An example of a Demographic Data Report for a Neilsen designated market areas or DMAs. These reports contain basic demographics (i.e. population, race, income, etc.). They are print-ready PDF documents with colorful graphs that you can easily include in your presentations and final reports. This option is a typically good fit if you need demographics for a handful of DMAs.

1. DEMOGRAPHICS STARTER REPORT
San Diego DMA
TABLE OF CONTENTS
Topic Page
Summary 2
Population 3
Race 4
Sex 6
AgeBreakdown 6
Educational Attainment 7
Households 8
Income 9
Poverty 9
Housing 10
Citations 11
prepared by
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2. Page 2
2013 POPULATION
3,138,265
MEDIAN HOUSEHOLD INCOME
$62,962
EDUCATIONALATTAINMENT RACE & ORIGIN
POVERTY
10.5%for all familieswhose income in the past 12monthsis
belowthe poverty level
UNEMPLOYMENT
10.0%for the population 16years& over in the labor force
HOUSING UNITS
1,169,496houses,apartments,mobile homes,group ofroomsor
single roomsthat serve asseparate living quarters
HOUSEHOLDS
1,076,483all the people who occupy a housing unit
DEMOGRAPHICS STARTER REPORT
San Diego DMA
SEX BY AGE
Source: United States Census Bureau. American Community Survey 2013.
196,582 200,459
245,225
215,568 212,487 204,326
139,865 147,658
208,065 214,401
283,785
224,538
213,614
195,870
127,906
107,916
Female Male
0to 9 10to 19 20to 29 30to 39 40to 49 50to 59 60to 69 70+
0k
200k
400k
14.5%
19.1%
31.8%
21.5%
13.1%
No Diploma High School SomeCollege
Bachelors Graduate
48.0%
4.8%
0.4%
10.9%
0.4%
0.2%
3.0%
32.4%
White Black American Indian
Asian Islander Other Two
Hispanic

3. Page 3
DEMOGRAPHICS STARTER REPORT
San Diego DMA
POPULATION
Population Estimates (ACS)
Source: American Community Survey
Historical Population Counts
Source: Decennial Census 2010, 2000
2,813,833
3,095,313
3,060,849
3,100,500
3,138,265
Historical Population Estimates(ACS)
2000 2010 2011 2012 2013
2,700k
2,800k
2,900k
3,000k
3,100k
3,200k
# % Change
2011 5-yr estimate 3,060,849 -
2012 5-yr estimate 3,100,500 -
2013 5-yr estimate 3,138,265 -
# % Change
2000 2,813,833 -
2010 3,095,313 10.0%

4. Page 4
DEMOGRAPHICS STARTER REPORT
San Diego DMA
RACE
Race & Origin (Hispanic)
The complete Census race descriptions are as follows: White alone; Black or African American alone; American Indian and Alaska Native alone; Asian alone; Native
Hawaiian and Other Pacific Islander alone; Some Other Race alone; and Two or More Races. Hispanics may be of any race. For more information, visit the American
Community Survey Data & Documentation page: http://www.census.gov/acs/www/data_documentation/documentation_main/.
Source: American Community Survey 2013
White: 48.0%
Black: 4.8%
American Indian: 0.4%
Asian: 10.9%
Islander: 0.4%
Some OtherRace: 0.2%
Two orMore: 3.0%
Hispanic: 32.4%
# %
Non-Hispanic 2,122,903 67.6%
White 1,505,595 48.0%
Black 150,348 4.8%
American Indian 11,081 0.4%
Asian 342,729 10.9%
Islander 13,343 0.4%
Other 4,894 0.2%
Two or More 94,913 3.0%
Hispanic 1,015,362 32.4%
Total Population 3,138,265 -

5. Page 5
DEMOGRAPHICS STARTER REPORT
San Diego DMA
Detailed Race
Source: American Community Survey 2013
# %
Onerace 2,992,095 95.3%
White 2,241,045 71.4%
Black or African American 158,843 5.1%
American Indian and Alaska Native 21,795 0.7%
Cherokee tribal grouping 1,214 0.0%
Chippewa tribal grouping 350 0.0%
Navajo tribal grouping 601 0.0%
Sioux tribal grouping 272 0.0%
Asian 348,951 11.1%
Asian Indian 26,359 0.8%
Chinese 53,880 1.7%
Filipino 147,798 4.7%
Japanese 18,961 0.6%
Korean 18,775 0.6%
Vietnamese 50,319 1.6%
Other Asian 32,859 1.0%
Native Hawaiian and Other Pacific Islander 14,411 0.5%
Native Hawaiian 2,500 0.1%
Guamanian or Chamorro 4,530 0.1%
Samoan 5,005 0.2%
Other Pacific Islander 2,376 0.1%
Some other race 207,050 6.6%
Two or moreraces 146,170 4.7%
White and Black or African American 17,129 0.5%
White and American Indian and Alaska Native 23,107 0.7%
White and Asian 49,506 1.6%
Black or African American and American Indian and Alaska
Native
2,296 0.1%
Total Population 3,138,265 -

6. Page 6
DEMOGRAPHICS STARTER REPORT
San Diego DMA
Hispanic orLatino
Source: American Community Survey 2013
SEX
Source: American Community Survey 2013
AGE BREAKDOWN
Source: American Community Survey 2013
# %
Non-Hispanic 2,122,903 67.6%
Hispanic or Latino (of any race) 1,015,362 32.4%
Mexican 909,622 29.0%
Puerto Rican 19,859 0.6%
Cuban 6,201 0.2%
Other 79,680 2.5%
Total Population 3,138,265 -
# %
Male 1,576,095 50.2%
Female 1,562,170 49.8%
Total Population 3,138,265 -
# %
0 to 9 years 404,647 12.9%
10 to 19 years 414,860 13.2%
20 to 29 years 529,010 16.9%
30 to 39 years 440,106 14.0%
40 to 49 years 426,101 13.6%
50 to 59 years 400,196 12.8%
60 to 69 years 267,771 8.5%
70+ years 255,574 8.1%
Total Population 3,138,265 -

7. Page 7
DEMOGRAPHICS STARTER REPORT
San Diego DMA
EDUCATIONAL ATTAINMENT
Source: American Community Survey 2013
14.5%
19.1%
31.8%
21.5%
13.1%
No Diploma High School SomeCollege Bachelors Graduate
# %
No diploma 297,188 14.5%
High school graduate&equivalency 390,636 19.1%
Associatedegree&somecollege, no degree 651,358 31.8%
Bachelor'sdegree 439,641 21.5%
Graduateor Professional degree 267,666 13.1%
Population 25 Yearsand Over 2,046,489

8. Page 8
DEMOGRAPHICS STARTER REPORT
San Diego DMA
HOUSEHOLDS
Household Types
A family household consists of a householder and one or more other people living in the same household who are related to the householder by birth, marriage, or
adoption. A nonfamily household is a householder living alone or with nonrelatives only. Same-sex couple households with no relatives of the householder present
are tabulated in nonfamily households. For more information, visit the American Community Survey Data & Documentation page:
http://www.census.gov/acs/www/data_documentation/documentation_main/.
Source: American Community Survey 2013
# %
Family households(families) 714,977 66.4%
With own children under 18 years 334,590 31.1%
Married-couple family 531,598 49.4%
With own children under 18 years 241,402 22.4%
Male householder, no wife present 52,992 4.9%
With own children under 18 years 23,600 2.2%
Female householder, no husband present 130,387 12.1%
With own children under 18 years 69,588 6.5%
Nonfamily households 361,506 33.6%
Householder living alone 269,498 25.0%
65 years and over 88,637 8.2%
Total households 1,076,483 -

9. Page 9
DEMOGRAPHICS STARTER REPORT
San Diego DMA
INCOME
Median Household Income
Source: American Community Survey 2013
Household Income Distribution
The 2015 Federal Poverty Guideline for a family of 4 in Alaska is $30,320. The 2015 Federal Poverty Guideline for a family of 4 in Hawaii is $27,890. The 2015
Federal Poverty Guideline for a family of 4 in all other states is $24,250.
Source: American Community Survey 2013, Federal Register
POVERTY
Source: American Community Survey 2013
American Community Survey (ACS) 2013 in 2013
inflation adjusted dollars
$62,962
Incomein thousands. # %
Lessthan $10 63,844 5.9%
$10 to $14.9 47,078 4.4%
$15 to $24.9 93,032 8.6%
$25 to $34.9 95,695 8.9%
$35 to $49.9 134,978 12.5%
$50 to $74.9 184,850 17.2%
$75 to $99.9 140,654 13.1%
$100 to $149.9 167,822 15.6%
$150 to $199.9 76,123 7.1%
$200K+ 72,407 6.7%
# %
Familieswith Incomein thepast12 monthsbelow
poverty level
- 10.5%

10. Page 10
DEMOGRAPHICS STARTER REPORT
San Diego DMA
HOUSING
Occupancy
Source: American Community Survey 2013
Value
Source: American Community Survey 2013
# %
Occupied Housing Units 1,076,483 92.0%
Owner-occupied Housing Units 579,661 53.8%
Renter-occupied Housing Units 496,822 46.2%
VacantHousing Units 93,013 8.0%
Total Housing Units 1,169,496 -
Owner-occupied: 53.8%
Renter-occupied: 46.2%
# %
Median Valueof Owner-occupied Housing Units $402,100 -

11. Page 11
DEMOGRAPHICS STARTER REPORT
San Diego DMA
CITATIONS & NOTES
Citations
United States Census Bureau / American FactFinder. "DP02: SELECTED SOCIAL CHARACTERISTICS IN THE UNITED STATES". 2009 -2013 American Community
Survey . U.S. Census Bureau's American Community Survey Office. Web. 4 December 2014 http://factfinder2.census.gov.
United States Census Bureau / American FactFinder. "DP03: SELECTED ECONOMIC CHARACTERISTICS". 2009 -2013 American Community Survey . U.S. Census
Bureau's American Community Survey Office. Web. 4 December 2014 http://factfinder2.census.gov.
United States Census Bureau / American FactFinder. "DP04: SELECTED HOUSING CHARACTERISTICS". 2009 -2013 American Community Survey . U.S. Census
Bureau's American Community Survey Office. Web. 4 December 2014 http://factfinder2.census.gov.
United States Census Bureau / American FactFinder. "DP05 : ACS DEMOGRAPHIC AND HOUSING ESTIMATES". 2009 -2013 American Community Survey . U.S.
Census Bureau's American Community Survey Office. Web. 4 December 2014 http://factfinder2.census.gov.
United States Census Bureau. "B01001 Sex by Age." 2009 -2013 American Community Survey . U.S. Census Bureau's American Community Survey Office. Web. 4
December 2014 http://ftp2.census.gov/.
United States Census Bureau. 2000 Census . U.S. Census Bureau, 2011.Web. 17 October 2012 ftp://ftp.census.gov/census_2000/.
United States Census Bureau. 2010 Census . U.S. Census Bureau, 2012.Web. 17 October 2012 ftp://ftp.census.gov/census_2010/.
Federal Register, Vol. 80, No. 14, January 22, 2015, pp.3236-3237
Notes
American Community Survey data are estimates, not counts.
Although the American Community Survey (ACS) produces population, demographic and housing unit estimates, it is the Census Bureau's Population Estimates
Program that produces and disseminates the official estimates of the population for the nation, states, counties, cities and towns and estimates of housing units for
states and counties.
Supporting documentation on code lists, subject definitions, data accuracy, and statistical testing can be found on the American Community Survey website in the
Data and Documentation section.
Sample size and data quality measures (including coverage rates, allocation rates, and response rates) can be found on the American Community Survey website in the
Methodology section.
Data are based on a sample and are subject to sampling variability. The degree of uncertainty for an estimate arising from sampling variability is represented through
the use of a margin of error. The value shown here is the 90 percent margin of error. The margin of error can be interpreted roughly as providing a 90 percent
probability that the interval defined by the estimate minus the margin of error and the estimate plus the margin of error (the lower and upper confidence bounds)
contains the true value. In addition to sampling variability, the ACS estimates are subject to nonsampling error (for a discussion of nonsampling variability, see
Accuracy of the Data). The effect of nonsampling error is not represented in these tables.
The ACS questions on Hispanic origin and race were revised in 2008 to make them consistent with the Census 2010 question wording. Any changes in estimates for
2008 and beyond may be due to demographic changes, as well as factors including questionnaire changes, differences in ACS population controls, and
methodological differences in the population estimates, and therefore should be used with caution. For a summary of questionnaire changes see
http://www.census.gov/acs/www/methodology/questionnaire_changes/. For more information about changes in the estimates see
http://www.census.gov/population/www/socdemo/hispanic/reports.html.
For more information on understanding race and Hispanic origin data, please see the Census 2010 Brief entitled, Overview of Race and Hispanic Origin: 2010, issued
March 2011. (pdf format)
Generated 2015-05-20 23:48:17 +0000