The document provides an overview of key events and trends in web apps, desktop computing, mobile apps, social media, and cloud computing from 1999-2011. It notes the founding of salesforce.com in 1999 and its growth to over 100,000 customers by 2011. Major tech companies and platforms launched during this period include Google, Facebook, Twitter, iPhone, Android, iPad, and cloud computing. Internet usage increased globally from 4% of the world's population in 1999 to over 30% by 2011.

1. 1999-2000 WEB APPS
DESKTOP CLOUD COMPUTING
KEY
MOBILE SOCIAL CLOUD
1999
JANUARY DECEMBER
About 4% of the world’s Time magazine names Amazon CEO
population uses the Internet JEFF BEZOS “Person of the Year”
MARCH NOVEMBER
MARC BENIOFF founds salesforce.com The world prepares for Y2K technology meltdown
2000
JANUARY OCTOBER
Y2K doesn’t cause the havoc pundits forecast Sun Microsystems wins patent for the
dot punctuation mark in domain names
Ericcson releases R380,
considered first “smartphone”
2001-2009 MOBILE APPS
MOBILE CLOUD COMPUTING
2001 AUGUST
8.6
About 8.6% of the world’s JANUARY
population uses the Internet
salesforce.com reports
3,500 CUSTOMERS
2002 SEPTEMBER
About 9.4% of the world’s 9.4
population uses the Internet
2003 APRIL
JANUARY Apple launches
salesforce.com reports iTunes Store
5,700 CUSTOMERS
2004 JUNE
FEBRUARY salesforce.com has
Facebook is founded INITIAL PUBLIC OFFERING
APRIL
JANUARY Google launches Gmail
salesforce.com reports as invitation-only beta
8,700 CUSTOMERS
2005 JANUARY
salesforce.com reports
13,900 CUSTOMERS
DECEMBER
Worldwide Internet 15.7
usage jumps to 15.7%
2006 JANUARY
salesforce.com reports JULY
20,500 CUSTOMERS TWITTER launches AUGUST
Google launches Google Apps
Oracle acquires one-time
behemoth Siebel Systems SEPTEMBER
2007 Facebook opens to everyone,
not just students
JANUARY
salesforce.com reports
JUNE
29,800 CUSTOMERS Apple releases iPhone.
Fans camp outside
Apple’s retail stores to DECEMBER
buy the device 20% of the
world’s population
20
uses the Internet
SEPTEMBER
JANUARY Google releases ANDROID 1.0
operating system for smartphones
salesforce.com ends fiscal 2008 with
2008 41,000 CUSTOMERS
DECEMBER
Technology industry using term
“cloud computing”
2009 JANUARY
salesforce.com ends fiscal 2009 with
55,400 CUSTOMERS FOURSQUARE service
created
2010-2011 SOCIAL APPS
WELCOME TO THE SOCIAL ENTERPRISE
2010
Apple
JANUARY unveils iPad JUNE
salesforce.com 28.7% of the
ends fiscal 2010 with world’s population
72,500 uses the Internet
CUSTOMERS 28.7
DECEMBER
Time Magazine
names Facebook CEO
MARK ZUCKERBERG
“Person of the Year”
FEBRUARY JULY
Twitter users Facebook announces
send 50 MILLION 500 MILLION active
tweets a day users worldwide
2011
MARCH
JULY
JANUARY 30.2% of the Apple says
salesforce.com has
world’s population it has sold more
salesforce.com
ends fiscal 2011 with
uses the Internet than 15 MILLION iPads
100,000
92,300 30.2 CUSTOMERS
CUSTOMERS
and
3 MILLION salesforce.com named
SUBSCRIBERS world’s most innovative
JUNE company”
Facebook reaches
73% of the U.S.
population every month,
according to comScore