Coaching is key to performance according to a 2016 CSO Insights study on sales enablement optimization. The study found that salespeople who received coaching improved their win rates by either 12.9 percentage points or 27.9% compared to the average win rate of 46.2%. Coaching significantly improved salespeople's ability to close deals according to the research.

1. Why coaching is key to performance
Source:
CSO
Insights
2016
Sales
Enablement
Op<miza<on
Study
Who
can
ignore
win
rate
improvements*
of
• 12.9
percentage
points
or
• 27.9%
improvement
*
Compared
to
average
win
rate
of
46.2%