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01273 487800 / www.sansfrontiere.co.uk
THE SOUTH EAST’S LEADING INTEGRATED
ADVERTISING & MARKETING COMMUNICATIONS AGENCY
01273 487800 / www.sansfrontiere.co.uk
WHY SANS FRONTIERE?
•	 Established in 1997
•	 A full service marketing agency offering every aspect of marketing communications
•	 We love working closely with our clients, acting as your digital strategists,
marketing and PR department or as an extension of your internal marketing
•	 We have worked across a huge range of different business sectors from health
and travel, to security and leisure, to name just a few
•	 Dedicated, specialist team of enthusiastic and expert account managers
SANS FRONTIERE IS PROUD TO BE A MEMBER OF
01273 487800 / www.sansfrontiere.co.uk
•	 Marketing strategy
•	 Social Media
•	 PPC
•	 PR
•	 Brand design
•	 Email communication
•	 Website design and development
•	 Exhibition design
•	 Brochure and leaflet design
•	 Print and photography
OUR SERVICES
01273 487800 / www.sansfrontiere.co.uk
OUR WEBSITES
With more than a decade of experience behind us,
Sans Frontiere Marketing is ideally placed to create
a compelling website for you.
We offer bespoke and themed website design that
provide a relevant online experience for your users;
CMS systems that put you in control so you don’t have
to pay us every time you want to change your content,
and Search Engine Optimisation to ensure you reach
the widest possible audience.
Our focus is always on producing breakthrough creative
work and ensuring that the work is well considered,
accountable and effective. The Sans Frontiere team is
renowned for responding quickly, professionally and
incisively to our clients.
We also aim to make this a stimulating and enjoyable
experience, one that can develop into the kind of long-
term partnership to which our client list is testament.
Please see www.sansfrontiere.co.uk for further details.
OUR KEY STRENGTHS INCLUDE:
•	 Extensive experience of website design and build
•	 An in-house design and production studio, staffed
by award-winning creative professionals
•	 Prestigious client list, within both private and
public sectors
•	 Ability to form strong long-term relationships
with clients and work collaboratively with them
•	 Affordable rates
•	 Specialists in responsive web design for mobile
and tablet
We have shared a great working relationship with the Sans
Frontiere team for many years now. I am always impressed with
their enthusiasm for the job alongside their professionalism and
the quality of their work. They are a pleasure to deal with and I
look forward to continuing our relationship for years to come.
Peter Rogers, Rogers Bathrooms & Tiles
01273 487800 / www.sansfrontiere.co.uk
OUR WEBSITE CREDENTIALS
About our team of website designers
Sans Frontiere’s team of web designers and
programmers design and build effective, informative
websites as part of rebranding and marketing strategies.
Our websites are original, practical, innovative, eye-
catching, easy to navigate, responsive – site integrity
retained on any device.
We use the latest technology: xHTML, HTML5, CSS3,
jQuery and javascript.
Websites are developed in PHP with MySQL or ASP.net
and we can set up virtual hosting environments or
manage dedicated servers for you.
Responsive Design
We design and build single websites that intelligently
adjust their layout and features based on how they’re
being viewed.
Employee Login
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Epayslipsecure web design, shown across multiple platforms,
by Sans Frontiere
01273 487800 / www.sansfrontiere.co.uk
•	 Client since 2008
•	 Brand identity
•	 Website & Micro sites
•	 Staff intranet
•	 PR Events
•	 Patient Information Material
ROYAL ALEX CHILDREN’S HOSPITAL
01273 487800 / www.sansfrontiere.co.uk
“
ROYAL ALEX CHILDREN’S HOSPITAL WEBSITE
Sans Frontiere was
given the brief to develop
our new website so
that it is cleaner, more
informative, appealing,
child-friendly and with
sensitive content. They
created our new child-
friendly brand identity,
which was developed
on the website as
well as our patient
literature, and I would
highly recommend their
services to anybody who
is looking for the same
high standards of work.
MISCHA BUTLER,
OPERATIONS DIRECTOR
01273 487800 / www.sansfrontiere.co.uk
ROYAL ALEX CHILDREN’S HOSPITAL WEBSITE
Sans Frontiere was asked to promote this superbly
equipped children’s hospital in Brighton and to develop
communication links between the hospital, prospective
patients and GPs. We drew on the animal themes of
the hospital’s architecture to develop a distinctive and
friendly new website.
Our informative website content and user-friendly web
design helps prepare parents and children for their
upcoming hospital visits. The website has received over
79,000 visits so far.
Peter Larsen-Disney, Chief of Women & Children’s
Division, Brighton and Sussex University Hospitals NHS
Trust, commented on the website: “This is a stunning
achievement. It looks great! Thank you so much for all
your work.”
We continue to update, manage and host this website.
01273 487800 / www.sansfrontiere.co.uk
QUALITY & SERVICE DELIVERY
OUR QUALITY STANDARDS FOR WEBSITES
•	 Attractive, creative, original design
•	 Design is suitable for the target audience
•	 Easy to navigate
•	 Loads quickly
•	 High resolution, professional photography
•	 Appropriate colour palette
•	 SEO implemented to enable good search engine results
•	 Accessible to those with disabilities
•	 Content is well-written and accurate
•	 Cross-browser compatibility
•	 Built using latest CMS technology
•	 Includes functions where required for online shopping,
searching for information, appointment booking,
posting comments, contributing to a forum and so on
•	 Reliable and stable hosting
•	 Secure data capture
MEASURING PROJECT QUALITY
We will hold a feedback meeting with the client following
project completion. They will seek client assessment of:
•	 Design
•	 Technical quality
•	 Project management
•	 Turnaround time
Sans Frontiere will use Google Analytics to measure
metrics such as number of visitors, time spent on the
site, interaction with the site and behaviour of visitors to
the site. We will expect to see a major boost to website
visitor numbers within 3 months, and increased revenues
of at least 10% for the client’s business where there are
shopping functions or charitable donations.
01273 487800 / www.sansfrontiere.co.uk
•	 SEAS brand identity design
•	 Creation of Show identities
•	 Website design and development
•	 Eshot campaigns
•	 Annual Report & Accounts
•	 Social Media campaigns and management
•	 Advertising – Radio/Press
•	 Design and print Show and Society collateral
•	 Event Centre website design and development
•	 Event Centre brochure
•	 Exterior signage
SOUTH OF ENGLAND AGRICULTURAL SOCIETY (SEAS)
01273 487800 / www.sansfrontiere.co.uk
SEAS BRANDING
01273 487800 / www.sansfrontiere.co.uk
SEAS WEBSITE
“
A really excellent
website! First
impressions are so
important and it’s
a pleasure to view.
Congratulations to the
Sans Frontiere team.
IAIN NICOL, CEO, SEAS
01273 487800 / www.sansfrontiere.co.uk
SEAS WEBSITE
Sans Frontiere produced a website for this charity
which delivers excellent functionality, together with
contemporary design and effective SEO. In 2015
online had moved on apace and the website was
updated and refreshed.
A new identity and brief to embrace the new, younger
audiences for the Society’s Shows was a key part of
the new website brief. The new design appeals to
families whilst still appealing to the Shows’ loyal,
long-standing visitors.
The online e-ticketing function is proving very popular with
the Sussex and Surrey public and event search and calendar
functions add to the usability of the site. 245,000 people have
visited the website since launch and results have included a
320% boost in ticket sales for the Spring Garden & Leisure
Show and a 529% boost to ticket sales for the South of
England Show for 2015.
01273 487800 / www.sansfrontiere.co.uk
•	 Client since 2000
•	 Sale campaigns – print/radio/press/promotions
•	 Brand identity
•	 Sales brochures
•	 Design and print for in-store
•	 Exterior signage
•	 Social Media campaigns and management
•	 Website
ROGERS BATHROOMS & TILES
01273 487800 / www.sansfrontiere.co.uk
ROGERS BATHROOMS & TILES BRANDING
01273 487800 / www.sansfrontiere.co.uk
ROGERS BATHROOMS & TILES BROCHURE
“
Here at Rogers we have shared a great
working relationship with the Sans
Frontiere team for many years now.
I am always impressed with their
enthusiasm for the job alongside
their professionalism and the quality
of their work.
They are a pleasure to deal with
and I look forward to continuing our
relationship for years to come.
PETER ROGERS, COMPANY DIRECTOR
01273 487800 / www.sansfrontiere.co.uk
“
ROGERS BATHROOMS & TILES WEBSITE
I would like to thank
you and the team for all
the hard work that you
have put in to our new
website. I truly believe
that together we have
created a beautiful,
user friendly website
that represents our
company’s values.
PETER ROGERS,
COMPANY DIRECTOR
01273 487800 / www.sansfrontiere.co.uk
ROGERS BATHROOMS & TILES WEBSITE
The new Rogers website www.rogersbathroomsandtiles.co.uk
has made a huge difference to this family run business.
Objectives for 2015 website
To look and feel contemporary, but not too austere –
Rogers is a warm, personal company which prides itself on
excellent customer service. Aim for a balance between Fired
Earth and Topps Tiles – a good reference point is John Lewis.
To provide inspiration and help (in line with Rogers’ ethos)
to create new projects in the home.
To evolve the Rogers identity to reflect their core brand
values; style and service.
To create a colour palette that Rogers can own and use
throughout the site and on other media, to enhance the
customer experience, help communication within the site
and build recognition as a brand.
To build a shop with around 1,000 products available to
buy, with huge functionality including a tile calculator and
an Inspiration Page.
01273 487800 / www.sansfrontiere.co.uk
EMBRACING DIGITAL
81% of people conduct online research before making a
purchasing decision.
Advertising and marketing has changed significantly in the
past few years – much of it is now focused online, where
people are actively looking for information before making
any decisions.
Why advertise online?
•	 You can create highly targeted campaigns to reach the
people you want, including location
•	 Only pay for results – a more efficient use of your budget
•	 You can advertise to people who are actively looking for
a care home – easier to convert into real enquiries
•	 It’s easier to track results, as you can follow the success
of your campaigns and get real-time feedback
•	 You can reach more people online, and faster, than
traditional marketing strategies, and they will be
more relevant
01273 487800 / www.sansfrontiere.co.uk
ADVERTISING WITH GOOGLE
Searching online is often the first step people take when
actively looking for a service and researching about
their options. When searching “care homes eastbourne”
Rivendale was not one of the visible organic search results,
nor did it have any advertising to make it stand out amongst
your competitors. As you can see, your competitors are
actively advertising these targeted search terms.
The benefit of Search Campaigns is that you know these
people are relevant as they conducted the search.
COMPETITOR ADVERTISEMENTS
ORGANIC SEARCH
RESULTS
01273 487800 / www.sansfrontiere.co.uk
ADVERTISING WITH GOOGLE
With Google Display Network, you can target people by their
recent activity – for example, people who have recently
been visiting care home websites, visiting pages containing
the key terms “care home” and so on.
Judging by their online activity we can assume that these
people are looking for a care home. And we can target
them with our advertisements through an engaging display
campaign.
Working hand-in-hand with Search Campaigns, a Digital
Display Campaign raises awareness of your care home to
a relevant audience.
DISPLAY ADS
01273 487800 / www.sansfrontiere.co.uk
YOUR WEBSITE
Your website will often be the first impression people have
of your care home. Is your website an accurate, positive
representation? How does it compare to your competitors?
It can be your greatest asset in showcasing your care
home and therefore merits investment. Your website should
be beautiful and engaging and present your care home in
the best possible way. It should appear professional, warm
and of high quality – like the services and facilities you
are offering.
Your website was launched in 2012 – we believe it is time
to re-examine the style and navigation of your site to make
it more appealing and user-friendly. There should be clear
calls to action to encourage enquiries. The branding on
the website does not seem to match what appears in the
current brochure. We recommend having professional
photographs taken to make it more visually engaging.
Selecting a care home is often an emotional experience and
people like to feel positive about their decisions, so pictures
and content that is friendly and inviting are very important.
01273 487800 / www.sansfrontiere.co.uk
LEAFLETS & BROCHURES
Sans Frontiere has created a huge variety of corporate
literature for a diverse range of clients, from annual
reports, to product brochures, to business to business
communications.
By answering the creative brief with dynamic and
inspiring graphics that reflect your brand, designing
simple and powerful layouts, writing compelling copy
and understanding print and production, we are able
to deliver the very best final printed result.
Rivendale would benefit from having beautiful, informative
printed materials to hand out to interested parties and to
put in relevant places such as GP surgeries.
Our designers would create engaging, attractive leaflets
and brochures that will best represent Rivendale. In
addition, our copywriting expertise will ensure your
brochure reads smoothly.
Everybody likes to feel they are valuedand if you want to retain the mosttalented people in the marketplace,you need to let them know.
By rewarding your employees withaffordable laser eye treatment asa corporate health benefit you’ll bestreets ahead of the competition.
Why offer laser eye
treatment?
Laser eye surgery is now acommonplace procedure for correctingvision and is on the wish list of millionsof people who would like the freedomof crisp, clear vision without the needfor glasses or contact lenses.
With AVC’s Corporate Health Schemeyou can make their dreams come true.
By rewarding your employees with affordable
laser eye treatment as a corporate health benefit
you’ll be streets ahead of the competition.
“Vision correction treatmentchanged my life”
That’s the most common thing patientstell us after their treatment at AVC.
• The thrill of waking up each morningand not having to reach for a pair ofglasses
• Plunging headfirst into a swimmingpool and being able to see clearly• Playing sports without worryingabout glasses falling off or gritgetting behind a contact lens
• Seeing details and vibrant colours ineveryday life for the first time
• Getting dressed up for a night outwithout the need for glasses orcontact lenses
Why offer laser treatment asa corporate health benefit?
These are things that people with poorvision dream about. You can help youremployees make it a reality.
No financial commitment foryour company
The AVC Corporate Health Scheme isa voluntary scheme which means yourstaff pay us directly for their treatment.
Freedom to choose thebest deal
Your employees will always get thebest possible price on AVC treatments.The discounts our scheme offersyour company means your staff areguaranteed the lowest prices.
Your employees are your company’s greatest asset – offer them the ultimate
in corporate health benefits with laser eye treatment at Advanced Vision Care.
AVC corporate pack visuals AW.indd 2
31/07/2014 14:17
Why choose AVC?
AVC offers a complete rangeof surgical procedures to suit all eyeconditions. There is no “one size fitsall approach” because we know thateveryone’s eyes are unique.
Why choose AVC?
AVC offers a complete rangeof surgical procedures to suit all eyeconditions. There is no “one size fitsall approach” because we know thateveryone’s eyes are unique.
We offer:
• Wide range of treatments for all prescriptions• Affordable, realistic prices
• Surgeons with international reputations for excellence
• Proven track record of success
• Cutting edge technology & techniques• Outstanding patient care
• UK-wide Optometrist Network for convenient aftercare
• Lifetime care and commitment for laser patients
AVC in London’s Harley Street is the UK’s leading independent eye care clinic,
offering the most advanced treatments available anywhere in the world.
Eye treatment at AVC is safe and painless. Our friendly and
attentive eye care team will fully evaluate each patient’s
condition with a thorough eye test, health check and create
the best treatment plan for their vision needs.Unlike many other eye clinics, AVC offers a complete range
of surgical procedures to suit all eye conditions. There is no
“one size fits all approach” because we know that everyone’s
eyes are unique. This is not the case at all eye clinics.When you choose AVC as a corporate benefit for your
employees, you can be confident that you have chosen the
very best.
AVC corporate pack visuals AW.indd 3
31/07/2014 14:18
Affordable laser eye surgery
for your employees
Join our
corporate scheme
and partner with
the independent
experts in vision
correction
AVC corporate pack visuals AW.indd 1
31/07/2014 14:17
01273 487800 / www.sansfrontiere.co.uk
Thank you!

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Sans frontiere creditials

  • 1. 01273 487800 / www.sansfrontiere.co.uk THE SOUTH EAST’S LEADING INTEGRATED ADVERTISING & MARKETING COMMUNICATIONS AGENCY
  • 2. 01273 487800 / www.sansfrontiere.co.uk WHY SANS FRONTIERE? • Established in 1997 • A full service marketing agency offering every aspect of marketing communications • We love working closely with our clients, acting as your digital strategists, marketing and PR department or as an extension of your internal marketing • We have worked across a huge range of different business sectors from health and travel, to security and leisure, to name just a few • Dedicated, specialist team of enthusiastic and expert account managers SANS FRONTIERE IS PROUD TO BE A MEMBER OF
  • 3. 01273 487800 / www.sansfrontiere.co.uk • Marketing strategy • Social Media • PPC • PR • Brand design • Email communication • Website design and development • Exhibition design • Brochure and leaflet design • Print and photography OUR SERVICES
  • 4. 01273 487800 / www.sansfrontiere.co.uk OUR WEBSITES With more than a decade of experience behind us, Sans Frontiere Marketing is ideally placed to create a compelling website for you. We offer bespoke and themed website design that provide a relevant online experience for your users; CMS systems that put you in control so you don’t have to pay us every time you want to change your content, and Search Engine Optimisation to ensure you reach the widest possible audience. Our focus is always on producing breakthrough creative work and ensuring that the work is well considered, accountable and effective. The Sans Frontiere team is renowned for responding quickly, professionally and incisively to our clients. We also aim to make this a stimulating and enjoyable experience, one that can develop into the kind of long- term partnership to which our client list is testament. Please see www.sansfrontiere.co.uk for further details. OUR KEY STRENGTHS INCLUDE: • Extensive experience of website design and build • An in-house design and production studio, staffed by award-winning creative professionals • Prestigious client list, within both private and public sectors • Ability to form strong long-term relationships with clients and work collaboratively with them • Affordable rates • Specialists in responsive web design for mobile and tablet We have shared a great working relationship with the Sans Frontiere team for many years now. I am always impressed with their enthusiasm for the job alongside their professionalism and the quality of their work. They are a pleasure to deal with and I look forward to continuing our relationship for years to come. Peter Rogers, Rogers Bathrooms & Tiles
  • 5. 01273 487800 / www.sansfrontiere.co.uk OUR WEBSITE CREDENTIALS About our team of website designers Sans Frontiere’s team of web designers and programmers design and build effective, informative websites as part of rebranding and marketing strategies. Our websites are original, practical, innovative, eye- catching, easy to navigate, responsive – site integrity retained on any device. We use the latest technology: xHTML, HTML5, CSS3, jQuery and javascript. Websites are developed in PHP with MySQL or ASP.net and we can set up virtual hosting environments or manage dedicated servers for you. Responsive Design We design and build single websites that intelligently adjust their layout and features based on how they’re being viewed. Employee Login User Name Password Submit Clear Employee Login User Name Password Submit Clear Employee Login User Name Password Submit Clear Employee Login User Name Password Submit Clear Epayslipsecure web design, shown across multiple platforms, by Sans Frontiere
  • 6. 01273 487800 / www.sansfrontiere.co.uk • Client since 2008 • Brand identity • Website & Micro sites • Staff intranet • PR Events • Patient Information Material ROYAL ALEX CHILDREN’S HOSPITAL
  • 7. 01273 487800 / www.sansfrontiere.co.uk “ ROYAL ALEX CHILDREN’S HOSPITAL WEBSITE Sans Frontiere was given the brief to develop our new website so that it is cleaner, more informative, appealing, child-friendly and with sensitive content. They created our new child- friendly brand identity, which was developed on the website as well as our patient literature, and I would highly recommend their services to anybody who is looking for the same high standards of work. MISCHA BUTLER, OPERATIONS DIRECTOR
  • 8. 01273 487800 / www.sansfrontiere.co.uk ROYAL ALEX CHILDREN’S HOSPITAL WEBSITE Sans Frontiere was asked to promote this superbly equipped children’s hospital in Brighton and to develop communication links between the hospital, prospective patients and GPs. We drew on the animal themes of the hospital’s architecture to develop a distinctive and friendly new website. Our informative website content and user-friendly web design helps prepare parents and children for their upcoming hospital visits. The website has received over 79,000 visits so far. Peter Larsen-Disney, Chief of Women & Children’s Division, Brighton and Sussex University Hospitals NHS Trust, commented on the website: “This is a stunning achievement. It looks great! Thank you so much for all your work.” We continue to update, manage and host this website.
  • 9. 01273 487800 / www.sansfrontiere.co.uk QUALITY & SERVICE DELIVERY OUR QUALITY STANDARDS FOR WEBSITES • Attractive, creative, original design • Design is suitable for the target audience • Easy to navigate • Loads quickly • High resolution, professional photography • Appropriate colour palette • SEO implemented to enable good search engine results • Accessible to those with disabilities • Content is well-written and accurate • Cross-browser compatibility • Built using latest CMS technology • Includes functions where required for online shopping, searching for information, appointment booking, posting comments, contributing to a forum and so on • Reliable and stable hosting • Secure data capture MEASURING PROJECT QUALITY We will hold a feedback meeting with the client following project completion. They will seek client assessment of: • Design • Technical quality • Project management • Turnaround time Sans Frontiere will use Google Analytics to measure metrics such as number of visitors, time spent on the site, interaction with the site and behaviour of visitors to the site. We will expect to see a major boost to website visitor numbers within 3 months, and increased revenues of at least 10% for the client’s business where there are shopping functions or charitable donations.
  • 10. 01273 487800 / www.sansfrontiere.co.uk • SEAS brand identity design • Creation of Show identities • Website design and development • Eshot campaigns • Annual Report & Accounts • Social Media campaigns and management • Advertising – Radio/Press • Design and print Show and Society collateral • Event Centre website design and development • Event Centre brochure • Exterior signage SOUTH OF ENGLAND AGRICULTURAL SOCIETY (SEAS)
  • 11. 01273 487800 / www.sansfrontiere.co.uk SEAS BRANDING
  • 12. 01273 487800 / www.sansfrontiere.co.uk SEAS WEBSITE “ A really excellent website! First impressions are so important and it’s a pleasure to view. Congratulations to the Sans Frontiere team. IAIN NICOL, CEO, SEAS
  • 13. 01273 487800 / www.sansfrontiere.co.uk SEAS WEBSITE Sans Frontiere produced a website for this charity which delivers excellent functionality, together with contemporary design and effective SEO. In 2015 online had moved on apace and the website was updated and refreshed. A new identity and brief to embrace the new, younger audiences for the Society’s Shows was a key part of the new website brief. The new design appeals to families whilst still appealing to the Shows’ loyal, long-standing visitors. The online e-ticketing function is proving very popular with the Sussex and Surrey public and event search and calendar functions add to the usability of the site. 245,000 people have visited the website since launch and results have included a 320% boost in ticket sales for the Spring Garden & Leisure Show and a 529% boost to ticket sales for the South of England Show for 2015.
  • 14. 01273 487800 / www.sansfrontiere.co.uk • Client since 2000 • Sale campaigns – print/radio/press/promotions • Brand identity • Sales brochures • Design and print for in-store • Exterior signage • Social Media campaigns and management • Website ROGERS BATHROOMS & TILES
  • 15. 01273 487800 / www.sansfrontiere.co.uk ROGERS BATHROOMS & TILES BRANDING
  • 16. 01273 487800 / www.sansfrontiere.co.uk ROGERS BATHROOMS & TILES BROCHURE “ Here at Rogers we have shared a great working relationship with the Sans Frontiere team for many years now. I am always impressed with their enthusiasm for the job alongside their professionalism and the quality of their work. They are a pleasure to deal with and I look forward to continuing our relationship for years to come. PETER ROGERS, COMPANY DIRECTOR
  • 17. 01273 487800 / www.sansfrontiere.co.uk “ ROGERS BATHROOMS & TILES WEBSITE I would like to thank you and the team for all the hard work that you have put in to our new website. I truly believe that together we have created a beautiful, user friendly website that represents our company’s values. PETER ROGERS, COMPANY DIRECTOR
  • 18. 01273 487800 / www.sansfrontiere.co.uk ROGERS BATHROOMS & TILES WEBSITE The new Rogers website www.rogersbathroomsandtiles.co.uk has made a huge difference to this family run business. Objectives for 2015 website To look and feel contemporary, but not too austere – Rogers is a warm, personal company which prides itself on excellent customer service. Aim for a balance between Fired Earth and Topps Tiles – a good reference point is John Lewis. To provide inspiration and help (in line with Rogers’ ethos) to create new projects in the home. To evolve the Rogers identity to reflect their core brand values; style and service. To create a colour palette that Rogers can own and use throughout the site and on other media, to enhance the customer experience, help communication within the site and build recognition as a brand. To build a shop with around 1,000 products available to buy, with huge functionality including a tile calculator and an Inspiration Page.
  • 19. 01273 487800 / www.sansfrontiere.co.uk EMBRACING DIGITAL 81% of people conduct online research before making a purchasing decision. Advertising and marketing has changed significantly in the past few years – much of it is now focused online, where people are actively looking for information before making any decisions. Why advertise online? • You can create highly targeted campaigns to reach the people you want, including location • Only pay for results – a more efficient use of your budget • You can advertise to people who are actively looking for a care home – easier to convert into real enquiries • It’s easier to track results, as you can follow the success of your campaigns and get real-time feedback • You can reach more people online, and faster, than traditional marketing strategies, and they will be more relevant
  • 20. 01273 487800 / www.sansfrontiere.co.uk ADVERTISING WITH GOOGLE Searching online is often the first step people take when actively looking for a service and researching about their options. When searching “care homes eastbourne” Rivendale was not one of the visible organic search results, nor did it have any advertising to make it stand out amongst your competitors. As you can see, your competitors are actively advertising these targeted search terms. The benefit of Search Campaigns is that you know these people are relevant as they conducted the search. COMPETITOR ADVERTISEMENTS ORGANIC SEARCH RESULTS
  • 21. 01273 487800 / www.sansfrontiere.co.uk ADVERTISING WITH GOOGLE With Google Display Network, you can target people by their recent activity – for example, people who have recently been visiting care home websites, visiting pages containing the key terms “care home” and so on. Judging by their online activity we can assume that these people are looking for a care home. And we can target them with our advertisements through an engaging display campaign. Working hand-in-hand with Search Campaigns, a Digital Display Campaign raises awareness of your care home to a relevant audience. DISPLAY ADS
  • 22. 01273 487800 / www.sansfrontiere.co.uk YOUR WEBSITE Your website will often be the first impression people have of your care home. Is your website an accurate, positive representation? How does it compare to your competitors? It can be your greatest asset in showcasing your care home and therefore merits investment. Your website should be beautiful and engaging and present your care home in the best possible way. It should appear professional, warm and of high quality – like the services and facilities you are offering. Your website was launched in 2012 – we believe it is time to re-examine the style and navigation of your site to make it more appealing and user-friendly. There should be clear calls to action to encourage enquiries. The branding on the website does not seem to match what appears in the current brochure. We recommend having professional photographs taken to make it more visually engaging. Selecting a care home is often an emotional experience and people like to feel positive about their decisions, so pictures and content that is friendly and inviting are very important.
  • 23. 01273 487800 / www.sansfrontiere.co.uk LEAFLETS & BROCHURES Sans Frontiere has created a huge variety of corporate literature for a diverse range of clients, from annual reports, to product brochures, to business to business communications. By answering the creative brief with dynamic and inspiring graphics that reflect your brand, designing simple and powerful layouts, writing compelling copy and understanding print and production, we are able to deliver the very best final printed result. Rivendale would benefit from having beautiful, informative printed materials to hand out to interested parties and to put in relevant places such as GP surgeries. Our designers would create engaging, attractive leaflets and brochures that will best represent Rivendale. In addition, our copywriting expertise will ensure your brochure reads smoothly. Everybody likes to feel they are valuedand if you want to retain the mosttalented people in the marketplace,you need to let them know. By rewarding your employees withaffordable laser eye treatment asa corporate health benefit you’ll bestreets ahead of the competition. Why offer laser eye treatment? Laser eye surgery is now acommonplace procedure for correctingvision and is on the wish list of millionsof people who would like the freedomof crisp, clear vision without the needfor glasses or contact lenses. With AVC’s Corporate Health Schemeyou can make their dreams come true. By rewarding your employees with affordable laser eye treatment as a corporate health benefit you’ll be streets ahead of the competition. “Vision correction treatmentchanged my life” That’s the most common thing patientstell us after their treatment at AVC. • The thrill of waking up each morningand not having to reach for a pair ofglasses • Plunging headfirst into a swimmingpool and being able to see clearly• Playing sports without worryingabout glasses falling off or gritgetting behind a contact lens • Seeing details and vibrant colours ineveryday life for the first time • Getting dressed up for a night outwithout the need for glasses orcontact lenses Why offer laser treatment asa corporate health benefit? These are things that people with poorvision dream about. You can help youremployees make it a reality. No financial commitment foryour company The AVC Corporate Health Scheme isa voluntary scheme which means yourstaff pay us directly for their treatment. Freedom to choose thebest deal Your employees will always get thebest possible price on AVC treatments.The discounts our scheme offersyour company means your staff areguaranteed the lowest prices. Your employees are your company’s greatest asset – offer them the ultimate in corporate health benefits with laser eye treatment at Advanced Vision Care. AVC corporate pack visuals AW.indd 2 31/07/2014 14:17 Why choose AVC? AVC offers a complete rangeof surgical procedures to suit all eyeconditions. There is no “one size fitsall approach” because we know thateveryone’s eyes are unique. Why choose AVC? AVC offers a complete rangeof surgical procedures to suit all eyeconditions. There is no “one size fitsall approach” because we know thateveryone’s eyes are unique. We offer: • Wide range of treatments for all prescriptions• Affordable, realistic prices • Surgeons with international reputations for excellence • Proven track record of success • Cutting edge technology & techniques• Outstanding patient care • UK-wide Optometrist Network for convenient aftercare • Lifetime care and commitment for laser patients AVC in London’s Harley Street is the UK’s leading independent eye care clinic, offering the most advanced treatments available anywhere in the world. Eye treatment at AVC is safe and painless. Our friendly and attentive eye care team will fully evaluate each patient’s condition with a thorough eye test, health check and create the best treatment plan for their vision needs.Unlike many other eye clinics, AVC offers a complete range of surgical procedures to suit all eye conditions. There is no “one size fits all approach” because we know that everyone’s eyes are unique. This is not the case at all eye clinics.When you choose AVC as a corporate benefit for your employees, you can be confident that you have chosen the very best. AVC corporate pack visuals AW.indd 3 31/07/2014 14:18 Affordable laser eye surgery for your employees Join our corporate scheme and partner with the independent experts in vision correction AVC corporate pack visuals AW.indd 1 31/07/2014 14:17
  • 24. 01273 487800 / www.sansfrontiere.co.uk Thank you!