4. Early results of Data Driven MIS—SEND & Esoko
• West African NGO SEND
• Market Information Access Project (ECAMIC)
• Created 3 farmer cooperatives
• Paid licence fee to use Esoko
• Trained and registered 300 farmers
• Subsidized 200 Nokia Phones
CIRAD – March 2010
6. MIS Survey Methods Emerging…
• Latest trip September of 2009
• 12 farming communities targeted
• 62 i di id l i t
individual interviews with t
i ith translator
l t
• 82 questions on mobile usage & Esoko
CIRAD – March 2010
7. Results
Increased revenue based on:
Increased revenue based on:
Knowing time to sell
g
Knowing place to sell
Better negotiations
All 62 reported somehow benefiting from Esoko
CIRAD – March 2010
8. “I now direct buyers to my
community to buy from me
when prices are good”
Anecdotal Evidence
“I now wait for good
I
prices before I sell my
products”
“I used to sell my
groundnuts in bowls in
the local market, now I
send it to Accra per
bag”
CIRAD – March 2010
9. Willingness to Pay
If yes, average of GHC 2 per
month
Mayb
e
29%
Yes
68%
No
3% In an industry where the
assumption is that small farmers
will not pay for information,
these numbers are promising
CIRAD – March 2010
11. Impact Evaluations in Ghana
• Work with associations who join Esoko
• Track members over time—quarterly
surveys for 3 years (2 harvests)
• Research partners to help in data analysis
CIRAD – March 2010
12. Methodology
• Baseline surveys
• T
Treated and untreated communities,
t d d t t d iti
untreated communities to be phased in at
1.5
1 5 year mark
• Quantitative data on the following
following…
CIRAD – March 2010
13. Increased Revenue
• Increased monthly income
• Items in the household (type and amount)
• H
Housing
i
• New acquisitions
• Business diversification
B i di ifi i
• Number of children in school
CIRAD – March 2010
14. Increased Bargaining Power
• Changes in interaction between farmers
and traders during harvest periods
• Increased ability to negotiate prices
• Increased market knowledge
• Increase in business partners
inside the community
CIRAD – March 2010
15. Creation of New Market Networks
• Farmers and traders (either individually or
in groups) working with new contacts
obtained through Esoko
• Increased trust over time
CIRAD – March 2010
17. Increased Market Efficiency
• Farmers and traders changing who they
buy and sell from along the supply chain
• Increased efficiency (reduction in time and
actors)
• Reduction in waste
• Easier access to transportation
CIRAD – March 2010
19. Challenges
• Cost
C t
• Time
• Difficult to gather information on income
Diffi l h i f i i
• Isolating the affects of market information
• Following supply chains to see impacts
beyond the producer
CIRAD – March 2010
20. Next Steps
• Find support
• Finalize Methodologies and tools
• Create scalable M&E practices
C t l bl ti
• Share methodologies & results with the
MIS community
CIRAD – March 2010
