The document summarizes an upcoming event called Sales Director Live, which will be the UK's only exhibition for senior sales professionals. It will be held on November 22nd-23rd in London's Olympia Exhibition Centre, and is expected to draw over 5,000 decision makers. The event is organized by Prysm Group, an experienced event organizer known for their successful business exhibitions. Sales Director Live will feature seminars from big name speakers, interactive workshops, and marketing content focused on helping sales directors improve their teams and careers. It is intended to provide educational content not previously available to this senior sales audience.

1. PARTNERED BY

2. 41%
of Sales Leaders say that
their salespeople are
performing below
expectations*
What is Some of the biggest
firms in the industry
Sales already on board.
Exhibitors are already flocking to be involved
Until now there
Director
in the event and many of the industry’s leading
brands have already snapped up their place.
Can you afford not to be alongside them?
has been no
credible event
for senior sales
Live?
professionals
to attend,
Sales
Director
Welcome to Sales Director Live,
the UK’s only exhibition for those
who lead sales teams.
Live
fills that gap
Packed with seminars, big name speakers, interactive workshops and offers these
and features, the event will draw over 5,000 decision makers to
London’s Olympia Exhibition Centre. professionals
As with all Prysm exhibitions, Sales Director Live will enjoy the
benefits of a big marketing budget and an experienced team
hard hitting
organising the event.
educational
There is no doubt that this audience need an outstanding reason
to leave their office and team for a day, which is why the event is
designed to give them a host of excellent reasons to be at Olympia
on 22nd/23rd November. The educational content is specifically
content
completely
free
written to help answer the questions that keep Sales Directors
awake at night and give hands on training that will propel their
sales teams and personal careers to the next level.
90%
5000
of Sales Leaders say their
salespeople struggle to keep
a proper balance between
prospecting, presenting,
of charge
*Statistics taken from a survey by Sales
Sales Directors
negotiating, closing and Activator of 2,663 sales organisations
under one roof
managing an account*

3. THE
PRYSM
GROUP
The Prysm Group have been
organising leading B2B trade
exhibitions for twelve years,
with a strong track record
of producing well run, well
attended events, which
receive significant investment
to constantly evolve and
improve them.
The success of these events is built on an ethos of
delivering outstanding educational content that
will attract highly targeted audiences and offer an
engaging visitor experience, and Sales Director Live
will be no different.
The Business Show run by Prysm is now the fast-
est growing business exhibition in the Europe and
attracts more than 20,000 businesses over two days.
Sales Director Live will run next door to The Business
Show and therefore benefit from spin off media
exposure, and added promotion through the 60
plus Business Show partners, that this £2m turnover
event attracts.

4. HEATR E
KEYNOTE T
f the
ahead o g sales
o ne step nin
eep you
CONTENT
ned to k their win
rs desig vealing
a p anies re g edge topics
of semin gest com ttin
ollection m the UK’s big g a range of cu
Au nique c ear fr o overin
tion. H perts c
competi and leading ex
strate gies,
RICH
E TH EATRE
MAR KET I NTELLIGENC rch, tre nds and
expert
e latest resea
g th
revealin
minars
ative se e ctors
of inform er of industry s
A series mb
on a nu
analysis
T THE ATRE
The educational seminars will provide the biggest
pull to the event. This is why we have pulled out TEA M DE VELOPMEN ur team
and unc
over the
yo inars
ore from s of sem
much m how in this serie
all the stops to bring a block buster line up of sales pe
ople, ge
t
p. Find o
ut
rockstar the grou
speakers to tackle niche topics that get to the Recruit
resourc
es within
hidden
heart of the Sales Directors’ problems.
TRE
MENT THEA
The schedule has been designed to attract decision makers to the event, and
L DEVELOP
ensures that the topics are focused on strategic and leadership issues and not
how to sell.
PER SONA
We want to connect with these Sales Directors and offer them solutions to real LEA DERSHIP & the righ
t things
’re doing erever you see
to
yourself
problems that they encounter on a daily basis. We want to inspire them, offer them ens ure you . Wh faster
ills, and ospects ve it and
intelligence that helps them strategise, provide paths to new sales territories and de rship sk mc areer pr y ou achie
your lea long ter d to help
career progression. Maintain urself and your designe
yo in ars are
develop ese sem
time, th
in fi ve years
THEAT RE
S & LE AD G ENERATION
Every seminar that has been GROWING S
ALE
rate more le
ads and
convert
hot lead
s
approved has had to stand are num
ays, old
a nd new,
erous w nging, where yo
to gene
u could
the nex
b e missin
t 12 mo
g out on
nths
up to the question; will this There
them. F
and whe
ind out
w hat’s ch
re new te
chnique
a
s are he
a ding in
seminar make a Sales Director
leave their office, team and EATRE
clients to attend it? XT TH
OOLS: WHAT’S NE
TECH T the mar
ket to h
elp you
get
ustome
rs
ting our c
n ology hit ship s with y
test tech relation
ut the la tronger
Find out abo , build s
r team ence
om you et intellig
more fr er mark
bett
and gain
All speakers are in the latter stages of confirmation
but are subject to change at any pointt

5. Visitors will be targeted nationally
WHO WILL
and will come from across the UK,
however in our experience of run- Overseas
ning national exhibitions in London,
the location will attract the major-
ity of visitors from London and the
1%
South East, with an even geographi-
BE THERE?
cal spread throughout the rest of
the country.
Scotland
1%
North
TYPICAL ER The typical visitor to North
East
AG
ATTENDEE M A N
SALES West
5%
JOB TITLES L ES
5%
SA
I RECTO
R
DIRECTOR
ACC
O U NT D
LIVE London
ACCO
U NT M ANAG
ER will be responsible
for the strategic
direction of a
Midlands
5%
55%
10+
sales - force of
INESS
HEAD OF BUS MENT
DEVELOP
Wales
BUSINESS
DEVELOPMENT MANAGER
They will be from 3% South
East
businesses of all
COMMERCIA
sizes where the
common factor is 15%
L DIRECTOR
‘Improving
Sales
South &
COMM South West
ERCIA
L MAN
AGER
Performance’ 10% Size of 5% 10%
Sales Team 1-5 6 - 10
1M
5M
- 5M
35% 35% 10% 5%
20M
- 20
50M
COMPANY
- 50
M
1-1
100
TURNOVER
- 10
11 - 20 21 - 50 51 - 100 100 +
M
M+
31%
M
0M
6% 29% 19% 15% 5%

6. VISITOR
In the six weeks leading up to the event
over 2 million emails are due to be sent
out to a variety of partner databases
EMAILS
MARKETING Media Partner The Evening
Standard will be providing
exposure to the event with
EVENING
STANDARD
PLAN
display advertising
We’ve worked closely with the experts to create an
outstanding programme of seminars and workshops
that the UK’s leading sales professionals will be compelled
to attend and what’s more we’ve made it free to attend.
The marketing campaign has been designed to make
sure that every senior sales professional in the UK is
informed about the event everywhere they turn.
The key components of our
marketing activity will include:
NATIONAL The event will be advertised in national newspapers every day in the six weeks leading up to the
exhibition. Identified newspapers are The Times, The Telegraph, The Independent, The i, The
NEWSPAPERS
Guardian, The Financial Times, The Mail, The Express, The Mirror, The Sun, The Sunday Times,
The Sunday Telegraph, The Mail on Sunday, The Observer
SOCIAL Linkedin will be utilised by experts in the medium Hitting thousands of desks
DIRECT MAIL
MEDIA
to give the event maximum exposure to those of sales directors in the UK
with relevant job titles and members of groups
such as UK Sales
DIRECTOR’S
PR FORUM
We will also be using social
media experts to create
Tactical PR will be employed to give the event maximum exposure across a wave of publicity across
the media. It will also enjoy the benefits of being located next door to Twitter and Facebook
The Business Show which attracts widespread national media coverage.
The above is a guide to the marketing plan and the marketing team reserve the right to alter any of the activities in conjunction with what proves will work best.

7. WHO SHOULD PACKAGE Included in this cost
is a shell scheme
stand, a dedicated
EXHIBIT? & COST
page on our website
(with social media
amplification) and
an entry into our
show guide.
Almost by definition Sales Directors Exhibitors at this For just £435* plus VAT a square
are busy people, difficult to reach on event include the metre you can put your business in
the phone or via traditional media – following sectors: front of a pre-qualified audience of
they are ‘time-poor’ but information sales professional who have made the
hungry and they will be attending Sales • Training
effort to attend this event to search
• Recruitment
Director LIVE to find organisations that • CRM and technology for new products and services.
can provide them with solutions. • Lead generation
• Sales incentives If you sell products or services that are aimed at
If your product is aimed at Sales Directors and Senior Sales • Presentation software & the modern sales force then you need to be part
Managers then you should be exhibiting at this event, where of this dynamic event. *space only is available
hardware
you will be provided with an unrivalled opportunity engage this from £415 per m²
• E-commerce platforms
audience face to face. • Mobile workforce solutions
There are countless marketing benefits directly related
to having a stand at The Business Show over and above
the obvious powerful benefits of face to face marketing to
over 20,000 businesses at the event itself.
Included in the package for every stand is:
Stand Website Show Guide Social Media
Your stand at the You will be given An exhibitor listing
Campaign
show will give you a dedicated page (75 words) including We have a dedicated
access to meet to promote your your contact and member of staff for
Sales Directors face products and website details. The our social media
to face. This is your services on our show guide is sent channels, who will
space to personalise website. Your to all visitors who work with you to
with your branding dedicated page can pre-register for the promote your
to stand out from include up to 500 show. product or service
the crowd and use words, product to our following
to demonstrate the image, company through Facebook
powers of your logo, link to your and Twitter.
product or service website and also
to the visitors. links to your Twitter
and Facebook
profile pages.

8. Shell Scheme Stands
Shell scheme stands are fully carpeted
and walled. Stand inclusive of fascia
name board and stand number.
£435 plus VAT per square metre
for shell scheme stands
Space Only Stands
Space only stands are just that and give you a blank
canvas to create something special within that area.
£415 plus VAT per square metre for space only
Alternative opportunities
There are numerous sponsorship opportunities all designed to offer you a big branding impact to the visitor
such as interactive workshops, the entrance or carrier bags.
Anything and everything is open to discussion and we would welcome the opportunity to work with you to
find a solution to your brand exposure aims.
Sales Director Live is brought to you by Prysm BSU Limited, a company registered in the United Kingdom, with registered
number 07447489 and with its registered office at 3rd Floor, Colston Tower, Colston Street, Bristol, UK, BS1 4UB.