The document provides 11 tips for building a strong social media presence for business. It recommends completing all profile information and using keywords to optimize search engine results. Goals and objectives should be set for social media posts, and analytics tools can help track industry trends and competitor activity. Visuals like logos, images and cover photos create a first impression, so they need to be high quality and representative of the brand. Interactive content like polls and games can engage users and reduce boredom. Consistency in posting regular, visually appealing content on topics related to goals is important to keep users interested. Cross-promotion across different social networks can introduce the brand to new audiences.

1. 11 Simple Hacks to build Killer Social Media Presence
With increasing number of brands entering the social media in moments makes the networking
noisy and it is hard to boost up social media presence. However, a problem always comes with
a hint of solution. It depends on the brands to promote them considering the type of audience,
other similar firm’s activities on the highly active social media like Google+, LinkedIn, Pinterest,
Facebook etc. While creating or expanding the presence in a social media, the host needs a vision
to see the aftermath. The social media presence should bridge the gap between the host and the
target audience as well as opening the door for complete interaction. In the end of a day a
user/customer shares the activities with others if only the experience satisfies them.
1. No missing link
The social media presence should be complete so that the user/customer can easily find the
page. The completion means answering all the questions including the optional like category of
the brands, number of projects done, project description etc. Use of proper keywords is important
as the search engines find pages depending on keywords. The page should be described with a
little efforts using keywords like brand type, type of audience, type of contents etc.
2. Choosing goals and objectives
To promote social media for business a proper plan is needed. The plan focuses on the goal and
objectives of the brand. The posts should be based on those goals and objectives. The objectives
include choosing the audience, planning the post sharing at the right time etc. The audience
should relate somehow with the page content. Using post to show the weak or softer side like the
story about struggling, responding to the audience posts is important. The way of promoting need
a reason as well as satisfaction of the customer need. The noisy social media is hard for new
pages therefore the goal should include some media tools to decrease the work-load. Tools like
‘Socedo’, ‘SecureMySocial’ can deal with engagement, reporting, optimization of business as
well as identifying internal policy, law violation respectively. The analytical tools like ‘Nuvi’,
‘Cyfe’ can research on industry, competitor and advertisements in social media as well as social
media conversations.

2. 3. Make up to catch eyes
The visual representation needs to be good. The visual representation includes the share images,
videos, cover photos etc. To promote a brand in social media for business a proper icon or logo
is important. For a travel company a logo should send a message of smooth travel to connect
with the user or customer. The images are the ‘first impression’ of a page therefore they should
be high resolution, easily identifiable as well as of proper size for both laptop and mobiles.
4. Interactive content
The page content should provide all the important information to the user. Due to availability of
various similar pages content user easily moves to other pages if they feel bored. The page
content should use something so that users can participate in that. Including Question answer as
well as easy games can attract people. The webpage which has a content of psychological
counseling can add a questionnaire to find the ‘alter ego ‘or some animations to describe
‘avatars’ in particular colors. The interaction also includes the presence of links and share button
for all the social networking sites from the homepage as well as active chat boxes for the users.
5. Choosing the strategy
A ‘business’ or ‘entertainment’ page needs proper strategy like providing a reason or voice for
the page. The page should target and prioritize the users with related posts. The page needs to
tell people about the business or more specifically the seller. If the page targets the middle class
of society the products should be such that the audience relates with those. The promotion of the
business needs to be both manual and virtual. The virtual audience should relate the physical
audience without any missing link. The host also needs knowledge about the customer or users
like age group, type of interest, comments etc.
6. Cross networking
Cross promotion is a challenging topic in social media. Every social networking site has some
target audience. The advantage is to introduce the business to a large anonymous group of
people. If the new people like the posts the brand is in a new path of expansion. Cross
networking can be done by adding other social tabs like LinkedIn, Google+ in a Facebook page.

3. Integrating social media post to the weekly newsletter or use of ‘Hashtags’, blogs are some other
ways of networking.
7. Synchronizing the post time and audience
The host should know the target customer or user. The posts should be posted at the right time
for the user. As an example, if the target group is the working class of adults then the posts
should come in the usual break time or late at night.
8. Mastering communication
The communication or the link to the user is one crucial point of social media presence. The
communication includes linked to the popular blog posts, responsive pages in both on and offline
mode, mention and citation of related items etc. The customer should not complain reaching the
host in the time of their need. The help and support menus are must in the pages too.
9. Consistent host
The post on the topics and related items should come in the webpage regularly. Users are prone
to new subject and posts. The social media presence of the post should be a cheerful visual with
proper pictures and related stories with inspirational reference of links.
10. Touching the inner competitor
The users like to participate and introduced to the vast virtual world. Including games or
animations in the posts can draw attention easily. Once the user finds the post interesting they
will crave for more. Use of sudden survey or comment session can be helpful too.
11. Minimal outsourcing
The outsourcing gives an idea of detachment psychologically. In a social media or virtual world
people feels alone and helpless initially. The brand needs to describe itself properly with patience
and FAQs for all related items. The brand or firm should include all the posts by itself. The
customers relates with this instantly. Outsourcing something does not provide all the important
answers the user needed.