This document provides an overview and marketing plan for promoting MetroPCS in the St. Louis market. It identifies hot spots in neighborhoods like Walnut Park, Forest Park Southeast, and Botanical Heights that are ideal for guerrilla marketing events. It also lists upcoming local events from October to December like fall festivals, BBQ bashes, and Halloween events that MetroPCS could participate in for experiential marketing. The proposed media mix and tactics include distributing door hangers, using backpack banner teams, and hiring a sign spinner. It provides a timeline, budget, and management fees for executing the plan from September to ongoing in October.