Berkshire Hathaway HomeServices Homesale Realty - Chambersburg Office sales meeting with an overview of a variety of topics. Market statistics from Franklin County; school tax reform; affiliation advantages with Berkshire Hathaway HomeServices; mortgage myths; taking listings over the holidays; and getting buyer agency contracts signed.

1. CHAMBERSBURG OFFICE
SALES MEETING
November 17, 2015
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2. Franklin County Market Facts
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3. Franklin County Market Facts *
 Closed Sales YTD
 Median Sold Price YTD
 Average Days on Market YTD
 Absorption Rate
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+13.8%
$149,900
125
6.6 months
* MRIS

4. School Tax Reform
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5. School Property Tax Elimination Act
1. Increase personal income tax from 3.07% to 4.34%
2. Increasing and broadening the sales tax from 6% to 7%
3. Elimination of school property taxes
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6. School Property Tax Elimination Act
 Based on an economic impact study by Anderson
Economic Group conducted for the Pennsylvania
Association of REALTORS® (PAR), the bill works
 Contact your state senator TODAY
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7. Advantages of Affiliation
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8. Discounts on ‘Stuff’
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Suppliers

9. Discounts on ‘Stuff’
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10. Discounts on ‘Stuff’
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11. Advantages of Membership
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12. Store.Realtor.org
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13. Mortgage Myths
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14. Average Down Payment
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* Realty Trac

15. Average FICO Credit Score
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* All closed loans as per Ellie Mae

16. Interest Rates
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* Freddie Mac
Mortgage Amount:
Term:
$150,000
30 years
$1,191.85 $1,624.20 $1,113.22 $927.48 $714.39
Monthly Principal & Interest

17. Rental Facts
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* Rent.com

18. “We’re going to wait until after the holidays to
put our home on the market.”
Holiday Listing Blues
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19. Relocation Buyers are Out There
 Companies are not concerned with holiday time
 Relocation buyers want to get there kids into school
right after the holidays
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20. Buyers are More Serious
 If people are looking at properties during the
holidays, they are motivated
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21. Homes Look Better
 Tastefully decorated homes become eye candy
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22. Less Competition
 Inventory levels are lower in comparison to last year
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* National Association of REALTORS®

23. New Construction Increases
 Home builders confidence is surging which will lead
to a 20% increase in single family new construction
in 2016 which will lead to more competition *
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* Kiplinger’s Economic Outlook 2016

24. New Construction Increases
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* Builder Magazine

25. New Construction Increases
 41% of buyers would prefer to buy a new home
while only 21% prefer an existing home (38% had no
preference)*
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* Harris Poll

26. Buyer Agency Contracts
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27. Buyer’s Agent?!?!
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https://youtu.be/6T5iBqPM4tE

28. Listen to the Client
 Take your time
 Suggest options that
make them feel
comfortable
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29. Suggest a Short-term Agreement
 NAR studies show that
buyers take approximately
10 weeks to find a home
 Allows time for the agent
and buyer to get to know
each other
 Create an agreement that lasts one week and extend
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30. Provide a Guarantee
 Utilize the Buyer Services
Guarantee
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