2. What type of Campaign is this?
This a pressure group campaign, however it has a
political campaign issue. As it’s about a British
Army. This campaign is informing British citizens
about what the Government is doing to do
Ghurkhas Campaign.
3. What is the message?
The message is that someone is urging the
public to support Ghurkhas, as they fight for
us and its not fair for their army to get cut
down. The message is also to allow the
public to give their strong comments about
the government to the government.
4. When was it launched and why?
This campaign was launched in January
2012, the reason behind launching the
website in 2012, is so the Army will help to
defend the UK so that England are best
prepared to meet the challenges of the 21st
century.
JANUARY
2012
5. What campaign techniques have been
used?
The techniques used in this Campaign is that they
want to get peoples attention by having an
interesting story that has many evidence, and in this
situation the Campaign wants to stop the
government from cutting the army’s money. So the
techniques used are protests as they are against the
governments law. Also websites and videos were
shown.
6. Analyse the website
What is included? Images!
The Images highlight that the Campaign is got to be involved with the Army, as
there are soldiers on the website.
I think the reason why the Campaign included these images is to highlight the
fact that soldiers work really hard, as you can see in the images the soldiers are
straining their voce shouting loud and Marching without moaning about it with
a straight face.
The images also include people waving the English flag, which shows the
Campaigns pride for England.
7. Analyse the website
What is included? Info!
There are seven main points in the
website. To show the fact that the
Campaign want’s the seven points to be
noticed, they have highlighted the points
in red, so they stand out as they are
important to know.
The website has the strong word ‘Help’ to
inform the viewers that their Campaign is
very important and that it means allot to
the Campaign.
The information is also effective as facts
and statistics are included so the truth
and that’s what viewers look for honesty.
8. Analyse the website
What is included? Sign up!
This image shows that the
Campaign wants people
to join their petition and
to show that the
Campaign is serious about
the petition they actually
want the persons address
and email.
9. Who is the target audience?
There is one main target audience for this
Campaign and the target audience is people who
show respect to soldiers and mainly adults are the
target audience who do that and part of the
campaign. The reason why Adults are chosen to
be the target audience is because the government
only would listen to mature Adults not teenagers
or children.
10. Measuring Success
Measuring Success was shown by making
people sign up to the Campaign. And
encouraging them to stand up for the sad
soldiers, as the government has done
enough damage to them and as its not fair
what they are going through.
