Sample slides
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A few slides that I've designed over the years for various clients. Check out nextslidedesign.com for more or reach out to me at robdevaney (@) gmail.com.
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- 7. TIP #1 Let your voice be heard
- 10. Timeline to Campaign Launch Novartis Animal Health Lincoln, NE plant shuts down Dec. 2011 Drugs are unavailable, vets complain about lost revenue Andy Ferrigno’s “Save a Spot” letter Aug. 28, 2012 NAH FAQs Aug. 28, 2012 fields damage control Today vets and pet owners remain dissatisfied with NAH, demand products Fall, 2012 - Vetology launches targeted outreach campaign to repair relationship
- 11. The Consumer Health Insurance Experience 11
- 12. 12 The Consumer Health Insurance Experience
- 13. “It is critical to understand the changes in the marketplace … The Shopper is in control… Shopper marketing shifts the focus from products to shoppers—driving decisions with shopper-specific insight and behaviors.” Jim Dippold, Senior Vice President, Consumer & Shopper Marketing, Symphony IRI Group 13 The old notion that Marketing “owns” the consumer and Sales “owns” the store is no longer relevant; what happens when the consumer is in the store – who “owns” the Shopper?” Meridien Consulting Group
- 14. 14 “Today's shoppers are better- informed and less brand loyal than their predecessors. Marketers can no longer be content that their mass media advertising has done the job of effectively building brand awareness…” Peter Hoyt CEO, Path to Purchase Institute
- 15. Unclear Vision, Role and Understanding of the Shopper Marketing Capability Across Dole “Shopper Marketing is fact based communication.” “Shopper marketing is programming designed outside of a deal.” “It’s frequency, loyalty, retention and rewards.” “It’s data driven marketing that influences purchase decisions.” Without a unified vision and a collective understanding of what the discipline means to Dole, the function cannot be optimized as strategic resource Implications 15
- 16. 16 Patience is somebody else’s virtue.
- 17. 17 Page © 2012 University of Phoenix, Inc. | All rights reserved We're here to provide support to the vertical market teams. We have a more top down approach. In our work with the associations, in working with the WF development arms, we're providing a drip feed of information to the deans. The deans have direct access to these associations. Jeff Greipp NISG Director Criminal Justice & Security
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Editor's Notes
- Thank you for your interest in Evolve Recycling, a leading collector and remanufacturer of printer cartridges.
- Please use mac computer(in box now) and don’t break the slide heading banner. Should read $1K not $1M, a typo by me.
- Transformational Change Is Required, and It’s Quite Complex – Building shopper marketing capabilities will require a significant transformation of the status quo in marketing and sales organizations. This transformation will include, but is not limited to, how insights are generated, how much is spent on insight generation, how segmentation is performed, how budgets are developed, how teams are structured, what skills are required, and how execution happens in-store.
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