This document discusses an interaction at a record store called Joint Custody in Washington D.C. The store clerk, Kenny, provides information about how the store works with local artists and venues. The store accepts consignment of projects and merchandise from local acts and fliers and posters from venues to promote them. Kenny clarifies that they do not host events at the store, but instead promote other local events through the materials provided. The document then discusses ideas for using the store to promote a hypothetical indie artist's release through consignment of their album, posters, stickers, and merchandise designed in a 1990s style.

1. Joint Custody (Washington, D.C.)
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Khari Wright

2. According to McDonald , “…EP stands for "extended play
record" or simply "extended play." An EP is a compilation
of songs often created for promotional use and covers the
middle ground between a single and a full-length album.
EPs are usually four to six songs in length and are
generally made using original tracks that the artist hasn't
released.” (McDonald, 2019)
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3. W
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According to CD Unity, “LP is an abbreviation for ‘long-playing
record’. The term, LP (long play), used to refer to a 33 1/3 rpm
microgroove vinyl record. These records act as a storage
medium for analogue sound. The sounds stored on this record
are the songs you listen to and, therefore, make up the LP.
However, with technological advancements, music moved from
analogue toward more digital formats.” (CD Unity, 2022)

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Kenny (Clerk)
• We o
ff
er consignment to local acts
• We do not have reps from labels physically come any more. We communicate
by email
• Local acts come drop o
ff
projects and vintage merch, venues come by and
leave posters and
fl
yers

5. E
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Kenny (Clerk)
We do not have events at
our store. We just promote
whatever local acts and
venues give us as a show
of support.

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8. PROMOS
Merch for Band
• Named after the business as a
form of promotion

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I would use this store to promote an indie artists release. I would
consign their album and use cut-outs to have setup around the store. I
would also give them around 500 posters to hand out to customers after
each purchase. I would leave stickers as well as a SWAG item. This
record store sells vintage clothing, I would make a 90’s inspired merch
drop to sell in the store.

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Jointcustodydc. (n.d.). Clothing. jointcustodydc. Retrieved October 6, 2022, from https://jointcustodydc.com/
collections/clothing
McDonald, H. (2019, June 10). Why an EP should be a part of Your Music Promotional Tool Kit? LiveAbout.
Retrieved October 6, 2022, from https://www.liveabout.com/music-marketing-what-is-an-ep-2460346
Unity, C. D. (2022, July 29). What is a LP. what does it mean in music. CD Unity. Retrieved October 6, 2022,
from https://www.cdunity.com/what-is-a-lp-and-what-does-it-mean-in-music/