The document discusses the importance of consistency in sales processes and performance for winning. It states that while some great individual salespeople can drive wins, relying on inconsistent individual performance leads to inconsistent overall results. It argues that implementing a consistent sales process managed by a leader who understands the team and can optimize performance will result in more consistent wins overall, including winning almost every time. The document then discusses how sales managers can gain insights into key metrics like sales pipelines and activity levels by utilizing online sales automation information to help their teams perform consistently.