The Key Club International Board of Trustees Communications Committee report outlines recommendations on communications initiatives. The committee recommends: 1) Approving a promotional video vision and distribution plan, 2) Approving a new, lower-cost idea for an online service center, and 3) Approving two webinar ideas to be held before the International Convention. The report also provides updates on website guidelines, tagging resources, a mobile application, updating leadership guides, and the board's promotional plan for the International Convention.

1. KEY CLUB INTERNATIONAL BOARD OF TRUSTEES
BOARD COMMITTEE REPORT
BOARD COMMITTEE ON
COMMUNICATIONS
Committee Members
__ Kayla Lash, Chairwoman
__ Zach Dameron
__ Cecilia Ferguson
__ Jack Vielhauer
__ Amanda Spice, Staff Liaison
1. Call to Order
2. Consent Report
a. Promotional Video
b. Service Center
3. Action Report
a. Webinar
b. Resource Evaluation
4. Information Report
a. Website Guidelines
b. Research Tags
c. Key Club Mobile Application
d. Key Solutions
e. ICON Promotion
5. New Business
a. Improve Communication

2. KEY CLUB INTERNATIONAL BOARD OF TRUSTEES
BOARD COMMITTEE REPORT
BOARD COMMITTEE ON
COMMUNICATIONS
Consent Report
a. Promotional Video
Trustees Zack and Kayla have worked with Amanda to develop the idea for the
promotional video and have forwarded the idea to the staff. Furthermore, they have
developed a plan for the most effective means of distribution for the video following its
completion. The Communication Committee’s vision and distribution plan can be found
in Supplement A*.
Recommendation #1: That the Key Club International Board approve the vision and
distribution plan for the promotional video as presented by the Communications Committee in
Supplement A.
Strategic Intent: Aligns with the 2011-2016 Key Club International Strategic Plan Critical Issues
5.1 and 3.4.
Governance: Not applicable.
Capacity: No impact to existing staffing current capacity.
Finance: No change to current year budget.
Metrics: Not applicable.
Effective Date: February 8th, 2013.
b. Service Center
Upon reviewing the feedback of the International Board from the November Board
Meeting, the Communications Committee re-evaluated the original idea for the service
source. Opting for a more cost-effective method, the committee has researched several
new ideas for the board to review and approve. The committee’s recommendation for a
service center can be found in Supplement B*.
Recommendation #2: That the Key Club International Board approve a new idea as presented
by the Communications Committee in Supplement B.
Strategic Intent: Aligns with the 2011-2016 Key Club International Strategic Plan Critical Issue
8.1.
Governance: Not applicable.
Capacity: No change to existing staff capacity.
Finance: Refer to Supplement B.
Metrics: Refer to Supplement B.
Effective Date: February 8th, 2013.

3. KEY CLUB INTERNATIONAL BOARD OF TRUSTEES
BOARD COMMITTEE REPORT
BOARD COMMITTEE ON
COMMUNICATIONS
Action Report
a. Webinar
Trustees Zack and Kayla have planned two potential webinar ideas to be held before
ICON. They are currently working with Amanda to determine the details and feasibility
of holding such an event. The committee’s recommendation regarding webinars can be
found in Supplement C*.
Recommendation #3: That the Key Club International Board approve the webinar ideas as
presented by the Communications Committee in Supplement C.
Strategic Intent: Aligns with the 2011-2016 Key Club International Strategic Plan Critical Issues
6.1, 6.2, and 8.1.
Governance: Not applicable.
Capacity: No impact to existing staffing capacity.
Finance: Refer to Supplement C.
Metrics: Not applicable.
Effective Date: February 8th, 2013.
b. Resource Evaluation
The Communications Committee evaluated all of the resources on the International
Website and organized them into three categories: “keep,” “get rid of,” “keep with
modifications.” A full report of these evaluations and a proposed course of action can be
found in Supplement D*.
Recommendation #4: That the Key Club International Board approve the evaluations and
recommended course of action presented by the Communications Committee in Supplement D.
Strategic Intent: Aligns with the 2011-2016 Key Club International Strategic Plan Critical Issues
6.1, 6.2, and 8.1.
Governance: Not applicable.
Capacity: No impact to existing staffing current capacity.
Finance: Not applicable.
Metrics: Not applicable.
Effective Date: February 8th, 2013.

4. KEY CLUB INTERNATIONAL BOARD OF TRUSTEES
BOARD COMMITTEE REPORT
BOARD COMMITTEE ON
COMMUNICATIONS
Information Report
a. Website Guidelines
Trustee Zack has submitted a news post for the International Website containing a
link for the most updated information relating to the PortalBuzz system. Due to the
constantly changing project, this is the most efficient and practical way of keeping Key
Club members updated, therefore marking this directive as complete.
b. Research Tags
Trustee Cecelia worked with Amanda to determine the most effective method of tagging
resources to make them more “search-friendly” on the Key Club International Website,
which the committee has finished, therefore marking this directive as complete.
c. Key Club Mobile Application
Because the new version of the application has yet to be released, only promotion of
the application has been done. The committee developed an ad for Facebook that
encourages members to download the updated version of the application. Furthermore,
Trustee Jack has been communicating with the Staff to develop the most efficient means
of improving the application.
d. Key Solutions
The 2011-2012 International Board’s Communications Committee began updating
the Key Solutions last year. Trustees Cecelia and Kayla have found and updated the
remaining Key Solutions on the International Website.
e. ICON Promotion
Trustee Jack has finalized the International Board’s promotional plan for International
Convention 2013 in Washington, D.C., which includes a video, Facebook campaign, and
promotion of the overlays, to name a few.
New Business
a. Improve Communication
*Supplements will be posted at a later date.