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Sci wealth information investor emotion cycle
1. The Roller Coaster of Investor Emotions
EXCITEMENT
THRILL
EUPHORIA
ANXIETY
DENIAL
FEAR
“I think
Investments
are Great”
“Small setback
I’m a long
term investor”
Point of maximum
financial opportunity
OPTIMISM
FEAR
DEPRESSION
PANIC
CAPITULATION
DESPONDENCY
DESPERATION
RELIEF
OPTIMISM
“Maybe
investments
aren't for me”
Point of maximum
financial risk
“I’m going to
sell”