORT TERM

12. Nest
• Ages 45-retirement (Pre-Retirement)
• Full focus on retirement and children’s wellbeing
– Consolidating assets
– Planning retirement goals
– Safer investments
– Funds for children
• Featured Products
Wallet plus
– Refinancing options
– Money Market accounts (and other safe long term investments)
SDFC-You
SHORT TERM

13. Vault
• Retirees
• Focus on making nest egg last
– Plans for after retirement
– How to budget retirement
– Traveling
• Many products would be focusing on adjusting
current plans (Insurance, Home, etc.)
SDFC-You
SHORT TERM

14. Just because you’re in the same age group as someone doesn’t mean you have the
same needs…

15. Complications
• Separate member needs to give them a unique
experience
• Examples: Purchasing a car,Traveling abroad, Getting
Married, etc.
• Members select which complications are relevant to
them
• Content proactively appears based on what they’ve
chosen
SDFC-You
SHORT TERM

16. Demo

18. Navigation
• Landing Page
 What is SDFC-You?
 What are the benefits?
• Tabs separate each life stage
 User friendly
 Easy to navigate

19. Life Stage
Description
• Icon
 ‘Tags’
• Description
 Helps members
find the correct life
stage

20. Complications
Menu
• Pre-loaded
complications
 General
profile
based on
life stage

21. Complications
Menu
• Click-and-drag to
add/remove
complications
 Customized
experience
 Hover over a
complication to
learn more

22. Complications
Menu
• Member just
added “Moving
Out” as a
complication

23. Interactive
Budget Calculator
• Line Items
 Average prices
across the
board would
be used
 Adjusted
based on
complications

24. Interactive
Budget Calculator
• Income
 Members
input their
monthly
income to
create
finalized
budget

25. Featured
Products
• What shows?
 It’s all based
on the life
stage and
complications
 Greatly helps
people find
what they’re
looking for

26. Related Blog
Posts
• What is the
benefit of this?
 Financial
Literacy
 Cross-Sell
products
 Sharing on
social
networks

27. Email
Subscription
• What is the
benefit of this?
 One time or
monthly email
to member
 Gives them
budget,
products, and
blog posts
relevant to
them

28. Email
Subscription
• What is the
benefit of this?
 Keeps them
coming back
to site

29. Internal Challenges
• Fear of innovation
• Technology
– Implementation
– Email notification system
– Logic
• Content
– Blog posts
– ‘Tagging’
SDFC-You
SHORT TERM

30. External Challenge
SDFC-You
SHORT TERM
SDFC-You Members resisting change

31. LongTerm Plan
• Everything is the same except:
– Integrated into SSO online banking
– Core pulls data to automatically put member in ‘Life
Stage’
– Complications can still be added
– Products and blog posts they’d be interested in are
featured on online banking
– Advertising and other featured content is dynamic on
main site
SDFC-You
LONG TERM

32. LongTerm Challenges
• Technology
– Security
– Third party integration
• Digital Insight especially
– Website/mobile app modification
– Data
• Motivation to innovate
– Big changes
– Training
– Promoting the transition
SDFC-You
LONG TERM

33. Recap
• Short term
– Implement ASAP
– Replaces current Family Center
– Members can customize content through picking a Life Stage and Complications
– Member can opt for monthly email
• Long term
– 5-10 year horizon
– SSO system with online banking
– Data used to place members in life stage
– Complications give members’ a unique and dynamic online experience
– Website featured content and advertisements dynamically change for each member.
SDFC-You

34. Thank you.
Any questions?