The document outlines a market research report on the cloud storage market from 2014 to 2018, focusing on market size, growth, key drivers, and constraints across various regions and industries, particularly retail. It highlights trends such as increasing adoption of cloud storage by small and medium businesses due to cost benefits, with concerns around data ownership and vendor lock-in impacting growth. The report suggests significant growth potential in regions like Asia-Pacific and Europe, driven by advancements in technology and the shift towards hybrid cloud solutions.

1. Cloud Storage Market - Outlook (2014-18)
for Retail
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3. Table
of Contents
1. Introduction
1.1. Report Description
1.2. Objective
1.3. Scope of the Research
1.4. Regions Covered
1.5. Key Takeaways
1.6. Key Stakeholders
1.7. Key Terminologies
1.8. List of Abbreviations
2. Executive Summary
2.1. Executive Overview
3. Research and Forecasting
3.1. Research Methodology
3.2. Forecasting Methodology
4. Industry Landscape
4.1. Market Size and Growth
4.2. Competitive Landscape
4.3. Market Share
4.4. Company Classification
4.5. Region Outlook
4.6. Market Metrics
4.7. Porter's Five Forces Model
4.8. Key Drivers Analysis
4.9. Key Constraints Analysis
4.10. Key Opportunities Identified
4.11. Key Challenges Identified
5. Market Segmentation
5.1. Vertical
5.1.1. Retail
5.1.1.1. Market Size and Forecasting
5.1.1.2. Key Drivers Analysis
5.1.1.3. Key Constraints Analysis
5.1.1.4. Key Opportunities Identified
5.1.1.5. Key Challenges Identified
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Introduction 01 4

5. 1. Introduction
1.1. Report Description
1.2. Objective
1. To understand the Cloud Storage market across the globe by addressing the challenges faced by the
industry with regards to the adoption of cloud storage.
2.To estimate the size of present global Cloud Storage market and its forecast.
1.3. Scope of the Research
Scope of the research was limited to understanding the market share across segments. Key drivers,
constraints and challenges along with their impact on various business functions in both short term and
long term were addressed.
1. End User Verticals
2. Solution Deployment types
3. Solution types
4. Regions based segmentation and their forecast
1.4. Regions Covered
1. North America (USA, Canada and Mexico)
2. South America (Brazil, Argentina)
3. Europe (UK, Italy, France, Germany, Spain, Netherlands)
4. APJ (China, India, Japan, Australia & other Pacific countries)
5. Rest of the World (Middle East & Africa, Russia & other countries)
1.5. Key Takeaways
The research conducted to understand Cloud Storage markets in different regions of the globe have
revealed some valuable insights. Some of the key take away points involve:
1. Big Data and Mobility will drive the cloud storage market.
2. SMBs are showing a rise in demand or cloud storage solutions.
3. North America has the highest market share for cloud storage solutions followed by Europe & APJ.
4. Enterprises dominate the cloud storage market revenues while SMBs have the highest growth rate.
5.
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6. Hybrid cloud deployment of cloud storage solutions are witnessing the highest growth rate
6. Backup cloud storage solution is leading the market in terms of revenue while solutions in Cloud Gateway
and Data Access & movement are growing at a faster pace.
7. Financial Services, Manufacturing, IT & Telecommunication verticals use cloud storage extensively.
8. North America is leading the cloud storage market followed by Europe & APJ.
1.6. Key Stakeholders
As a business owner or stakeholder, one needs to pay attention to clues on what is going to happen in
themarket, in order to stay ahead in the league. While it is good to participate with the own clan to
understand the current market better and to mature sales performance in existing markets, a smart
stakeholderwill always seek information on its market and competition.
The major beneficiaries of these reports are Cloud Storage vendors, Cloud Storage end users, Cloud Storage
service providers.
This comprehensive report allows companies to alleviate risk, recognize new opportunities and
initiateeffective strategies for growth.
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7. 1.7. Key Terminologies
1. Cloud Storage: Cloud storage is a service model in which data is maintained, managed and backed up
remotely and made available to users over a network.
2. Public cloud: The cloud infrastructure is provisioned for open use by the general public. It may be owned,
managed, and operated by a business, academic, or government organization, or some combination of
them. It exists on the premises of the cloud provider.
3. Private cloud: The cloud infrastructure is provisioned for exclusive use by a single organization
comprising multiple consumers (e.g., business units). It may be owned, managed, and operated by the
organization, a third party, or some combination of them, and it may exist on or off premises.
4. Hybrid cloud: The cloud infrastructure is a composition of two or more distinct cloud infrastructures
(private, community, or public) that remain unique entities, but are bound together by standardized or
proprietary technology that enables data and application portability (e.g., cloud bursting for load balancing
between clouds).
5. Big Data: Big data describes any voluminous amount of structured, semi-structured and unstructured
data that has the potential to be mined for information.
6. Mobility: Mobility describes the usage of mobile devices and cloud services by employees to perform
business tasks from anywhere at any time.
7. Vendor Lock-In: Vendor lock-in is a situation in which a customer using a product or service cannot easily
transition to a competitor's product or service.
8. SMB: Companies with an employee size between 10 & 100
9. Mid-Size: Companies with an employee size between 101 & 500
10. Enterprise: Companies with an employee headcount above 500
11. North America: North America includes the countries - USA (United States of America), Canada and
Mexico
12. Europe: Europe includes countries - UK (United Kingdom), France, Italy, Germany, Spain etc.
13. South America: South America includes Brazil and Argentina
14. APJ: Asia Pacific including Japan covers the countries - India, China, Japan, Philippines, and Australia.
15. Rest of World: Rest of World includes South Africa, Middle East Asia - UAE (United Arab Emirates), Saudi
Arabia etc.
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8. 1.8. List of Abbreviations
1. APJ: Asia Pacific including Japan
2. AWS: Amazon Web Services
3. BYOD: Bring Your Own Device
4. CAGR: Compounded Annual Growth Rate
5. GDP: Gross Domestic Product
6. SMB: Small and Medium Business
7. SME: Subject Matter Experts
8. UK: United Kingdom
9. USA: United States of America
10. USD: United States Dollar
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Executive Summary 02 9

10. 2. Executive Summary
2.1. Executive Overview
The notion of cloud storage was originally sowed in early 1960 but it was introduced in 2006 by Amazon Web
Services. The means of storing data in an enterprise have changed over the last few decades. The evolution
of storage systems in organizations across the world has happened owing to intensifying corporate digital
data and their stipulate for more storage at low cost with least maintenance.
With more and more digitization taking place in every industry, the thirst for data storage is rising, which
cannot be sufficed by traditional means of storage thereby giving birth to cloud storage. It not only provides
storage but also provides data backup which can be retrieved as and when required. Over the past few
years cloud storage has seen a tremendous growth across the globe. Storage solution vendors have seen a
potential market for cloud storage because of which new vendors had entered the market recently.
Increased competition has compelled major vendors to lower their prices thereby raising the entry barriers
for newcomers.
The factors that drive adoption of cloud storage are the technologies like big data, mobility in enterprises,
digitization in almost every sector and the increasing demand for storage at lower cost from the SMBs.
Constraints like data ownership, bandwidth limitation and location of data server which restrict
organizations in adopting cloud storage.
The biggest challenge for cloud storage is vendor lock-in and security concerns from the end user side.
Vendor lock-in restricts an organization from switching its vendor and an absence of established protocols
to switching vendors has resulted in vendors making their own set of rules for switching and data transfer.
Another challenge is the security of data as location of data storage is not known to the customers adding to
the anxiety of losing critical data. The challenges of cloud storage can be overcome by the advantages of
adopting it which includes unlimited capacity, scalability of storage space without affecting the
performance of the organization, fast access of data from anywhere any time.
Presently, most of the enterprises have already adopted cloud storage because of the low cost associated
with it. The trend is now shifting towards mid-size and small companies. Enterprise level companies prefer
private cloud deployment of cloud storage solutions because of security reasons. Enterprises are adopting
hybrid cloud storage which has advantages of both public and private cloud deployments.
Cloud storage adoption is growing among SMBs because of the cost benefits. Cloud storage makes it easier
for the SMBs owners and managers, who prefer an easy access to their data at low costs. SMBs on the
demand side are expected to generate good revenue in terms of volume to service providers thereby having
a high impact on cloud storage market. SMBs across the globe are expected to grow in cloud storage
adoption.
Cloud storage is adopted across industry verticals because of the advantages associated with it. Financial
services, IT and telecom are adopting cloud storage extensively along with retail and manufacturing.
Among the cloud storage solutions, companies are hesitating to adopt the primary cloud storage solution
due to latency issues. With the introduction of cloud storage gateway, the latency issues have been
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11. addressed and the performance of applications has improved. Majority of the organizations are using cloud
storage as backup solution, which helps them in not only storing data but also provides disaster recovery
options.
Gradually the awareness among organizations is increasing on the advantages of deploying cloud storage
solutions. It has been analyzed that the cloud storage market has huge demand in regions like APJ and
Europe, but the major concern is the location of database server and the ownership of data. In order to
overcome this concern, major cloud storage vendors are implementing database servers globally, so that
they the client data are stored and data leakage beyond the geographies is overcome.
The worldwide market for cloud storage is USD $9.6 Billion in 2013 and is expected to grow at an impressive
rate over the next 3-5 years.
Global Cloud storage Market is segmented on the basis of solutions, geographies, verticals, deployment
mode, and end users. The market by solutions is further split into primary storage, backup storage, cloud
storage gateway and data movement and access solution. The market by deployment model is split into
private, public and hybrid cloud deployments. The geographies studied include North America, South
America, Europe, Asia Pacific & Japan and Rest of World which includes Middle East & Africa.
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Research and Forecasting 03 12

13. 3.1. Research Methodology
Base Year: 2013
Forecasting Period: 2014 - 2018
3.1.1. Sampling
The leading suppliers of each end-user product categories that were chosen to provide a larger
representative sample.
Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and
others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth
aspects of the market.
3.1.2. Secondary Research
The research methodology that was carried out was desk research through various journals, association
reports, and in house database to build a knowledge base on various market service segments, product
categories and industry trends.
Various fact based data was analyzed. Some of the sources included:
a. ResearchFox Knowledge Base:
Previous data on the market has been put through a rigorous and comprehensive analysis to analyze
the current state.
b. Desk Research:
Industry reports, annual reports, press releases, webinars, journals and publication, independent rating
agencies and government statistics.
3.1.3. Primary Research
Primary interviews were conducted among various stakeholders:
Product and service companies
Members of associations and alliances
Subject Matter Experts and Evangelists
Consultants and Strategists
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14. 3.1.4. Industry Information
It was essential to understand the current industry landscape, market dynamics, security ecosystem and
competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales
Managers and product stakeholders were interviewed.
3.1.5. Technical Information
In addition to the interviews with leading participants for industry-related information, ResearchFox
conducted interviews with Research and Development (R&D) and Design and Development teams to
understand the current usage of the products by service type and also to find out the emerging trends.
Finally, interviews with suppliers were conducted to cross check the validity of information and also to
understand the emerging trends in the end-user segment.
The detailed methodology for primary research is outlined below.
3.1.6. Primary Interview Questionnaire Design
ResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their
discussions. This process ensured the collection of all necessary data. The questionnaire was designed to
elicit unbiased industry level data (market size, production, sales, and others), that had check points
(questions such as company level information and their position in the industry acted as check points) to
ensure accuracy of the data. The questionnaire included the following sections:
1. Industry level information
2. Characteristics and Dynamics
3. Company-specific information
4. Market segmentation data
3.1.7. Interview Questionnaire Test and Validation
Following the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the
appropriate market and technology data was generated. After the final design of the questionnaire,
ResearchFox began full scale primary research. Specific companies targeted for primary research interviews
were selected based upon market participation. Higher was the entity's profile, more attractive was the
entity.
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15. 3.1.8. Interview Process
As participants respond in the course of an interview, ResearchFox analysts are trained to move from lower
priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's
behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the
industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key
data, operations, and competitive information. Multiple contacts within a single organization and with an
individual are often planned and/or staged in order to optimize and complete the information gathering
process.
3.1.9. Research Validation
At a point, when 20 percent of the research interviews and/or data collection had been completed,
ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with
project objectives. The analyst team analyzed the information from the interviews and information was
validated through a combination of the following validation techniques:
Cross checking with other primary data and previously developed in-house research
Review of secondary information, such as trade journals, annual reports and industry directories
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16. 3.2. Forecasting Methodology
3.2.1. Step-by-Step Methodology for Market Estimation and Forecasting
Market Estimation and Forecast Methodology, 2014
Step Method
1
Understand the market mechanism for the market through structured, systematic and theoretically established
norms of analyzing, designing, introducing and quality assurance of the market estimation
2 Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time
3 Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team
4 Market estimation and forecast calculation
5 Delphi method and Causal Analysis used as and when required
6
Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final
publication
Source: ResearchFox
Significance and Importance of the Market Forecast, 2014
Sr. No. Significance and Importance
1 Helps revisit on the company's R&D investments
2 Keeps the Sales and Marketing team posted on the market prospects
3 Strategize investment and expansion plans
4 Improve business planning
5 Helps create business aims and set sales figures within the company
6 Aware of the current market competition
7 Support plans for Merger and Acquisition (M&A)
Source: ResearchFox
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