A short case description of the Samsung Photo Exhibition Case. A campaign for Samsung Mobile Photography, and more specific, the Samsung Ultra Touch, 8MP.

1. A blue and a pink
creature, making
history.
A campaign for Samsung Mobile Belgium.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

2. ... or how social media
can lead to real life
acts that matter.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

3. Hi, Iʼm Francesco
I work as a digital
planner
at GERMAINE
an ad agency in antwerp
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

4. Iʼm not talking about
The future of
communication
bla-bla-bla...
There is enough of that
already.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

5. Iʼm going to talk
about what
communication can
DO, right NOW.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

6. Our mission:
to proof to technology
driven, young, cool and
artistic people, that
Samsung Mobile equals
Great photography
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

7. Fact:
The phone, the Samsung Ultra Touch
has in fact a very good camera of 8MP.
Thatʼs like a lot for a
phone!
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

8. Fact:
Samsung International had this great
campaign, just laying around,
with two of the cutest creates starring in
it...
Rosy and Blue.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

9. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

10. We worked in 3 steps:
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

11. Step 1. Creating
sympathy for lovely, but
fictional characters.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

12. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

13. Blue is a photographer,
and likes to talk to his
friends about it.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

14. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

15. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

16. Step 2. Getting to know
the cool people at some
of the summer festivals.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

17. © GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

18. Step 3. An event for all
the cool cats, into
photography.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

19. Blue invited his
photography friends to
his photo exhibition at
the FOMU in Antwerp.
All pictures taken, with a
Samsung Mobile Phone.
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be

20. A blue and a pink
creature, making
history. A campaign for Samsung Mobile Belgium.
by francesco caccamese: planner @ GERMAINE & gonzales
www.twitter.com/francesk0
francesco.caccamese@germaine.be
http://francesk0.wordpress.com/
© GERMAINE, antwerp 2000, de burburestraat 6-8 , Belgium
www.germaine.be