The document outlines the assessment structure for a marketing management course at the University of Bergamo, led by Jari Salo. It details a two-way assessment method comprising a group case study that accounts for 60% of the grade and an individual learning diary worth 40%. The course is part of the Faculty of Agriculture and Forestry at the University of Helsinki, Finland.

1. Maatalous-metsätieteellinen tiedekunta
MARKETING
MANAGEMENT(UNIVERSITY OF BERGAMO)
Jari Salo, D.Sc. (Econ. & Bus.Adm.)
Professor of Marketing
Department of Economics and Management, marketing unit
Faculty of Agriculture and Forestry
University of Helsinki, Finland
28/01/2019 1

2. Maatalous-metsätieteellinen tiedekunta
PRACTICALITIES
• Two-way assessment is used in this course.
• First, a case study with final report is conducted in a group
(60% of the grade)
•
• Second, a individual learning diary is produced by the
student (40 % of the grade)
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