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INNOVATION
SHOWCASE
Leading the field in Christmas technology
Santa Global reveals all
★

In an unprecedented move, we’re lifting the
curtain on how we use the latest innovations to
enhance our Christmas service delivery.

★

Having been in business for over 1,700 years, what
our inventioneers don’t know about Christmas,
simply isn’t worth knowing!
Santa gets new glasses
★

Our elves have been
trialling Glass in the
warehouse to improve
efficiency.

★

Santa will also be using it
this year for voiceactivated navigation and
delivery data.

★

Special lenses protect his
eyes from solar glare.

Google Glass

Image by glassguy12345 on Flickr http://flic.kr/p/eLPdph
There’s no hiding in the stables
★

Mrs Claus is using Jawbone UP
to keep track of Santa’s exercise
regimen and health.

★

No sitting in front of the fire for
hours anymore.

★

Although, our little helpers have
been known to wear Santa’s UP
for the day. Mrs Claus gets very
cross when this happens!

Jawbone UP

Only 100 steps today,
Nicholas! How will you
fit down the chimney?
★

Santa even managed to
get his hands on an early
iWatch prototype.

★

Features? We couldn’t
possibly say—watertight
non-disclosure agreement
—but it’s looking good.

SE

Jonny Ive recently came
to visit us in Lapland. Our
elves were very excited!

TO
P

★

CR
ET

It’s all about who you know

iWatch
Real-time track and trace
★

Thanks to a long standing
relationship with NORAD,
we’ve been offering real-time
track and trace since 1955!

★

From 3.00am MST on 24th
December you can phone
1-877 446-6723 and
someone will be able to tell
you Santa’s exact location.

★

Real-time tracking is also live
on NORAD’s website.

Centre

of ope
rations
Connected eReindeer
★

eReindeer for the first time
this year—one of our clever
elves hacked their antlers.

★

Santa and his support team
can now monitor vital
reindeer statistics, such as
heart rate, body temp and
in-flight performance.

★

Means we can plan logistics,
organise rest stops and
prevent injury.

eDasher

eBlit

zen

Images by Robin McConnell on Flickr http://flic.kr/p/ay4aey and RukaKuusamo.com on Flickr http://flic.kr/p/9HUgtn
Rapid repairs to the sleigh
★

3D printing not yet ready for
present production due to
difficulty in achieving
volume and quality required.

★

But we are using it to rapid
prototype new and unusual
Could t
presents before they’re
his be y
our pre
sent?
manufactured.

★

We’re also trialling 3D printing for creation of
spares for sleigh, as they’re difficult to get hold of.
Image by dvanzuijlekom on Flickr http://flic.kr/p/bTm9Fn
Little data, big data
★

We know big data: last year,
more than 783,200,000,000
entries were made into our
‘Good Deeds/Bad Deeds’
database (GBD).

★

Mining our data is
transforming Santa Global.
The Data Elves are in their
element.

★

Oodle

s of da
ta

Little data is also providing key insights to all,
improving individual performance.
Image by speedoflife on Flickr http://flic.kr/p/dBev8j
Santa goes social
★

Twitter

★

★

Santa’s taken to
Twitter, Facebook and
Google+ like a penguin
to ice.
You can also email:
santa@santaclaus.com

Santa does get help from our
friendliest elves during the run up to
Christmas though or he’d never
sleep (it gets that busy!).

Facebo
ok

Google+
Global Postal Partnerships (GPP)
★

We still love snail mail and
continue to accept traditional
‘Chimney to Santa’ delivery.

★

Our GPPs remain the biggest
delivery operation ever known.

★

Partners include Royal Mail,
the RNIB, the US Postal
Service, the Finnish Post
Office, Canada Post, and the
St.Helena Post Office.

Images by lovstromp on Flickr http://flic.kr/p/66ARjZ, didbygraham on Flickr http://flic.kr/p/svEHj and timlewisnm on Flickr http://flic.kr/p/7jSzSe

World’s larges
t postbox

Dear

Santa
The coast is clear
★

★

Image by tawalker on Flickr http://flic.kr/p/t1yKm

It allows us to avoid excited
children who are still wide
awake when we arrive to fill
their stockings.

★

woul
007

We’re excited about the new
WiTrack technology that
allows 3D motion to be
tracked, even through walls.

Don’t worry, we come back
later when they’re asleep!

proud
d be
Bringing the cloud closer
★

In a wholesale move to the cloud,
Santa Global is also looking into the
latest fog computing technologies.

★

Large numbers of IT Elves have
been reassigned to present
wrapping due to efficiency
savings.

★

Special agreements are in place
over Christmas to ensure 100%
uptime.

Fog (b
ut

with t

ech)

Image by Hamedog on Flickr http://flic.kr/p/uX6eY
LED embedded workwear
★

We have long, dark nights at the
north pole, even with the northern
lights.

★

Combining this with the fact that
our elves are so small, we needed to
find a way to ensure they were
highly visible.

★

We’ve even created an ‘Elf
Landing Lights’ team for
the secret sleigh runway.

50% fe
wer ac
c

idents

visible
more
%

400

Images by internets_dairy on Flickr http://flic.kr/p/67pLki
and orijinal on Flickr: http://flic.kr/p/5VSrbi
Home and dry
★

We’ve gone a little NeverWet
mad here at Santa Global.

★

So far, we’ve treated:
★

The sleigh to eliminate ice issues
—no water, no ice!

★

Santa’s coat and trousers so he
doesn’t get covered in soot going
down the chimney.

★

Some of the elves in a ‘never
wash’ experiment. Now they just
don’t get dirty—ever!

Sooty
r
Neve
Rudolph’s warm and happy
★

★

Biomim

icry

In collaboration with Rudolph,
our elves are developing
smart textile reindeer rugs.

★

ight temp
Just the r

Around the world flights = vast
temperature fluctuations.

Phase change materials and
bionic membranes hold
promise. Penguins have even
let us into the secret of their
own adaptive insulation.

!

Images by Loren Javier on Flickr http://flic.kr/p/96Qeq9 and Antarctica Bound on Flickr http://flic.kr/p/8XjAUe
Before we go...
★

Special thanks to our
strategic innovation partner,
Stocker Partnership, without
whom this showcase would
not have been possible.

★

Throughout the year, they’ve
worked with us to rediscover
the magic of Christmas,
consistently envisioning and
inspiring our inventioneers.
Wishing you a very merry Christmas
Ho! Ho! Ho!
www.santaglobal.com

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Santa Global's Innovation Showcase

  • 1. INNOVATION SHOWCASE Leading the field in Christmas technology
  • 2. Santa Global reveals all ★ In an unprecedented move, we’re lifting the curtain on how we use the latest innovations to enhance our Christmas service delivery. ★ Having been in business for over 1,700 years, what our inventioneers don’t know about Christmas, simply isn’t worth knowing!
  • 3. Santa gets new glasses ★ Our elves have been trialling Glass in the warehouse to improve efficiency. ★ Santa will also be using it this year for voiceactivated navigation and delivery data. ★ Special lenses protect his eyes from solar glare. Google Glass Image by glassguy12345 on Flickr http://flic.kr/p/eLPdph
  • 4. There’s no hiding in the stables ★ Mrs Claus is using Jawbone UP to keep track of Santa’s exercise regimen and health. ★ No sitting in front of the fire for hours anymore. ★ Although, our little helpers have been known to wear Santa’s UP for the day. Mrs Claus gets very cross when this happens! Jawbone UP Only 100 steps today, Nicholas! How will you fit down the chimney?
  • 5. ★ Santa even managed to get his hands on an early iWatch prototype. ★ Features? We couldn’t possibly say—watertight non-disclosure agreement —but it’s looking good. SE Jonny Ive recently came to visit us in Lapland. Our elves were very excited! TO P ★ CR ET It’s all about who you know iWatch
  • 6. Real-time track and trace ★ Thanks to a long standing relationship with NORAD, we’ve been offering real-time track and trace since 1955! ★ From 3.00am MST on 24th December you can phone 1-877 446-6723 and someone will be able to tell you Santa’s exact location. ★ Real-time tracking is also live on NORAD’s website. Centre of ope rations
  • 7. Connected eReindeer ★ eReindeer for the first time this year—one of our clever elves hacked their antlers. ★ Santa and his support team can now monitor vital reindeer statistics, such as heart rate, body temp and in-flight performance. ★ Means we can plan logistics, organise rest stops and prevent injury. eDasher eBlit zen Images by Robin McConnell on Flickr http://flic.kr/p/ay4aey and RukaKuusamo.com on Flickr http://flic.kr/p/9HUgtn
  • 8. Rapid repairs to the sleigh ★ 3D printing not yet ready for present production due to difficulty in achieving volume and quality required. ★ But we are using it to rapid prototype new and unusual Could t presents before they’re his be y our pre sent? manufactured. ★ We’re also trialling 3D printing for creation of spares for sleigh, as they’re difficult to get hold of. Image by dvanzuijlekom on Flickr http://flic.kr/p/bTm9Fn
  • 9. Little data, big data ★ We know big data: last year, more than 783,200,000,000 entries were made into our ‘Good Deeds/Bad Deeds’ database (GBD). ★ Mining our data is transforming Santa Global. The Data Elves are in their element. ★ Oodle s of da ta Little data is also providing key insights to all, improving individual performance. Image by speedoflife on Flickr http://flic.kr/p/dBev8j
  • 10. Santa goes social ★ Twitter ★ ★ Santa’s taken to Twitter, Facebook and Google+ like a penguin to ice. You can also email: santa@santaclaus.com Santa does get help from our friendliest elves during the run up to Christmas though or he’d never sleep (it gets that busy!). Facebo ok Google+
  • 11. Global Postal Partnerships (GPP) ★ We still love snail mail and continue to accept traditional ‘Chimney to Santa’ delivery. ★ Our GPPs remain the biggest delivery operation ever known. ★ Partners include Royal Mail, the RNIB, the US Postal Service, the Finnish Post Office, Canada Post, and the St.Helena Post Office. Images by lovstromp on Flickr http://flic.kr/p/66ARjZ, didbygraham on Flickr http://flic.kr/p/svEHj and timlewisnm on Flickr http://flic.kr/p/7jSzSe World’s larges t postbox Dear Santa
  • 12. The coast is clear ★ ★ Image by tawalker on Flickr http://flic.kr/p/t1yKm It allows us to avoid excited children who are still wide awake when we arrive to fill their stockings. ★ woul 007 We’re excited about the new WiTrack technology that allows 3D motion to be tracked, even through walls. Don’t worry, we come back later when they’re asleep! proud d be
  • 13. Bringing the cloud closer ★ In a wholesale move to the cloud, Santa Global is also looking into the latest fog computing technologies. ★ Large numbers of IT Elves have been reassigned to present wrapping due to efficiency savings. ★ Special agreements are in place over Christmas to ensure 100% uptime. Fog (b ut with t ech) Image by Hamedog on Flickr http://flic.kr/p/uX6eY
  • 14. LED embedded workwear ★ We have long, dark nights at the north pole, even with the northern lights. ★ Combining this with the fact that our elves are so small, we needed to find a way to ensure they were highly visible. ★ We’ve even created an ‘Elf Landing Lights’ team for the secret sleigh runway. 50% fe wer ac c idents visible more % 400 Images by internets_dairy on Flickr http://flic.kr/p/67pLki and orijinal on Flickr: http://flic.kr/p/5VSrbi
  • 15. Home and dry ★ We’ve gone a little NeverWet mad here at Santa Global. ★ So far, we’ve treated: ★ The sleigh to eliminate ice issues —no water, no ice! ★ Santa’s coat and trousers so he doesn’t get covered in soot going down the chimney. ★ Some of the elves in a ‘never wash’ experiment. Now they just don’t get dirty—ever! Sooty r Neve
  • 16. Rudolph’s warm and happy ★ ★ Biomim icry In collaboration with Rudolph, our elves are developing smart textile reindeer rugs. ★ ight temp Just the r Around the world flights = vast temperature fluctuations. Phase change materials and bionic membranes hold promise. Penguins have even let us into the secret of their own adaptive insulation. ! Images by Loren Javier on Flickr http://flic.kr/p/96Qeq9 and Antarctica Bound on Flickr http://flic.kr/p/8XjAUe
  • 17. Before we go... ★ Special thanks to our strategic innovation partner, Stocker Partnership, without whom this showcase would not have been possible. ★ Throughout the year, they’ve worked with us to rediscover the magic of Christmas, consistently envisioning and inspiring our inventioneers.
  • 18. Wishing you a very merry Christmas Ho! Ho! Ho! www.santaglobal.com