Strategic Content Marketing with the SCOMPLER softwareChristoph Trappe
Content marketing works when it's done well and in a strategic way. This PowerPoint reviews how that can be done with Scompler. Contact me at ctrappe@scribblelive.com for help and questions.
M&A for Management Consultants & Business AnalystsAsen Gyczew
What is the aim of this presentation?
Consulting firms are hired very often to help with Mergers & Acquisitions. Those projects are difficult as you have to deliver results fast and you have to deal with many stakeholders. You not only have to help select potential targets, model businesses in Excel, but also you will have to estimate the potential benefits of M&A, the value of the firm and forecast the development of the acquired firms. In this course I will teach how to perform fast and efficiently different types of analyses during M&A projects.
In the course you will learn the following things:
1. What kind of analyses you may have to do during M&A project
2. How to Select Potential Targets for M&A using Excel
3. How to create a financial model in Excel for M&A purposes
4. How to estimate the value of M&A target
5. How to estimate potential synergies coming from M&A process
6. How to conduct commercial due diligence
7. What kind of market research tools you can use during due diligence
For more check the following course http://bit.ly/MAMConsulting
Tags: financial analysis, M&A, investment analysis, NPV, financial indicators, controlling, valuation, acquisition, mergers Management Consulting projects, Consulting Project, McKinsey, OC&C, PwC, EY, Bain, BCG, performance improvement projects, Alvarez & Marsal
PTC Releases FlexPLM Design Module for Adobe Illustrator to Improve Design Ef...PTC
New Tools Help Retailers Focus on Design Innovation and Accelerate
Time-to-Market
NEEDHAM, Mass. – January 5, 2017 –– PTC (NASDAQ: PTC) today announced enhancements to its FlexPLM integration for Adobe Illustrator with its next generation FlexPLM® Design Module for Adobe® Illustrator, the first of a set of apps in the FlexPLM Digital Design Suite. The Design Suite enables designers to rapidly bring concepts to life by improving workflow and information accessibility.
How Mistral AI raised €105m with no pitch deck or productPitch Decks
Eyebrows were raised after Paris-based AI startup Mistral raised €105m with no product, a mere four weeks after launching. While some welcomed the raise as a milestone for European tech, others saw it as sign of AI hype reaching a feverish peak.
Their pitch memo focuses on two main selling points:1) that Europe has “yet to see the appearance of a serious contender” in building foundational models, and that Mistral will play a big role in this “major geopolitical issue”, and 2) embracing an open-source approach (unlike OpenAI's “black box” system) will make it easier for companies to build “better, faster” products. The company raised from notable investors including Lightspeed Ventures, French billionaire Xavier Niel and former Google CEO Eric Schmidt.
See more: bestpitchdeck.com/mistral
Modern Project Management - An introduction to AgileKemb GmbH
Basic introduction to Agile methodologies, why they are good, how they are implemented and how to keep the teams' output as efficient and effective as possible.
Original presentation at EBC Hochschule in Hamburg Germany by Dr. Konstantin Wemhöner
Strategic Content Marketing with the SCOMPLER softwareChristoph Trappe
Content marketing works when it's done well and in a strategic way. This PowerPoint reviews how that can be done with Scompler. Contact me at ctrappe@scribblelive.com for help and questions.
M&A for Management Consultants & Business AnalystsAsen Gyczew
What is the aim of this presentation?
Consulting firms are hired very often to help with Mergers & Acquisitions. Those projects are difficult as you have to deliver results fast and you have to deal with many stakeholders. You not only have to help select potential targets, model businesses in Excel, but also you will have to estimate the potential benefits of M&A, the value of the firm and forecast the development of the acquired firms. In this course I will teach how to perform fast and efficiently different types of analyses during M&A projects.
In the course you will learn the following things:
1. What kind of analyses you may have to do during M&A project
2. How to Select Potential Targets for M&A using Excel
3. How to create a financial model in Excel for M&A purposes
4. How to estimate the value of M&A target
5. How to estimate potential synergies coming from M&A process
6. How to conduct commercial due diligence
7. What kind of market research tools you can use during due diligence
For more check the following course http://bit.ly/MAMConsulting
Tags: financial analysis, M&A, investment analysis, NPV, financial indicators, controlling, valuation, acquisition, mergers Management Consulting projects, Consulting Project, McKinsey, OC&C, PwC, EY, Bain, BCG, performance improvement projects, Alvarez & Marsal
PTC Releases FlexPLM Design Module for Adobe Illustrator to Improve Design Ef...PTC
New Tools Help Retailers Focus on Design Innovation and Accelerate
Time-to-Market
NEEDHAM, Mass. – January 5, 2017 –– PTC (NASDAQ: PTC) today announced enhancements to its FlexPLM integration for Adobe Illustrator with its next generation FlexPLM® Design Module for Adobe® Illustrator, the first of a set of apps in the FlexPLM Digital Design Suite. The Design Suite enables designers to rapidly bring concepts to life by improving workflow and information accessibility.
How Mistral AI raised €105m with no pitch deck or productPitch Decks
Eyebrows were raised after Paris-based AI startup Mistral raised €105m with no product, a mere four weeks after launching. While some welcomed the raise as a milestone for European tech, others saw it as sign of AI hype reaching a feverish peak.
Their pitch memo focuses on two main selling points:1) that Europe has “yet to see the appearance of a serious contender” in building foundational models, and that Mistral will play a big role in this “major geopolitical issue”, and 2) embracing an open-source approach (unlike OpenAI's “black box” system) will make it easier for companies to build “better, faster” products. The company raised from notable investors including Lightspeed Ventures, French billionaire Xavier Niel and former Google CEO Eric Schmidt.
See more: bestpitchdeck.com/mistral
Modern Project Management - An introduction to AgileKemb GmbH
Basic introduction to Agile methodologies, why they are good, how they are implemented and how to keep the teams' output as efficient and effective as possible.
Original presentation at EBC Hochschule in Hamburg Germany by Dr. Konstantin Wemhöner
This presentation outlines the outcomes of 3D printing on entrepreneurship.
The evolution of 3D printers, The market opportunity, and the application in industry.
What is Agile and Scrum, their guiding principles and methods?ONE BCG
Agile vs. Scrum:- An ultimate guide on the difference between Agile and Scrum, their methodology and guiding principles. Agile represents a set of guiding principles that applies an iterative method for software development, while Scrum is a particular set of rules that are to be followed while practicing Agile software development.
AI-SDV 2020: Using Transformer technology to build an AI based personal News ...Dr. Haxel Consult
After having successfully implemented a proof of concept in late 2019, DS9 started with one of its customers to implement a pilot for a Deep Learning based personal News Rating system.
The system was initially trained to rate news matching a limited number of typical user profiles. Over time the system would evolve and learn more and more about personal preferences and build user-specific rating models.
This talk looks at the many challenges we overcame during implementation: collecting training data, integrating many diverse news sources, management of many user-specific models and automatic deployment to production.
Tradeline Space Strategies: Pop-ups, Prototypes, and Pilotsbrightspot
Change is hard. Innovation is risky. Space is costly and time-consuming to update or create. In the face of these challenges, institutions can keep planning large risky projects that take years to design and build and that might miss the mark. Or they can think about it differently and use more agile ways of making progress and learning along the way. In this interactive session, we will show how prototypes, pop-ups, and pilots can help you make progress and create truly innovative spaces that meet needs today, not years after you hear about them. Using case studies and activities, Elliot Felix covers how to structure a participatory process that enables organizational change, how to launch and operate experimental initiatives, and how to evaluate them to make the case for change and get skeptics on board.
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...G3 Communications
In this presentation, Michael Brenner offers an in-depth look at what it takes to create a successful content hub for your brand. Michael will also explain the relationship between getting found (SEO) getting shared (social) and getting leads (conversion), and show how effective content drives this relationship.
Bài viết đã xoá các thông tin liên quan tới trường và thông tin người làm, nên có thể một số trang sẽ bị định dạng lỗi
Microsoft assignment written by dichvuthuctap.com
Sentiment Analysis with KNIME Analytics PlatformKNIMESlides
“Great movie with a nice story!”
What do you think, did the person like the film or hate it?
Most of the time it’s easy for us to decide whether the message of a text is positive or negative. But what if you wanted to automate the process of understanding the sentiment? For example, if you have a lot of customers leaving comments, or people publishing movie reviews, you will want to discern the sentiment and find out who is posting positive or negative messages.
Sentiment analysis is an important piece of many data analytics use cases. Whether it processes customer feedback, movie reviews, or tweets, sentiment scores often contribute an important piece to describing the whole scenario.
These are just some examples of a long list of use cases for sentiment analysis, which includes social media analysis, 360 degree customer views, customer intelligence, competitive analysis and many more. To avoid doing this manually, we apply sentiment analysis and teach an algorithm to understand text and extract the sentiment using Natural Language Processing.
A copy of the webinar can be viewed at https://www.youtube.com/watch?v=By4IZeIzxIw
From #ConfabMN the content strategy conference, this presentation details the 8 simple steps to a content marketing program that will deliver business results, social media success and help your thought leaders grow their personal brands or achieve social selling objectives.
10 Tips Your Development Partner Wants You To KnowFrost Simula
Learn why constraints are relevant to content, design, and development. Find out how to streamline the design and development phases to reduce risk, stay on budget, and fix the project process.
[Nuxeo World 2013] CAPGEMINI NL AND NUXEO: ONE YEAR LATER, GREAT THINGS HAVE ...Nuxeo
Over the past year, Capgemini NL and Nuxeo have worked together on several interesting content management projects, and we’ll share our experience with you in this presentation. We’ll mainly talk about our projects with NFI (Netherlands Forensics) and MVB, a German business magazine for the publishing and bookselling industry.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
Open AI Chat GPT OpenAI LP and its parent company, the non-profit OpenAI Inc...skbkar98
OpenAI are to develop and promote
friendly AI in a way that benefits all of humanity.
They conduct research in a variety of areas related
to AI, including machine learning, computer vision,
natural language processing, and robotics. OpenAI's mission is to ensure that artificial general
intelligence (AGI) benefits all of humanity. The
company has a strong emphasis on transparency and
open research, and they release many of their research
papers and models under open-source licenses. OpenAI also offers a cloud-based platform for
developers and researchers to access and use their
AI models and tools. OpenAI's vision is to develop and promote friendly AI in a way that benefits all of humanity. The company
aims to create AI that can help humanity achieve its potential by making it more intelligent and capable and
by ensuring that it is aligned with human values and developed in a safe and responsible manner.ChatGPT is a large language model. It is based on the
transformer architecture and is trained on a dataset of
internet text to generate human-like responses to natural
language prompts. It is capable of performing a wide range
of language tasks such as question answering, text
completion, and language translation. The model's
performance can be fine-tuned for specific applications by
training it on a task-specific dataset
Die Content-Marke und das Content-Marken-Steuerrad ScribbleLive
Als "Marke" bezeichnet man die Summe aller Vorstellungen, die ein Unternehmensname oder beim Kunden hervorruft. Sie dient dazu die Waren oder Dienstleistungen eines Unternehmens von denjenigen anderer Unternehmen zu unterscheiden. Ich sage: Das gilt auch für "Content". Und so wie Produktmarken gemanaged werden, müssen auch Content Marken gemanaged werden.
This presentation outlines the outcomes of 3D printing on entrepreneurship.
The evolution of 3D printers, The market opportunity, and the application in industry.
What is Agile and Scrum, their guiding principles and methods?ONE BCG
Agile vs. Scrum:- An ultimate guide on the difference between Agile and Scrum, their methodology and guiding principles. Agile represents a set of guiding principles that applies an iterative method for software development, while Scrum is a particular set of rules that are to be followed while practicing Agile software development.
AI-SDV 2020: Using Transformer technology to build an AI based personal News ...Dr. Haxel Consult
After having successfully implemented a proof of concept in late 2019, DS9 started with one of its customers to implement a pilot for a Deep Learning based personal News Rating system.
The system was initially trained to rate news matching a limited number of typical user profiles. Over time the system would evolve and learn more and more about personal preferences and build user-specific rating models.
This talk looks at the many challenges we overcame during implementation: collecting training data, integrating many diverse news sources, management of many user-specific models and automatic deployment to production.
Tradeline Space Strategies: Pop-ups, Prototypes, and Pilotsbrightspot
Change is hard. Innovation is risky. Space is costly and time-consuming to update or create. In the face of these challenges, institutions can keep planning large risky projects that take years to design and build and that might miss the mark. Or they can think about it differently and use more agile ways of making progress and learning along the way. In this interactive session, we will show how prototypes, pop-ups, and pilots can help you make progress and create truly innovative spaces that meet needs today, not years after you hear about them. Using case studies and activities, Elliot Felix covers how to structure a participatory process that enables organizational change, how to launch and operate experimental initiatives, and how to evaluate them to make the case for change and get skeptics on board.
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...G3 Communications
In this presentation, Michael Brenner offers an in-depth look at what it takes to create a successful content hub for your brand. Michael will also explain the relationship between getting found (SEO) getting shared (social) and getting leads (conversion), and show how effective content drives this relationship.
Bài viết đã xoá các thông tin liên quan tới trường và thông tin người làm, nên có thể một số trang sẽ bị định dạng lỗi
Microsoft assignment written by dichvuthuctap.com
Sentiment Analysis with KNIME Analytics PlatformKNIMESlides
“Great movie with a nice story!”
What do you think, did the person like the film or hate it?
Most of the time it’s easy for us to decide whether the message of a text is positive or negative. But what if you wanted to automate the process of understanding the sentiment? For example, if you have a lot of customers leaving comments, or people publishing movie reviews, you will want to discern the sentiment and find out who is posting positive or negative messages.
Sentiment analysis is an important piece of many data analytics use cases. Whether it processes customer feedback, movie reviews, or tweets, sentiment scores often contribute an important piece to describing the whole scenario.
These are just some examples of a long list of use cases for sentiment analysis, which includes social media analysis, 360 degree customer views, customer intelligence, competitive analysis and many more. To avoid doing this manually, we apply sentiment analysis and teach an algorithm to understand text and extract the sentiment using Natural Language Processing.
A copy of the webinar can be viewed at https://www.youtube.com/watch?v=By4IZeIzxIw
From #ConfabMN the content strategy conference, this presentation details the 8 simple steps to a content marketing program that will deliver business results, social media success and help your thought leaders grow their personal brands or achieve social selling objectives.
10 Tips Your Development Partner Wants You To KnowFrost Simula
Learn why constraints are relevant to content, design, and development. Find out how to streamline the design and development phases to reduce risk, stay on budget, and fix the project process.
[Nuxeo World 2013] CAPGEMINI NL AND NUXEO: ONE YEAR LATER, GREAT THINGS HAVE ...Nuxeo
Over the past year, Capgemini NL and Nuxeo have worked together on several interesting content management projects, and we’ll share our experience with you in this presentation. We’ll mainly talk about our projects with NFI (Netherlands Forensics) and MVB, a German business magazine for the publishing and bookselling industry.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
Open AI Chat GPT OpenAI LP and its parent company, the non-profit OpenAI Inc...skbkar98
OpenAI are to develop and promote
friendly AI in a way that benefits all of humanity.
They conduct research in a variety of areas related
to AI, including machine learning, computer vision,
natural language processing, and robotics. OpenAI's mission is to ensure that artificial general
intelligence (AGI) benefits all of humanity. The
company has a strong emphasis on transparency and
open research, and they release many of their research
papers and models under open-source licenses. OpenAI also offers a cloud-based platform for
developers and researchers to access and use their
AI models and tools. OpenAI's vision is to develop and promote friendly AI in a way that benefits all of humanity. The company
aims to create AI that can help humanity achieve its potential by making it more intelligent and capable and
by ensuring that it is aligned with human values and developed in a safe and responsible manner.ChatGPT is a large language model. It is based on the
transformer architecture and is trained on a dataset of
internet text to generate human-like responses to natural
language prompts. It is capable of performing a wide range
of language tasks such as question answering, text
completion, and language translation. The model's
performance can be fine-tuned for specific applications by
training it on a task-specific dataset
Die Content-Marke und das Content-Marken-Steuerrad ScribbleLive
Als "Marke" bezeichnet man die Summe aller Vorstellungen, die ein Unternehmensname oder beim Kunden hervorruft. Sie dient dazu die Waren oder Dienstleistungen eines Unternehmens von denjenigen anderer Unternehmen zu unterscheiden. Ich sage: Das gilt auch für "Content". Und so wie Produktmarken gemanaged werden, müssen auch Content Marken gemanaged werden.
Welche Funktionen und Features einer Content Operations Plattform sind relevant für Sie? Dieser Fragebogen kann Ihnen bei der Auswahl helfen.
Die Original-Datei zum Ausfüllen kann unter http://bit.ly/COP-Analyse heruntergeladen werden.
Menschen entscheiden nach dem Bauch - selbst dann, wenn sie scheinbar rational handeln. In dieser Präsentation erkläre ich genau warum das so ist, und wie man "mit dem Bauch spricht". Und das kann man dann gezielt in seiner Content-Planung einsetzen.
Quo Vadis, Content Marketing? Von der Marketing Technik zur Management DisziplinScribbleLive
Die Folien zu meinem Vortrag von der Content World in Hamburg am 23. Oktober 2017. Die These: "Content Marketing" verwandelt sich zunehmen von der sporadisch eingesetzten Marketing Technik zu einer Management Disziplin, die über alle Abteilungen und Disziplinen hinweg Auswirkungen hat.
So etwas wie "Content Marketing" gibt es nicht. Jedenfalls kein einheitliches Konzept davon. "Irgendwas mit Nutzen" - aber das wäre es auch schon. Jedes Team in einem Unternehmen hat seine eigene Vorstellung, seine eigenen Ziele und seine eigenen KPIs. Wie soll man hier einheitlich die Touch Points bedienen? Sind "Customer Journey" oder "Personas" nicht völlig zahnlose Tiger, wenn jeder im Unternehmen sein eigenes Süppchen kocht.
Die "Content Maturity Matrix" zeigt den Weg zur "Content Company": Sie zeigt, wo ein Unternehmen heute steht und was die nächsten Schritte sein könnten.
Das Content Marketing Missverständnis...ScribbleLive
... oder warum Content Marketing viel mehr ist als nur ein Instrument für SEO. Die Folien meines Vortrags auf der SEOkomm am 18. November in Salzburg. Einiges ist aus anderen Vorträgen schon bekannt, aber manches auch neu, z.B. die "Content Maturity Matrix".
Strategisches Content Marketing und Content OperationsScribbleLive
Die Folien meines Vortrages auf der Social Media Conference am 26. September in Hamburg. Hier erläutere ich den Unterschied zwischen taktischem und strategischem Content Marketing und zeige, wie man Scompler sinnvoll einsetzen kann.
Die Präsentationsfolien meines Vortrags auf dem Online Marketing Forum am 20. Juni in Hamburg. Es geht mal wieder um mein Lieblinksthema "Strategisches Content Marketing".
Think "better" - not "more": Strategisches Content Marketing mit dem SCOM Fra...ScribbleLive
Meine Präsentation des Vortrags auf den Content Marketing Masters in Berlin am 02. Juni 2016 - über Content Strategie, Content Marketing Strategie und Content Operations.
Think better, not more. Strategisches Content Marketing mit dem SCOM Framework.ScribbleLive
Ausführliches E-Book über die Bedeutung von "Strategischem Content Marketing" in Abgrenzung zu Content Marketing als Marketing Technik bei Inbound Marketing, SEO oder Social Media. Mit ausführlicher Beschreibung des Content-Radars, des FISH-Modells und der Persona Erstellung nach "Think Limbic"
Strategisches Content Marketing: Das SCOM FrameworkScribbleLive
Ein Framework zur Entwicklung einer Content Marketing Strategie. SCOM steht für "Strategisches Content Marketing". Passend dazu gibt es mit Scompler (www.scompler.com) ein entsprechendes Tool zur Umsetzung.
ZUM DOWNLOAD:
Anbei die erste Version eine "Broschüre" für Scompler. Ich war oft gefragt worden, ob wir nicht etwas zum Downloaden hätten. Hier sind jetzt alle wichtigen Funktionen von Scompler beschrieben und illustriert. Ich freue mich über Feedback, wie wir die noch nützlicher und besser machen können. (Langversion)
Zur Kurzversion geht es hier: http://bit.ly/1TU7bUK
Hier ein aktuelles Update meines Standardvortrags zum Thema "Strategisches Content Marketing". Alle Menschen sind immer völlig ungläubig wenn sie sehen, dass die Präsentation 133 Folien hat. Aber ich kann versichern: wenn ich nicht zwischendurch zu viel aus dem Nähkästchen plaudere, dann ist der Vortag nach spätestens 45 Minuten durch - und wann immer ich ihn halte, sagen die Leute, dass es sehr kurzweilig war!
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
Scompler Content Marketing Platform
1. Copyright Scompler GmbH (all rights reserved) 1
On the way to the Content Company
From a marketing technique to a management discipline
Mirko Lange, Scompler/ScribbleLive
5. This is what we are here for
SCOM = Strategic Content Marketing
6. Copyright Scompler GmbH (all rights reserved) 6
How it all started
Created form a consulting business, based on a big
project with “Deutsche Bahn” in 2013
Triggered by the finding that Excel “can’t do that”,
and other software isn’t good enough
Driven by the will to help companies creating
better content instead of just more
Committed enabling companies to not only develop
effective strategies but also to operationalize them
in their daily work!
8. Powered by ScribbleLive from Toronto, Canada, since 2016
Copyright Scompler GmbH (all rights reserved) 8
#6
More than 150 employees, 30m + Dollar revenue
Office in Toronto, New York, San Francisco,
London, Berlin, Munich and Dubai
Strong presence in Europe with “ScribbleLive
Engage”, a live blogging platform mainly for media
Solidly funded by a group of strong investors
Strong product portfolio along the content value
chain
Toronto Office
10. Visually: Content creation with 1,500+ Content Experts plus great technology
Copyright Scompler GmbH (all rights reserved) 10
Video Infographic Microsite Presentation Social Content Writing Photography
11. Engage: Interactive Content Experiences across every digital device
Copyright Scompler GmbH (all rights reserved) 11
UGC and Social Live Blogs, Q&A,
Commenting
Polls and Quizzes
12. Search: Create better, more effective content with our SEO Platform.
Copyright Scompler GmbH (all rights reserved) 12
13. Current customers in Germany (consulting and software)
Copyright Scompler GmbH (all rights reserved) 13
Munich Office
14. Worldwide 1000+ Enterprise ScribbleLive Customers Across Multiple Verticals
Copyright Scompler GmbH (all rights reserved) 14
15. The main idea of SCOMpler: A clear process with strategy at the centre
Copyright Scompler GmbH (all rights reserved) 15
Topic
plan
Story-
boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
incl. Personas, Customer
Journey and „Core Story“
16. And all of this has a clear purpose
Copyright Scompler GmbH (all rights reserved) 16
Topic
plan
Story-
boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
incl. Personas, Customer
Journey and „Core Story“
Ideation & Topic Management
Ensures that all relevant topics and
issues will be considered – and
ONLY relevant topics and issues.
Storyboarding:
Ensures connected content
experiences relevant to the needs
of the different stakeholders.
Content Planning:
Ensures that all content will be
produced with the right purpose by
the right people at the right time
and creates perfect briefings.
Content Analytics & Reports
Ensures that you can learn from the
performance of your content and
amend your strategy.
Content storage & distribution
Ensures that content will be used
and repurposed and that it can be
distributed easily.
Content production workflow
Ensures that content will be
produced according to your
defined guidelines.
20. But let’s start from the beginning: How to create a content strategy in Scompler?
Copyright Scompler GmbH (all rights reserved) 20
Topic
Plan
Story
Boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
21. Copyright Scompler GmbH (all rights reserved) 21
In Scompler, you can model each one of your personas
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This includes several attributes which you can apply to your persona
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You can also select a wide range of attributes for content marketing
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You can add all your attributes individually…
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You can also add descriptions and assign each attribute to one or more personas
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The content strategy is available to view as a whole document for everybody
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And for security reasons, users, teams and roles can be defined easily
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And we can define different rights for the users (strategy for admins only)
29. Step 2: How do we create our topic plan
Copyright Scompler GmbH (all rights reserved) 29
Topic
Plan
Story
Boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
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So you can post each article automatically, also at a pre-defined time
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Step 7: Content Analytics and Reports
Themen
Plan
Content
Performance
Content
Reports
2. Ideation
and topic
Management
5. Content
production
workflow
7. Content
analytics
1. Content
Strategy
(incl. Personas, Customer
Journey and
„Core Story“)
Story
Boards
3. Story-
boarding
EditorialPlan
+ Briefing
4. Content
planning
6. Content
distribution
Content
storage
81. Copyright Scompler GmbH (all rights reserved) 81
We aggregate the available performance data for every piece of content
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There is also analytics integrated in the editorial plan
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And we provide reporting about all manner of content
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And then you can amend your strategy and start all over again!
Topic
plan
Story-
boards
EditorialPlan
+ Briefing
Content
storage
Content
Performance
Content
Reports
3. Story-
boarding
2. Ideation
and topic
Management
4. Content
planning
5. Content
production
workflow
6. Content
distribution
7. Content
analytics
1. Content
Strategy
incl. Personas, Customer
Journey and „Core Story“
85. Copyright Scompler GmbH (all rights reserved) 85
Wrap up
Ensure your team is
delivering on the right
objectives
Stop wasting budget
and resources on
ineffective content
Know your
strategy is properly
implemented
The platform is
available both, in
German and English
86. Copyright Scompler GmbH (all rights reserved) 86
Thank you very much
Mirko Lange
Founder and managing director Scompler
VP strategic consulting ScribbleLive Inc.
+49 (177) 27 40 778
mirko@scribblelive.com
http://www.scompler.com