PayMe recognised the need for a CRM solution that would drive down the cost of business through efficiencies & generate business intelligence reporting. Integrating Sage CRM & their accounts delivered ROI on the new system within 17 months saving PayMe $55k per year in audit activity. Due to the integration of Sage ERP with CRM and more, they are able to conduct business rapidly and with the trust in their systems that they hold the same single source of accurate information.

1. Sage gives PayMe a 360º
view of their business
Sage CRM
Customer Success
servicing the payroll and HR needs of
consultants, contractors and small
businesses, so he decided to establish
a payroll company based on the
principles that had served his
consultancy so well.
In its first year of operation PayMe’s
yearly turnover was $AUD 600,000. For
the financial year finishing in June 2010,
turnover was nearly $AUD 100 million.
Such rapid growth certainly brought
significant challenges to the
organisation. A significant proportion of
those challenges stemmed from the
information systems they initially had in
place when PayMe was established.
Lindgren says, “Packages like MYOB
are good for a small business with
simple and standard payroll. But we
found it limiting. It couldn’t handle
salary sacrificing, accounting for
multiple companies within a single
database, or assist us with driving down
the cost of business through
efficiencies and business intelligence
reporting.”
Since its foundation in 2006, PayMe,
payroll outsourcing specialists, have
managed their commitment to service
while expanding exponentially. Ian
Lindgren, Chief Executive Officer
,PayMe Australia Pty Ltd, comments, “I
founded the company on the principles
of personal service, rapid reaction and
the broadest range of payroll options.”
Prior to establishing PayMe, Ian worked
for 21 years as an army officer
managing the acquisition and
implementation of information
technology for the Department of
Defence. After leaving the army he and
his wife setup a management
consultancy, contracting for the
Department of Defence on a number of
projects. They employed other
consultants.
“Our approach to managing our team of
consultants drew an increasing number
of people who wished to be managed
and paid in the same manner as our
consultants.” Ian realised there was a
gap in the market when it came to
Customer
PayMe
Industry
Payroll/Outsourcing
Location
Australia
Solution
Sage CRM and
Sage 300 ERP
Results
ROI on the new system was achieved
within 17 months saving PayMe $55k
per year in audit activity. Due to the
integration of Sage ERP with CRM,
D-BIT and Outlook, they are able to
conduct business rapidly and with the
trust in their systems that they hold the
same single source of accurate
information.
Challenge
Rapid growth brought significant
challenges to the organisation. With an
old system that was very limiting,
PayMe recognised the need for a CRM
solution that would assist the in driving
down the cost of business through
efficiencies and generate business
intelligence reporting.
Solution
The integrated ERP and CRM solution
has helped PayMe to achieve their
business objectives of maintaining
sustainable growth while meeting their
commitment to quality service delivery.
The new solution allows them to see a
complete view of their business.
‘The key advantage of
Sage’s products is their
ability to integrate
combined with their
depth of functionality.’
Ian Lindgren,
Chief Executive Officer
PayMe
sagecrm.com

2. ‘The major benefits,
however, are due to the
integration of Sage 300
ERP with CRM, D-BIT
and Outlook. This
permits us to conduct
business rapidly and
with the trust in our
systems that they hold
the same single source
of truth.’
Ian Lindgren,
Chief Executive Officer
PayMe
The benefits
According to Lindgren, ROI on the new
system was achieved within 17 months.
“Overcoming the account keeping
overhead linked with duplication has
saved us $55k per year in audit activity.”
He adds, “The major benefits, however,
are due to the integration of Sage 300
ERP with CRM, D-BIT (their payroll
system) and Outlook. This permits us to
conduct business rapidly and with the
trust in our systems that they hold the
same single source of truth.”
A new system
To achieve their business objectives of
maintaining sustainable growth while
meeting their commitment to quality
service delivery, they went looking for a
new system that would give them a
complete 360 degree view of their
business. “We wanted an integrated
information systems environment that
delivered ‘the same version of the truth’
in near real time for up to 10,000
outsourced employees and an unlimited
number of companies.”
After evaluating a range of products
including MYOB’s Exxonet, HR3,
Attached and a number of smaller
players, PayMe selected an integrated
Sage 300 ERP and Sage CRM, “We
observed that most systems were very
good at one or two activities, such as
the provision of an accounting back
end. But in order to give the appearance
of an integrated suite of products they
had purchased “bolt on products” that
were not originally designed to
efficiently integrate.”
“The key advantage of Sage’s products
is their ability to integrate combined
with their depth of functionality.”
Sage CRM
Customer Success
sagecrm.com

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