Scraped Twitter to obtain tweets from New York Times, CNN and Trump. Investigated effects of tweets on business confidence. Built prediction model using NLP and ML.
De presentatie van Dagan Cohen (SAAM) voor het Cross Media Café van 23-september-2014. Meer informatie vind u op de site: http://www.immovator.nl/agenda/cross-media-cafe-coming-soon-nieuwe-crossmedia-projecten-van-de-omroepen
How to find Social Media Success - Havas Digital InsightsHavas Media
How can we find social media success?
At Havas Digital, we believe that success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers. Find out more on what we think with this Havas Digital Insights piece.
Scraped Twitter to obtain tweets from New York Times, CNN and Trump. Investigated effects of tweets on business confidence. Built prediction model using NLP and ML.
De presentatie van Dagan Cohen (SAAM) voor het Cross Media Café van 23-september-2014. Meer informatie vind u op de site: http://www.immovator.nl/agenda/cross-media-cafe-coming-soon-nieuwe-crossmedia-projecten-van-de-omroepen
How to find Social Media Success - Havas Digital InsightsHavas Media
How can we find social media success?
At Havas Digital, we believe that success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers. Find out more on what we think with this Havas Digital Insights piece.
At one time, the physical store defined the retailer. It was the brand. Today, this has changed. Now the store is a part of a cross-channel experience. It is a combination of goods and services. The impact of the change is different by retail sector, but it is pervasive.
While changes in other industries have happened incrementally through continuous improvement and process innovation, retail has been transformed by new business models. The pace is faster and the customer demands higher.
Redefining the role of the store is critical. It requires partnerships of both retailers and manufacturers. It is for this reason that we wrote this report.
Nine Easy Steps for a Quick Customer Experience Tune-upSAP Asia Pacific
Customer experience (CE) is the new imperative. However, among the top concerns companies have regarding
CE are cost and delayed return on investment. The good news is that there are short-term actions you can take
now and see benefits in the near term.
This discussion will be a means of collecting important use ca.docxchristalgrieg
This discussion will be a means of collecting important use case information about MyCWU from
you, the student users. There are other classes of MyCWU users as well (for example
instructors, course schedulers, graduation requirement specifiers, financial aid managers,
registrar staff members,...), but we'll focus on Students for now. Notice that in this effort we're
just analyzing the As-Is system -- the way MyCWU works now -- not the To-Be system that we
as analysts will soon be wanting to specify.
Now that you have been reviewing the whole breadth of MyCWU capabilities from the Student's
point of view, let me ask each class member
State a goal that Students can accomplish with the help of MyCWU (for example, "keep
informed as to service outages that may affect me")
List the names of the use cases that MyCWU currently enables which can help me accomplish
that goal (for example, "obtain list of planned outages and closures," "obtain details of a specific
planned outage or closure," "communicate with person responsible for specific outage listing."
For each of these use cases, state the steps a Student will typically follow to carry out the use
case.
You can do this in outline form. For example:
(goal) keep informed as to service outages that may affect me
(use case 1) obtain list of planned outages and closures
on the MyCWU home page, observe the list within the box "Service Outages and Closure"
if the word "More..." is present, click it, to go to the Outages and Closures page with the
complete current list of outages and closures
(use case 2) obtain details of a specific planned outage or closure
on the MyCWU home page or Outages and Closures page, click on any one of the listed
outages and closures to see its details
(use case 3) communicate with person responsible for specific outage listing
when the details for a single outage or closure are showing, see the email address at its bottom
or the name of the source at its top
send an email to this person
Just need to finish 3 parts: l, m, n.
The presentation should contain the following:
a. Executive Summary
b. Table of Contents
c. Introduction—what is the business and its broader industry structure? What is the business problem you will be addressing?
d. Overview of the organization’s business environment (SWOT analysis)
e. Need for Change—why is the organization considering implementing an IT/IS?
f. View of the organization as a “system” Sketch and description of the system you are going to model
g. Use cases and/or SIPOC analysis of the specific business processes that will be affected
h. Objectives of the system—What will your system do?
i. Detailed description of how you intend to run the business using the new information system. In other words, suppose it were a video rental organization. You would explain how the system of video rentals, video replacement, inventory tracking, video usage, and other items would take place, ...
This paper aims to help you understand the four main types of social media tools, their key features, main benefits, and the value they can bring to your social media marketing efforts.
Inside wearables - the rocky path towards personalized, insightful wearablesEndeavour Partners
Latest research looking at the promise of wearable tech, and the crippling challenges we face deriving meaningful, reliable and safe insights from all of this data.
What Drives Supply Chain Excellence? A Look Back and a Look ForwardLora Cecere
This report is based on analysis of financial balance sheet and income statement data for the period of 2000-2012, quantitative survey research results, and interactions with clients in various industries in supply chain strategy sessions. We examine the performance of companies in a cross-section of industries on various metrics. We find that most companies and most industries are stuck in an environment of low results, with the exception of the hi-tech & electronics industry. Finally, we offer our perspective and advice on advancing supply chain excellence and moving the needle for better supply chain performance across company and industry lines.
Highlights
• A project-based approach has failed. Our gains are much lower than we believed in inventory management and a long-term perspective is needed to drive permanent and sustainable improvements.
• The hi-tech industry is the only of the six industries profiled to drive sustained gains across most metrics considered during the time period.
• The definition of supply chain excellence is still evolving as companies move through different maturity stages. Industrial and pharmaceutical companies are mainly stuck at low levels of maturity and could benefit greatly from applying lessons learned in other industries to their own supply chains.
Research Results
Full report
The Mandate for Agile Measurement by BECKONAmanda Roberts
It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top.
As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.
At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? ALEX AND ANI and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
This whitepaper is intended for the marketing or advertising professional who has heard about
“modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more
about how they can be effectively deployed in a strategic marketing program. After reading
the white paper, you will have a solid understanding of the consumer trends behind Web
content portability, the benefits and drawbacks of various portable Web technologies, and the
knowledge foundation for developing a strategic approach to pursuing Web content portability
for your brand.
myclever™ Agency - 'Paid Social: Your Backstage Pass to the Biggest Gig In Town'Myclever Agency
To find out what Paid Social Advertising can do for your brand, grab your backstage pass and access all areas of our industry leading whitepaper.
You can download this white paper at:
http://www.mycleveragency.com/whitepapers/social-advertising-backstage-pass
At one time, the physical store defined the retailer. It was the brand. Today, this has changed. Now the store is a part of a cross-channel experience. It is a combination of goods and services. The impact of the change is different by retail sector, but it is pervasive.
While changes in other industries have happened incrementally through continuous improvement and process innovation, retail has been transformed by new business models. The pace is faster and the customer demands higher.
Redefining the role of the store is critical. It requires partnerships of both retailers and manufacturers. It is for this reason that we wrote this report.
Nine Easy Steps for a Quick Customer Experience Tune-upSAP Asia Pacific
Customer experience (CE) is the new imperative. However, among the top concerns companies have regarding
CE are cost and delayed return on investment. The good news is that there are short-term actions you can take
now and see benefits in the near term.
This discussion will be a means of collecting important use ca.docxchristalgrieg
This discussion will be a means of collecting important use case information about MyCWU from
you, the student users. There are other classes of MyCWU users as well (for example
instructors, course schedulers, graduation requirement specifiers, financial aid managers,
registrar staff members,...), but we'll focus on Students for now. Notice that in this effort we're
just analyzing the As-Is system -- the way MyCWU works now -- not the To-Be system that we
as analysts will soon be wanting to specify.
Now that you have been reviewing the whole breadth of MyCWU capabilities from the Student's
point of view, let me ask each class member
State a goal that Students can accomplish with the help of MyCWU (for example, "keep
informed as to service outages that may affect me")
List the names of the use cases that MyCWU currently enables which can help me accomplish
that goal (for example, "obtain list of planned outages and closures," "obtain details of a specific
planned outage or closure," "communicate with person responsible for specific outage listing."
For each of these use cases, state the steps a Student will typically follow to carry out the use
case.
You can do this in outline form. For example:
(goal) keep informed as to service outages that may affect me
(use case 1) obtain list of planned outages and closures
on the MyCWU home page, observe the list within the box "Service Outages and Closure"
if the word "More..." is present, click it, to go to the Outages and Closures page with the
complete current list of outages and closures
(use case 2) obtain details of a specific planned outage or closure
on the MyCWU home page or Outages and Closures page, click on any one of the listed
outages and closures to see its details
(use case 3) communicate with person responsible for specific outage listing
when the details for a single outage or closure are showing, see the email address at its bottom
or the name of the source at its top
send an email to this person
Just need to finish 3 parts: l, m, n.
The presentation should contain the following:
a. Executive Summary
b. Table of Contents
c. Introduction—what is the business and its broader industry structure? What is the business problem you will be addressing?
d. Overview of the organization’s business environment (SWOT analysis)
e. Need for Change—why is the organization considering implementing an IT/IS?
f. View of the organization as a “system” Sketch and description of the system you are going to model
g. Use cases and/or SIPOC analysis of the specific business processes that will be affected
h. Objectives of the system—What will your system do?
i. Detailed description of how you intend to run the business using the new information system. In other words, suppose it were a video rental organization. You would explain how the system of video rentals, video replacement, inventory tracking, video usage, and other items would take place, ...
This paper aims to help you understand the four main types of social media tools, their key features, main benefits, and the value they can bring to your social media marketing efforts.
Inside wearables - the rocky path towards personalized, insightful wearablesEndeavour Partners
Latest research looking at the promise of wearable tech, and the crippling challenges we face deriving meaningful, reliable and safe insights from all of this data.
What Drives Supply Chain Excellence? A Look Back and a Look ForwardLora Cecere
This report is based on analysis of financial balance sheet and income statement data for the period of 2000-2012, quantitative survey research results, and interactions with clients in various industries in supply chain strategy sessions. We examine the performance of companies in a cross-section of industries on various metrics. We find that most companies and most industries are stuck in an environment of low results, with the exception of the hi-tech & electronics industry. Finally, we offer our perspective and advice on advancing supply chain excellence and moving the needle for better supply chain performance across company and industry lines.
Highlights
• A project-based approach has failed. Our gains are much lower than we believed in inventory management and a long-term perspective is needed to drive permanent and sustainable improvements.
• The hi-tech industry is the only of the six industries profiled to drive sustained gains across most metrics considered during the time period.
• The definition of supply chain excellence is still evolving as companies move through different maturity stages. Industrial and pharmaceutical companies are mainly stuck at low levels of maturity and could benefit greatly from applying lessons learned in other industries to their own supply chains.
Research Results
Full report
The Mandate for Agile Measurement by BECKONAmanda Roberts
It’s no secret that the marketing landscape is changing faster than ever. Savvy marketers use this relentless pace to their advantage, testing, experimenting and optimizing their way to the top.
As data proliferates at a dizzying rate, marketing’s age-old questions haven’t changed. Agile marketing is, at heart, a way to answer and act on these fundamental questions at the speed and scale of modern marketing. And it mandates a new approach to measurement—one based on speed, iteration and business-building insights.
At the end of the day, it doesn’t matter if a customer is talking with your sales, customer service, or marketing teams around the globe - you need to deliver a consistent experience for that customer. How do retailers maintain their brand voice through periods of rapid growth? How do you ensure you have a consistent tone for customers across your social channels as well as the rest of your digital channels? ALEX AND ANI and Elizabeth Arden will detail their strategies for delivering an experience on social media that leaves their customers feeling beautiful and coming back for more.
This whitepaper is intended for the marketing or advertising professional who has heard about
“modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more
about how they can be effectively deployed in a strategic marketing program. After reading
the white paper, you will have a solid understanding of the consumer trends behind Web
content portability, the benefits and drawbacks of various portable Web technologies, and the
knowledge foundation for developing a strategic approach to pursuing Web content portability
for your brand.
myclever™ Agency - 'Paid Social: Your Backstage Pass to the Biggest Gig In Town'Myclever Agency
To find out what Paid Social Advertising can do for your brand, grab your backstage pass and access all areas of our industry leading whitepaper.
You can download this white paper at:
http://www.mycleveragency.com/whitepapers/social-advertising-backstage-pass
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Free Complete Python - A step towards Data Science
SageUK Word of Mouth Audit
1. Top Level | Word of Mouth Audit
May 23rd 2011
2. Table | Contents
Topic Trends | Top Level ............................................................ 3
Topic Trends | Analysis............................................................... 4
6th May 2011............................................................................................................ 4
“Social Media” ....................................................................................................... 5
9th May 2011............................................................................................................ 6
16th May 2011.......................................................................................................... 7
20th May 2011.......................................................................................................... 8
23rd May 2011 ......................................................................................................... 9
Sentiment | Overview ................................................................ 10
Word of Mouth Audit | Key Take Aways .................................. 11
Key Action(s) ....................................................................................................... 11
Supplied in confidence by mycleveragency ltd 2
3. Topic Trends | Top Level
The topic trends analysis tool lets us view the total number of mentions Sage UK has received in the last thirty days in the UK. From the chart
below we are able to see the volume of conversation surrounding Sage UK at any point, and where peaks have occurred in word of mouth.
Looking at the results, we can see that on May 6th there was the largest spike in conversation about the brand, we will expand upon this below.
Supplied in confidence by mycleveragency ltd 3
4. Topic Trends | Analysis
Below we have pulled detailed information surrounding the peaks in conversation we witnessed in the chart above. The higher the peak, the
more conversation about Sage UK was active. We have broken down some of the most significant conversations in order to understand why
and who is in discussion.
6th May 2011
The third peak in conversation visible from the chart is on the 6th May. Below we can see a ʻconversation cloudʼ which depicts all the key words
being mentioned in relation to Sage UK during a particular period of time. The size of the word relates to the frequency of its use. Popular
trends included ʻsocialʼ, ʻmediaʼ and ʻlookingʼ.
Supplied in confidence by mycleveragency ltd 4
5. “Social Media”
After Sage UKʼs Twitter post regarding a social media agency there was a spark in conversation around the subject, with a number of re-tweets
and @ replies.
Supplied in confidence by mycleveragency ltd 5
6. 9th May 2011
On May 9th, there were a number of mentions of Whitley Bay FCʼs FA Vase victory, however this did not produce a spike on the graph as it
occurred within days of the largest peak. This obviously produced a number of mentions towards Sage UK as a number of members of the
team play for the club.
Supplied in confidence by mycleveragency ltd 6
7. 16th May 2011
On May 16th there was a notable spike in positive sentiment after one customer reported a good experience with Sage UKʼs customer services
team. This post prompted a number of re-tweets, spreading positive sentiment about the brand.
Supplied in confidence by mycleveragency ltd 7
8. 20th May 2011
On May 20th there was a significant amount of conversation surrounding ʻ#bstartupʼ, with both attendees and the event itself promoting Sage
UK.
Supplied in confidence by mycleveragency ltd 8
9. 23rd May 2011
The 23rd May saw a peak in conversation surrounding a post by Sage UK relating to ʻSocial Media Recruiting Toolsʼ. Even though the post
linked to an external site (Mashable) it resulted in a number of re-tweets by SageUK followers. This shows how social media can be utilised in a
very quick and cost-effective manner to generate brand awareness.
Supplied in confidence by mycleveragency ltd 9
10. Sentiment | Overview
From the graph below we are able to see that the vast majority of Sage UK mentions are in the ʻneutralʼ category. Whilst there is more positive
sentiment than negative, it is still very limited and therefore Sage UK should seek to improve on this ratio.
Supplied in confidence by mycleveragency ltd 10
11. Word of Mouth Audit | Key Take Aways
Conversation online regarding Sage UK varies noticeably. This snapshot shows that conversation increases substantially when Sage UK seeks
to engage with its online audience, as highlighted in the social media Twitter posts. A lot of the talk regarding Sage UK appears to be ʻnoiseʼ,
where users mention the brand but are not directly referencing the brand, for example users seeking new employees who are already
acquainted with Sageʼs software. It is therefore important for Sage UK to be able to delve deeper into these conversations in order to explore
meaningful data.
We can continue using monitoring tools to build up sentiment data and report back.
Key Action(s)
Utilise monitoring tools and MCA to login and follow real-time conversation.
Seek to more actively engage with consumers via social media channels, and monitor for any mentions of Sage UK that arenʼt
directed at the brand, such as Twitter posts using Sage UK rather than @SageUK
Supplied in confidence by mycleveragency ltd 11
