Saregama launched their "ICONS NXT" program with UTV Bindass at a live concert in New Delhi, featuring performances from new musical talent like Samar & Sanam, Phoenyx, Nasha, Paapi 4 and The Dhol Factory. The concert was streamed live on digital platforms worldwide and will be showcased on UTV Bindass to promote these new artists. Saregama and UTV Bindass aim to revive mainstream popular music in India by identifying and launching new talented musicians.