The document discusses the work of a social media and marketing manager for Screen Door Restaurant. It describes initiatives including formulating a weekly newsletter for employees, orchestrating a partnership with a local nonprofit for weekly events attracting over 100 people, and executing various successful social media marketing campaigns across platforms that resulted in a 150% increase in average daily sales over 2.5 months.
Hosting an event requires hours of careful planning and calculating. With so much to do, small details can be overlooked, resulting in disaster on the day of the event.
Universe has put together a list of some common mistakes event planners have told us they made.
Read on to find out how you can avoid them when planning your next event.
Sociallybuzz helped a local restaurant chain create awareness, increase engag...Sociallybuzz
We developed and launched a 7 week campaign on Facebook, that would encourage fans to enter by commenting, sharing, liking or getting their friends to like the campaign message. To engage their audience and increase the virality of the campaign, we used Salsa Fiesta's page timeline to post strategic questions about the brand to increase awareness and drive engagement. Each week we posted a different question to keep the campaign fresh, fun and enticing.
Hosting an event requires hours of careful planning and calculating. With so much to do, small details can be overlooked, resulting in disaster on the day of the event.
Universe has put together a list of some common mistakes event planners have told us they made.
Read on to find out how you can avoid them when planning your next event.
Sociallybuzz helped a local restaurant chain create awareness, increase engag...Sociallybuzz
We developed and launched a 7 week campaign on Facebook, that would encourage fans to enter by commenting, sharing, liking or getting their friends to like the campaign message. To engage their audience and increase the virality of the campaign, we used Salsa Fiesta's page timeline to post strategic questions about the brand to increase awareness and drive engagement. Each week we posted a different question to keep the campaign fresh, fun and enticing.
Case Study: How to used social, paid and influencer marketing to drive brand ...Sociallybuzz
We used a combination of local ads, sponsored posts, contests, event ads, google banner ads, Instagram ads, Snapchat Geofilter and a strategic influencer campaign to drive mass awareness and foot traffic to the grand opening.
See more: www.Sociallybuzz.com
Please see my resume and portfolio attached which would furnish you with some of the SEM, Social Media, Website, Email projects that I've developed for my clients (Philips, Uniqlo, Fuji Xerox, Levi's, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association etc.)
Our client is a large famous online food store with home delivery throughout the UAE. It offers more than 400 types of groceries, dairy, fish, meat products, confectionery, drinks, and more.
Business Challenge
The food supplier company noticed that the existing advertising campaigns drained their budget. The KPI was falling - sales through social pages and website didn't show much growth. They lacked valuable, aesthetic content that would increase brand awareness and enhance customer loyalty.
Solutions
Our entire team was involved with finding new creative ways to build upon and push the food supplier to the next level. Our approach consisted of the following initiatives:
Analyzed the existing social media pages
Created state-of-the-art social media posts on new well-researched topics
Launched a new a turnkey advertising account
Identified weaknesses and suggested page-by-page fixes
Defined communication channels with the audience
Agreed on a shared vision of the content plan, visuals, and brand’s voice
Suggested advertisements to promote a newly opened store
Offered a new content plan for the next month
Built a panoramic picture of the brand promotion
Presented logo, banner, and examples of posts for the upcoming week
Pushed in production all mentioned strategy elements
Regularly reported on the progress and milestones
Results
Our cooperation has lasted four years. During this time, we’ve renovated the social media strategy - its visual presentation, advertising concept while saving ⅓ of the budget. We’ve reached and engaged the target audience. Our client was happy to report the following improvements:
Improved advertising aesthetics
Grew engaging content asset
Increased clicks and transitions to the site
Ensured rapid development of the brand in social networks
Transformed ads that doubled average ad clicks
Increased sales with organic and paid content
Developed a strong, loyal community
The project is ongoing.
Running a successful restaurant requires not only delicious food and excellent service but also effective marketing strategies to attract and retain customers. Here in this document we will discuss the top five marketing ideas that can help drive traffic, enhance brand visibility, and boost revenue for your restaurant.
Building Your Base with Social Media | Columbus American Marketing Associatio...Christina Christian
On September 2, 2009 I delivered a presentation to the Columbus chapter of the American Marketing Association about how I\'ve been leveraging social networking at Mid-Ohio Foodbank to communicate brand awareness and promote its mission, as well as how I\'m using social media to connect with volunteers and (eventually) raise dollars.
Case Study: How to used social, paid and influencer marketing to drive brand ...Sociallybuzz
We used a combination of local ads, sponsored posts, contests, event ads, google banner ads, Instagram ads, Snapchat Geofilter and a strategic influencer campaign to drive mass awareness and foot traffic to the grand opening.
See more: www.Sociallybuzz.com
Please see my resume and portfolio attached which would furnish you with some of the SEM, Social Media, Website, Email projects that I've developed for my clients (Philips, Uniqlo, Fuji Xerox, Levi's, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association etc.)
Our client is a large famous online food store with home delivery throughout the UAE. It offers more than 400 types of groceries, dairy, fish, meat products, confectionery, drinks, and more.
Business Challenge
The food supplier company noticed that the existing advertising campaigns drained their budget. The KPI was falling - sales through social pages and website didn't show much growth. They lacked valuable, aesthetic content that would increase brand awareness and enhance customer loyalty.
Solutions
Our entire team was involved with finding new creative ways to build upon and push the food supplier to the next level. Our approach consisted of the following initiatives:
Analyzed the existing social media pages
Created state-of-the-art social media posts on new well-researched topics
Launched a new a turnkey advertising account
Identified weaknesses and suggested page-by-page fixes
Defined communication channels with the audience
Agreed on a shared vision of the content plan, visuals, and brand’s voice
Suggested advertisements to promote a newly opened store
Offered a new content plan for the next month
Built a panoramic picture of the brand promotion
Presented logo, banner, and examples of posts for the upcoming week
Pushed in production all mentioned strategy elements
Regularly reported on the progress and milestones
Results
Our cooperation has lasted four years. During this time, we’ve renovated the social media strategy - its visual presentation, advertising concept while saving ⅓ of the budget. We’ve reached and engaged the target audience. Our client was happy to report the following improvements:
Improved advertising aesthetics
Grew engaging content asset
Increased clicks and transitions to the site
Ensured rapid development of the brand in social networks
Transformed ads that doubled average ad clicks
Increased sales with organic and paid content
Developed a strong, loyal community
The project is ongoing.
Running a successful restaurant requires not only delicious food and excellent service but also effective marketing strategies to attract and retain customers. Here in this document we will discuss the top five marketing ideas that can help drive traffic, enhance brand visibility, and boost revenue for your restaurant.
Building Your Base with Social Media | Columbus American Marketing Associatio...Christina Christian
On September 2, 2009 I delivered a presentation to the Columbus chapter of the American Marketing Association about how I\'ve been leveraging social networking at Mid-Ohio Foodbank to communicate brand awareness and promote its mission, as well as how I\'m using social media to connect with volunteers and (eventually) raise dollars.
1. Screen Door Restaurant
SUMMARY
INTERNAL COMMUNICATIONS
Formulated and distributed weekly company newsletter to more than 30
employees. Newsletter Highlights Include: Graph of Daily Guest Count,
Company Updates & Reminders, Employee Shoutouts & Spotlights,
Customer Weekly Average Reviews, Upcoming Events, Joke of the Week,
and Weekly Forecast.
PARTNERSHIPS & EVENTS
Orchestrated and Fostered partnership with local non-profit, Pet Helpers for
weekly “Yappy Hours” event attracting 147 James Island locals.
SOCIAL MEDIA CAMPAIGNS
Engineered and Executed various Social Media Marketing Campaigns
across multiple platforms — Twitter, Facebook and Instagram. Campaigns
include: “Spring at the Screen,” “Kids Eat Free,” “New Season, New
Menu,,” “We. Brunch.,” and more.
Six Unique Social Media Marketing Campaigns
Eight Different Event and Contest Promotions
Complete Website Redesign
michael.stettner@gmail.com | 214-718-8027 | http://www.michaelstettner.net
The following pages provide examples of the various campaigns and
techniques utilized, which resulted in an average increase of Daily Sales by
150 percent over the course of 2 ½ months.
2. Food & Beverage | 2016 | Charleston, SC
Spring at the Screen
66 Instagram Photos
1,806 Post Likes
215 Comments
74 Facebook Posts
17,651 People Reached
43,412 Impressions
March 1st - May 25th
6 Unique Campaigns
8 Events & Contests
Internal Marketing & Communications
3. Social Media & Digital Marketing Campaigns
YA P P Y
H O U R S
Reach — 13,028
Post Clicks — 255
SPRING AT THE SCREEN
Reach - 6,368
Engagement - 176
WEBSITE REDESIGN
Website Traffic - +1,401%
New Unique Visitors - 6,917
Foodie Photos: 143
New Guests — 2,138
NEW SEASON
NEW MENU
K I D S
E AT
F R E E
Post Clicks - 255
Sales Increase - 150%
Turnout — 147 Locals
Sales Increase — 238%
Guests — +223%
Engagement — 176