The music video for Britney Spears' song "Work Bitch" was directed by Ben Mor and produced by Coleen Haynes. It utilizes a strong EDM beat and complex choreography to convey the message that success requires hard work. The video features Britney in various glamorous costumes and settings while dancing energetically. It also promoted her upcoming album, perfume line, and Las Vegas residency. The video differentiated itself by focusing more on its empowering work ethic theme rather than Britney's typical sexy image.