São Paulo is a dynamic city full of energy, where business, culture, and something magical happen almost every day. The streets are full of music, dancing, colors, and people celebrating life together.

1. São Paulo: Where Brazil’s
Best-Kept Secrets Come
to Life
​
​ Source: www.isscr.org
Did you know that São Paulo is the biggest city in Brazil? Here’s something even
cooler: it also has the most helicopters per person on the planet! São Paulo is
considered the champion of the helicopter fleet in the world, and it is also known

2. as Alpha Global City. It’s a city full of big numbers, busy streets, and endless
surprises—where business, culture, and creativity all come together.
This city is situated on the southeastern side of Brazil. The ABC region—made up
of Santo André, São Bernardo do Campo, and São Caetano do Sul is the heart of
Brazil’s Economic Capital industry. It’s best known for making cars, buses, and
farming machines. São Paulo is a dynamic city full of energy, where business,
culture, and something magical happen almost every day. The streets are full of
music, dancing, colors, and people celebrating life together.
How Fast Is São Paulo Growing? A Look at Its Rising Population:
Currently, in 2025, almost 23 million people live in the city! Even though fewer
new people are arriving each year compared to before, the financial capital of
Brazil is still growing. That’s because many people come here for work, to enjoy
different cultures, and to be part of big city life.
From 2022 to 2025, more and more people moved to or were born in São Paulo.
The number of people grew from about 22.4 million to almost 23 million. Each
year, the city got a little bigger, but the speed of the growth slowed down just a
tiny bit each time.
Rooted in Coffee: The Growth of São Paulo since 1554

3. en.wikipedia.org
Back on January 25th, 1554, the city of São Paulo was founded by two Jesuit
priests named Manuel da Nóbrega and José de Anchieta. They named the city
after Saint Paul, a famous figure from the Bible.
In the 1800s, this city stopped growing mostly sugar and started growing a lot of
coffee, becoming one of the top places in the world for coffee. This is one of the
four biggest coffee-growing states in Brazil. Together, these states grow 90% of all
the coffee in the country.
Brazil grows two main types of coffee: Arabica and Robusta. The global city plays
a vital role in producing coffee in Brazil. It’s one of the top states where Arabica
coffee is produced, which people use in fancy shops.
●​ Arabica coffee is smoother and used in most specialty coffees.
●​ Robusta coffee is stronger and often used in instant coffee.

4. São Paulo’s coffee production has changed over the years (data from the USDA’s
São Paulo office):
Year Total Production Arabica Coffee Robusta Coffee
2023/24 66.4 million bags 44.7 million bags 21.7 million bags
2024/25 69.9 million bags 48.2 million bags 21.7 million bags
2025/26 65 million bags
(estimated)
Brazil’s Powerhouse: How São Paulo Drives Growth
São Paulo generates 32% of Brazil’s total GDP. This city is the best one to do
business in Latin America. This megacity generates 32% of Brazil’s total GDP.
The global city has three big job areas where people from worldwide work and
earn money: which includes Manufacturing, Finance, and Technology.
●​ Finance (Money & Banking): The city is home to B3 (Brasil, Bolsa,
Balcão), Latin America’s largest stock exchange, and one of the biggest
in the world. It handles the buying and selling of stocks, bonds, futures,

5. derivatives, and provides critical services like clearing and settlement.
Many major banks and companies have their main offices there. This
city has major Banks’ Headquarters like Itaú Unibanco, Banco Bradesco,
Santander Brasil, etc.
●​ Manufacturing (Making Things): This megacity has many factories that
make things like cars, machines, and electronics. The ABC Region
(Santo André, São Bernardo do Campo, and São Caetano do Sul) is
famous for car factories. Over 40% of Brazil’s car factories are located in
São Paulo state, making it the heart of Brazil’s automobile industry,
where big companies like Ford, GM, Honda, Toyota, Mercedes-Benz,
Volkswagen, Hyundai, Scania, and Caoa are based and build cars here.
●​ Technology Hub of Brazil: This city has lots of innovation hubs like
Cubo Itaú and Google Campus. There are approximately 340,000 tech
companies as of 2025, tech companies here, including 13 unicorns—that
means each is worth over $1 billion. Google Campus is a big building
where startup teams can work, learn, and meet mentors. Cubo Itaú is
another center where people from banks, universities, and startups meet
to create new ideas.
São Paulo’s Soul: A City of Rhythm, Art, and Amazing Food
São Paulo is a colorful mix of cultures from all around the world, like Europe,
Africa, Asia, and Indigenous Brazil, all living and creating together.
●​ Music & Festivals: You can hear samba, hip‑hop, kizomba, and more in
places like Casa de Francisca. Every weekend, people meet to dance and
celebrate in the streets. Festivals like Virada and Fashion Week. Samba,
A classic Brazilian rhythm full of drums and dancing.

6. diymag.com
●​ Art & Museums: São Paulo is known for modern art, which is bold,
abstract, and creative. The city has amazing museums like MASP and
fun public art all over—big colorful murals, galleries, and performances
in parks.
●​ Food & International Flavors: You’ll find Italian pizza, Japanese ramen
in Liberdade, African dishes, and tasty Brazilian treats like feijoada and
pastel, thanks to different immigrant communities. Liberdade, known
for its large Japanese population, is a hub for authentic Japanese
cuisine, including ramen.
●​ Busy City Life: São Paulo is always moving busy streets, tall skyscrapers,
and lots of traffic. While cultural life is fun and exciting, the city also
faces problems like too many cars, crowded places, and a big gap
between the rich and the poor.
What Might Surprise You About This Megacity?

7. www.tripadvisor.in
When people think of Brazil, they often picture beaches and samba—but São
Paulo is full of surprises that might surprise you about this incredible city. Check
out some fun and fascinating facts below!
1. São Paulo Eats More Pizza Than Rome!-
Every day, people in São Paulo consume approximately 870,000 pizzas,
surpassing the number in Rome, one of the world’s pizza capitals. Pizza here is so
loved that Brazil celebrates “Pizza Day” every 10th July!
2. A Hidden City Underground-
This might surprise you: under the streets of the city, there are about 280 hidden
rivers! Long ago, these rivers were out in the open, but as the city grew, they were

8. covered with roads and buildings. Today, they flow underground like secret water
tunnels.
3. A World City (Even Without Being Capital)-
São Paulo is not the capital of Brazil (that’s Brasília), but it’s still one of the most
important cities in the world. Why? Because it’s a center for money, business,
culture, and ideas. That’s why people call it a “global city.”
4. No Beaches, But Lots of Brainpower-
This global city from Brazil isn’t famous for beaches like Rio de Janeiro. But it’s
known for offices, tall buildings, art, music, and amazing food.
It’s where people work hard, create new things, and show off their culture every
day!
Conclusion
São Paulo isn’t just another big city; it’s a place full of energy, surprises, and
stories. It may not have beaches like Rio, but it has something even more
powerful: brains, business, and bold ideas.
Economically, it’s the engine that keeps Brazil running. With strong industries in
finance, technology, car manufacturing, and more, it proves how important cities
can shape not just a country, but the entire region of Latin America. It’s no
wonder people call it a “global city”.
But what makes São Paulo truly special is its mix of cultures and people. From
Japanese-Brazilian communities to African, Italian, Portuguese, and Indigenous
roots, the city is like a living rainbow of traditions, languages, and flavors.

9. So next time someone talks about Brazil, remember: it’s not all about beaches.
São Paulo is the brain and the heartbeat—busy, bold, and beautifully complex.
Trupti Munde
Trupti Munde is a Senior Content Writer at The Enterprise World, with expertise in creating
diverse content including blogs, social media posts, book reviews, and video scripts. She
stays current with digital marketing trends to ensure impactful and relevant writing. Trupti is
passionate about tourism and global storytelling, often exploring the cultural and economic
significance of destinations in her travel articles. She also enjoys writing about brands, case
studies, and business success stories, backed by thorough research and a sharp analytical
lens. Her work blends creativity with clarity, making complex ideas accessible and
engaging.
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