The document discusses the challenges faced by operators in deploying small cells, highlighting issues like technological complexity, inadequate planning tools, and the high volume of tasks. Amdocs proposes a catalog-driven approach that automates planning and project management, reducing costs and deployment times by up to 25%. The solution aims to enable operators to efficiently manage large-scale small cell deployments, addressing the need for agile and integrated workflows.

1. Scaling Small Cell
Deployment
- Why current tools are
inadequate
Phil Bull
Solutions Marketing Manager
Amdocs OSS Division
May 20th 2014

2. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs2
Agenda
● Small cells market
● Deployment challenges
● Backhaul complexity
● Limitations of today’s planning tools and processes
● Amdocs Small Cell Solution
● Catalog driven ‘factory’ approach
● Benefits of Dynamic Plan Management
● Summary
● Q&A

3. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs3
What are small cells?
Small Cell = Low power wireless access point
● Operating in licensed spectrum
● Using mobile technology
● Generating coverage and capacity
● Using internet grade backhaul
● Small footprint
● Cost effective
● Fully managed by licenced operators
● Self-organising and self managing
(Images courtesy of Alcatel
Lucent)

4. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs4
Public Access Small Cells Market
● Despite high expectations, small cell market is only just
emerging in many countries
● 60+ trials completed to date and growth is on the way
● Small Cells – little alternative!!
In 2018, Urban Small
Cells will account for
$8.5 billion, or more
than 80% of the total
Small Cell market
Source: Small Cell Forum
Challenges and delays due to technology (chipsets),
lack of suitable tools and processes
Most operators here

5. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs5
Small Cell Deployment - The challenges
● Operators can’t keep up with the
rapid introduction of new technology
while continuously expanding
network capacity
● High complexity and sheer volume
of tasks mean operators cannot
meet their time, cost, and quality
targets
● Some operators are planning to
deploy 1,000s of small cells per
month!
● They need to manage 100s of
related projects simultaneously
using low-cost, low-skilled human
resources to install the equipment
High Cost
Volume
Lack of
Automation
Complexity

6. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs6
Backhaul Complexity - Examples
SC Controller
New 3G, 4G LTE + WiFi
CoreNetwork
Aggregation&Access
Wireless Hub
(P2MP)
SC Controller
Satellite
Rural Small Cell
Fibre
3rd Party
Leased Line
PoP
LoS
PoP
Fibre Fibre Fibre
Outdoor/Indoor
Small Cells
Wireless
P2P
Urban Small Cells

7. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs7
Managing the End-to-End Process
Finance Planning Design Construction
Create
Project
Validate
Backhaul Solution
Initial
Solution
Approval
Conduct
Kick-Off
Create
Location
Site
Walk
Network
Design
Project
approvals
Establish Initial
Backhaul Options
Install
Equipment
Provision
Inventory
Telco
Ready
Order
Transport
Project
Close Out
Validate
Address
Project /
Task Management
Sites & Estates Partner Management
Initiation Planning Design Construction Optimization

8. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs8
The traditional approach to managing workflow
Life starts simply…
BUT! Over time, typically many
more ….
• Duplicate processes to handle
the variations required e.g.
• Access options
• Aggregation options
• Venue specific options
• Etc …
Impact examples (subset):
• Evolution painfully slow
• Many workarounds
• Many manual steps
• Undocumented processes
• Swivel chair processes
• Highly skilled tasks
• Etc …
After a period of time…

9. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs9
Limitations of Today’s Planning
Tools and Processes
Lack of end-end orchestration across
multiple systems and organizational groups
Inability to scale effectively across tens
of thousands small cells
Lack of agility to handle in-flight
project changes
Lack of centralised information for network
resources – (single source of truth)
Lack of integrated technical design

10. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs10
Business Impact
Business
Impact
Higher
Project Costs
Project
Delays
Impaired
Quality
More Site Visits
(Truck Rolls)
Lost
Accountability
Need for
Higher Skills
Can’t Meet Small
Cell Numbers!!

11. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs11
Amdocs Small Cell Solution
Provides a complete end-end
catalog driven planning,
design, and rollout solution
for Next Generation Networks
“An automated planning
and project management
solution that reduces
costs and speeds up
planning and deployment
of mobile and fixed
networks.”
Network design time
over 30% reduction
in network design time
Rapid deployment
e.g., roll out 1000s of
small cell sites per month
Reduce deployment cost
up to 25% reduction
in network rollout cost
Multi-technology
Support all network
technologies—from any vendor

12. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs12
Initiation Construction OptimizationDesignPlanning
Validate
Backhaul Solution
Initial
Solution
Approval
Conduct
Kick-Off
Create Location
Site Walk
Network
Design
Project
approvals
Establish Initial
Backhaul Options
Install
Equipment
Provision
Inventory
Telco
Ready
Order
Transport
Create
Project
Project
Close Out
Validate
Address
Automating the Rollout Process
Smart Cell
Placement
• Catalog driven
process automation
• Guided user tasks
• Network and human
resource management
• Automated resource
levelling
• 3rd Party Partner Mgt.
• BPM Based
Where to locate
small cells?
Dynamic process
and project
management
Plan and Design
• Coverage notspots
• Capacity hotspots
• High-value users
• VIPs
• Churn propensity
• Business
Intelligence
Analytics
• Guided Tasks
• One trip install
• Centralised information
• Configure and turn-up from
mobile device
• Bar code/RFID
tagging
Installation
Guided Field-Force
Tasks
Import
cell
locations
Assign
field user
tasks

13. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs13
Related Components
A catalog driven ‘factory’ approach
Catalog - Driven Rollout Factory “Design once, deploy many times”
Information Security Level 2 – Sensitive
© 2012 – Proprietary and Confidential Information of Amdocs
Decomposi)on
and
Plan
Genera)on
Network
Design
Blocks
Project
Flow
Blocks
Re-­‐usable
Network
Design
Automa)c
End-­‐End
Plan
Genera)on
Network and
Project Profile
Requirements
Modular,
reusable,
Building
Blocks
‘The Factory’

14. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs14
Benefits of Dynamic Plan Management
Rapid plan generation
for each small cell
• Project plan and
network design
automatically built
from requirements
• Highly repeatable
Easier to maintain
• Plan templates for
each small cell type
stored in catalog
• BPEL ‘building
blocks’ easy to
create
More flexible –
‘on-demand’
• In-flight project
changes
• Workarounds and
plan updates without
disrupting project

15. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs15
Speeds time
to market for
Small Cells
Reaping the Rewards of end-end Process
Automation
Reduces
rollout cost
through
increased
efficiency
Enables large
scale projects
(1000s small
cells per
month)
Limits
project risk
and human
error

16. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs16
Summary
Operator
challenges
in rolling out
small cells
• Complexity,
Volume, Lack
of Automation
and Cost
Current
planning
tools and
processes are
inadequate
• Don’t scale
• Inflexible
• Can’t support
complex
networks and
projects
Need for
‘agile’ end-
end process
automation
across
multiple
systems and
groups
Amdocs’
catalog driven
approach to
process
management
– resolves
technical
complexity
and
scalability
Cuts time
and cost for
small cell
deployment
by up to 25%
Increases
project
efficiency

17. Information Security Level 1 – Confidential
© 2014 – Proprietary and Confidential Information of Amdocs17
Who to contact?
● Phil Bull, Solutions Marketing Manager
● philip.bull@amdocs.com
● Visit our Small Cell Solutions page
www.amdocs.com/Products/OSS/Pages/small-cell-
solution.aspx