Salo Marketing management University of Bergamo

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Professor Salo teaching Marketing Management course at the University of Bergamo in 2018. Topics covered linked heavily to digital marketing, digital advertising and retailing

Education

Maatalous-metsätieteellinen tiedekunta
MARKETING
MANAGEMENT(UNIVERSITY OF BERGAMO)
Jari Salo, D.Sc. (Econ. & Bus.Adm.)
Professor of Marketing
Department of Economics and Management, marketing unit
Faculty of Agriculture and Forestry
University of Helsinki, Finland
28/01/2019 1

Maatalous-metsätieteellinen tiedekunta
PRACTICALITIES
• Two-way assessment is used in this course.
• First, a case study with final report is conducted in a group
(60% of the grade)
•
• Second, a individual learning diary is produced by the
student (40 % of the grade)
2

This document provides information about the University of Helsinki. It states that the University of Helsinki was established in 1640 in Turku, Finland and moved to Helsinki in 1828. It is the largest university in Finland with around 36,500 students across its 11 faculties. The Faculty of Agriculture and Forestry is the fifth biggest faculty with 3,000 students. The document also provides details about the University of Helsinki's campus locations and the Department of Economics and Management's research fields. It concludes with information about Professor Salo's involvement with China, including hosting visits and participating in conferences.

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