2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
2. • Andy Warhol’un Sleep’i sessiz, siyah beyaz, altı saatlik bir
uyuyan adam filmidir.Biz adamı farklı açlardan görürüz; soluk
alıp verir,kıpırdanır ama bunun dışında hiç bir şey olmaz.Filmin
ortasında öbür tarafına dönüşünü saymazsak tabi(hatta
rivayete göre ilk gösterimde seyirciler bu noktada
alkışlamışlar.)
• Sleep reality TV ve birkaç Hollywood filmiyle popüler kılınmış
‘gerçek zaman’ sinemasının erken bir örneğidir.
• Warhol sadece filmi dikkatli izleyen birinin farkedebileceği
tekrarlı sahnelerin bulunduğu,görünüşte aksamayan bir
deneyim yaratarak Sleep’te büyük aldatmacaya başvurmuştur.
3.
4. • Felsefi düşüncelerin başlamasından beri, zamanın doğası ve hatta varlığı
ciddi tartışmalara konu olmuştur.Aristoteles zamanın deneyimden bağımsız
biçimde mi varolduğunu yoksa onu bilincin mi var ettiğini sorgulamıştır.
• Augustine, Tanrı onu yaratmadan önce zamanın varolmadığını iddia
etmiştir.
• Isaac Newton,kendi mekanik teorisini, zaman ile mekanın onların içinde
meydana gelen olaylardan bağımsız olarak var olduğu düşüncesine
dayandırmıştır. Tabi buna karşı çıkan filozoflarda olmuştur.
• 18.y.y.dan George Berkeley zamanın ve onun içinde olan bitenlerin ‘gerçek’
olduğu asla kanıtlanamayacak zihinsel algılardan oluştuğunu ileri
sürmüştür.
• Budistler; zamanın tekrarlanıp duran bir döngü olduğunu ve her seferinde
başladığımız noktaya döndüğümüzü savunurlar.
• Einstein; izafiyet teorisi ile mekanı tek bir varlıkta birleştirir.
• Henri Bergson; zaman ve mekanı birleştirmiş ve yaşanan zamanı geçmiş ile
geleceğin şimdiki zamanda birleştiği bir deneyim olarak adlandırmıştır.
5. • Saatler bizi zamanın mevsimsel ve günlük dilimlerle yaşanmasından
koparıp,ölçülebilir,tekrarlanbilir anlara bırakmıştır.Bu da,görevlerin
tekrarlanabilmesi sonucu seri üretime yol açmıştır.
• 19.y.y.da Eadweard Muybridge’in hareketi durduran fotografları,
izleyicilerin önceden çıplak gözle göremeyeceği kadar hızlı gerçekleşen
hareketi görmelerini sağlamıştır.Muybridge’in ardışık çekilmiş fotografları
sinema icadınında öncüsüdür.
• 1920lerde Sergey Eisenstein gibi Rus yönetmenler doğrusal zaman
yanılsamasını boşa çıkarmak için çarpıtmalar,tuhaf kamera açıları,ani
yanyana getirmeler ve ayna tutmalar gibi yöntemler denemişlerdir.Aslında
bunların siyasal bir amacıda vardı.Geleneksel zaman ve mekan
kavramından uzaklaştırıp,yeni bilinç biçimleri gelişmesine katkıda
bulunacaklardı.
• Aynı dönemde D.W.Grffith gibi Hollywood yönetmenleride geriye
dönüşü,bölünmüş perdeyi,ileri sıçramayı,yavaşlatılmış ve hızlandırılmış
çekimi keşfettiler.
8. • John Cage’in ilk defa 1952’de bir piyanist tarafından icra edilen 4.33 adlı
eseri 4dk 33 sn süren üç hareketli bir parça için sessiz oturan birkaç
müzisyenden oluşmaktadır.Bu sırada izleyicilerdende her zamanki gibi
kendilerini sanatçının hayal gücüne teslim etmeleri ve gerçek izleyiciler ile
ortamın seslerine kulak vermeleri beklenmektedir.
• Graham,1974 tarihli enstalasyonu Opposing mirrors and Video Monitors
on Time Delay’de izleyicilerini öyle bir yerleştirir ki,insanlar kendilerini aynı
zamanda hem gerçek zamandaki bir aynanın yansımaları hem de beş
dakikalık gecikme ile ilerleyen video görüntüleri olarak görürler.
• Bruce Nauman’da zamansal deneyimi karıştıran güvenlik kameraları ve
monitorlere uygun mekanlar yaratmıştır.
11. • Zamanın yaygın bir öğüdünde olduğu gibi,izleyicileri
‘şimdi burada olmaya’ yönlendiren çabalar,ticaret ve
teknolojinin buyrukları karşısında hemen bir duvara
çarpmıştır.
• Spor kanallarında anında tekrar yapmak,uzaktan
kontrol cihazlarıyla durdurmak, ileri sarmak ve tekrar
oynatmak,bize zamanın akışını kontrol
edebileceğimiz duygusunu vermiştir.
12. • Çağdaş sanatçılar içinde gerçek zamana tutunmaya yönelik en
kararlı çabalara On Kawara’nın eserlerinde rastlarız.60’ların
ortalarından itibaren 2000 den fazla tarihleme resmi yapmıştır.Bu
resimlerle ‘Today Series’ adlı sergiyi yapmıştır.Bu çalışmalarını
tasarlarken katı bir kurala uymuştur.Bunlar belirtilen günde başlanıp
bitirilmelidir,geceyarısı hala bitmemişse bir kenara atılırlar.Bitmiş
eserler her birinin yapıldığı şehirde o günün gazetesinden kesilmiş
bir küpüründe olduğu özel kolilerde toplanır.
• Opalka’da On Kawara’ya benzer bir donkişotluk yapmıştır.Yaptığı
seride beyaza boyanmış sayılar siyah bir alana
yerleştirilmiştir.1972’de bunları yaparken 2000de gelecek hallerini
hesaplayıp ona uygun siyah boyaya beyaz eklemiştir.Ve gerçekten
şuan sayılar ancak tuval eğimli bir ışığa tutulduğunda
görülebilir.1965 ten sonrada bir serisinde sanatçı her günün
sonunda kendi fotografını çekmektedir.Bu şekilde her gün yaşlanan
yüzündeki yansımalar zamanın geçişinin başka bir kaydını
oluşturmaktalar.
15. • Opalka ve Kawara gibi sanatçıların zamanı durdurmaya çalışan anlatımlarına
karşılık, Joan Jonas zamanı durdurmayıp, değişen doğasının keyfini çıkartmak
üzere; canlı eylemden video gösterilerine, film, müzik ve televizyon
yayınlarından, slayt gösterilerine kadar herşeyi birleştirmiştir.
• Joan Jonas, bu çok boyutlu yaklaşımını 1960’ların sonlarından beri geliştirmiş
ve bu yaklaşımla hazırladığı; mit, ritüel, edebiyat ve tarih üzerine bütün
performans ve enstalasyonları, kendisinin de üzerinde durduğu “kadın
kimliğinin anlamlarının araştırılması” konusuna itaf etmiştir.
• Sanatçının çalışmaları yıllar içerisinde gelişirken eleştirmen Douglas Crimp,
Jonas’ın çalışmalarını “de-senkronizasyon” deneyimi olarak nitelendirmiştir.
(mekansal ve zamansal bir karmaşıklığı nitelemektedir)
• Buna en iyi örnek Jonas’ın 1950’lerin başında H.D. (Hilda Doolittle) tarafından
yazılmış “Helen in Egypt” şiirinden esinlenerek hazırladığı “Lines in the Sand”
isimli çalışmasıdır. Jonas’ın bu metinden yarattığı hem performans hem de
enstalasyon, zaman ve mekanla ilgili sıradan deneyimlerin çöktüğü bir dünyayı
akla getirmektedir.
• Jonas’ın pre-endüstriyel ve post-elektronik bilinci kaynaştırması, Nam June
Paik’in çalışmalarının da alt metnidir (esin kaynağı) “video sanatının babası”
olarak anılan ve 2006 yılında hayatını kaybeden Paik, kariyerini, modern
iletişimi ve kendi çalışmalarını mümkün hale getiren ileri teknolojiyi yıkmakla
geçirmiştir.
17. • Paik, 1969’da video mühendisi Shuya Abe’yle işbirliğine girerek, “Paik-Abe
Synthesizer”’ı geliştirmiştir. Paik-Abe Synthesizer, Video görüntülerini
çarpıtarak onları, sürekli akış halindeki zihnin gerçek hayat ile elektronik
görüntüler, sesler ve bilgiler arasında akıcı bir şekilde hareket ettiği bir
dünya deneyimini çoğaltan yoğun soyutlanmış desenlere dönüştüren bir
cihazdır.
• Bu sebeple, sanatçı MTV’den çok önce, yapay yollarla parçalanıp
hızlandırılan görsel imgelerin psikolojik ve fiziksel etkileri üzerinde
durmuştur.
• Paik’in çalışmaları, kitle iletişim araçlarının zaman duygumuzu ve buna
bağlı olarak benlik ve dünya anlayışımızı nasıl manipüle ettiğini irdeler. Bu
düşünce, zamanını çoğunu çeşitli ekranların başında geçiren bir genç
sanatçılar kuşağına çok cazip gelmiştir. Douglas Gordon bunlardan biridir.
• Douglas Gordon’dan başka Cristian Marclay (17dakikalık videosu
‘Telephones’ 1995) ve Paul Preiffers’da Paik’ten etkilenmiştir.
• Gordon,Marclay ve Preiffers gibi sanatçılar montaj zamanla,geleneksel TV
programları ya da filmlerin içerdiği zamansal yanılsamaları boşa çıkaracak
şekilde oynamışlardır.
• Başka sanatçılar da videoyu karşıt amaçlarla kullanırlar.
20. 1966’da Glasgow’da doğan Douglas Gordon,Berlin’de yaşıyor ve
çalışıyor.1996’da Turner Prize kazanan Gordon,bu ödülü kazanan ilk video
sanatçısı.Sanatçı 1997 Venedik Bienali’nde Premio 2000(video çalışmaları
üreten bir sanatçıya ilk defa verildi.),1998’de Hugo Boss Prize ve yakın
zamanda Zürich Kunsthaus tarafından verilen Roswitha Haftmann Prize
ödüllerinide kazanmıştır.Sanatçı aynı zamanda 65.Uluslararası Venedik Film
Festivalinde jüri üyeliği yapmıştır.
İlk işlerinden birisi olan “Meaning and Location” (Anlam ve Mekan –
1990), Luke gospel’inden bir pasaj, farklı yerlerine virgül konularak verilmiş ve
bu sayede gizlice cümlenin anlamının değişmesini sağlamıştır. “List of Names
(1990 – günümüz)” Gordon’ın hatırlayabildiği, tanıştığı bütün kişilerin bir
listesidir. Bu listenin bir versiyonu “Scottish National Gallery of Modern Art”
taki kat merdivenin (stairwell) duvarına uygulanmıştır.
21. • Gerçek hayattaki bir piskolojik rahatsızlık,eksiklik ve parçalanma duygusunu
taklit etmek için montaj zamanı çarpıtarak var olan filmleri değiştirmektedir.
• ‘24-Hour Psycho(1993)’ adlı çalışması tamda bu kapsamda.Saniye başına
birkaç kare yansıtılıp,böylece bütün filmin tam bir gün sürmesi amaçlanarak
Hitchcock’un 1964 tarihli şaheserinin yeniden oynatılan halidir.Bu uzatma
sürecinde tema kaybolur ve izleyici yalnızca mikroskobik ve bütünlüksüz
ayrıntılarla baş başa kalır.
• Gordon bu ilgisini,Alman şehri Müenster’de yaya alt geçidine yerleştirilmiş
olan ‘Between Darkness and Light(after William Blake) ile daha metafizik bir
düzleme taşımıştı.
• Sanatçı,yarı saydam bir ekranın her iki tarafında iki filmi sürekli
oynatarak,belirli bir anda hangi sahnelerin çakıştığını belirleme sansı
arıyordu.Bu filmlerden kutsal olanı(The Song of Bernadette,1943),kutsal
olmayanı (The Exorcist,1973) ve iki kişi arasındaki diyalogu temsil
ediyorlardı.Böylece ,izleyici cennet ile cehennem arasında,gerçek ve montaj
zamanda birbirleriyle örtüşen anlar arasında bir yere konuyordu.
• Gordon, bütün çalışmalarında,bizi hayran bırakmak için kullandıkları araçları
teşhir ederek Hollywood filmlerinden aldığımız hazza çomak sokar.
24. Phantom / Hayalet
Rufus Wainwright ‘All Days Are Nights : Song For Lulu.
Münih 2010 canlı kayıt.(Bayern 2 radyosu tarafından kaydedilmiş.
25. Hayalet bir video ekranı,bir platform ve bir kuyruklu piyanodan oluşuyor ve
tamamen karanlıkta sergileniyor.Bu yerleştirmedeki video,Gordon ile şarkıcı-
besteci Rufus Wainwright’ın ortak bir çalışması.
Gordon burada,izleyiciye mistiğin sınırlarında zihinsel ve fiziksel bir deneyim
sunan metaforik bir mekan kuruyor.Ağır makyaj yapılmış tek bir gözün
Wainwright’ın Gordon tarafından filme alınmış gözü-izleyiciye bakışını
yansıtan büyük ekran ve kuyruklu piyano,yerleştirmenin teatralliğini
vurgularken şiddetle şevkat arasındaki çizgiyi bulanıklaştıran,rahatsızlık verici
bir gerçeklik yaratıyor.Wainwright’ın bakışını onun duygu yüklü müziği
ile(Rufus Wainwright’ın All Day’s Are Nights Song For Lulu Münih 2010 canlı
kaydı,Bayern 2 radyosu tarafından kaydedilmiştir.)Örtüşen bir ritimde
parçalanmışlığı ve çoğaltılmışlığı izleyiciyi büyülenme,öfke,arzu ve tiksinme
arasında bocalayacağı bir ruh haline sürüklüyor.
26.
27. Sanatçının I am also Hyde adlı yerleştirmesinden bir seçkiyse,galerinin üst katında
sergileniyor.Kollektif ve kişisel bellek arasında sürekli bir diyalog sağlayan
Gordon,sergilenen 33 eserinde kendine ve insanlığın karanlık yanına olan kişisel bakışını
sorguluyor.Gordon’ın imajlarının,fotograflarının ve kişisel eşyalarının sunulduğu açık bir
günlük gibi olan sanat eseri,yerleşmiş bir zaman algısıyla tasarlanmış otobiyografik bir
yerleştirme.Sanat hayatında ilk kez,Gordon tamamen kendi hikayesi üzerine
yoğunlaşıyor.
28. Selfportrait of you +me
(Jean-Paul Belmondo)
Montfavet , August 2007
Burnt photograph on mirror
34*35cm
Selfportrait of you + me
(Simone Signoret)
2008
Burnt photograph on mirror
80,5*59.5*6cm
Selfportrait of you+me
Alain Delon
Montfavet , August 2007
Burnt photograph on mirror
25*25cm
29.
30. Gordon’ın ikonik görüntülere olan aşırı hyranlığı bu görüntülerin kazayla
tahrip edilmesini irdelediği self-portrait of you+me adlı serisinden bir grup
eserde özgün fotograflarına ek olarak sunuluyor.Üzerinde çalışmış her
portrenin arkasında,izleyici fotografa ait kalıntıların ötesini görmeye zorlayan
aynamsı bir yüzey var.