Ruth Boulton's presentation at MIRC 2012

1. MIRC 28th June 2012
Ruth Boulton MBA FCIPD

2. Your Shop
Your Future

4. =
challenge

5. Seven Point Plan
7 1
6 2
5 3
4

6. 1. What is your shop about?
7 1
6 2
5 3
4

7. 2. Define your target market
1: WHAT IS
YOUR SHOP
ABOUT
2
7 3
6 4
5

8. 3. Active multi-channel retailing
2: DEFINE
YOUR
TARGET
3
MARKET
4
1: WHAT IS
YOUR SHOP
ABOUT
7 5
6

9. 4. Attract them in
3: ACTIVE
MULTI
CHANNEL
4
RETAILING
2: DEFINE
YOUR
TARGET 5
MARKET
1: WHAT IS
YOUR
SHOP 6
ABOUT
7

10. 5. Go to them
4: ATTRACT
THEM IN
5
3: ACTIVE
MULTI
CHANNEL 6
RETAILING
2: DEFINE
YOUR
TARGET 7
MARKET
1: WHAT IS
YOUR
SHOP
ABOUT

11. 6. Make them welcome
5: GO TO
THEM
6
4: ATTRACT
THEM IN 7
3: ACTIVE 1: WHAT IS
MULTI YOUR
CHANNEL SHOP
RETAILING ABOUT
2: DEFINE
YOUR
TARGET
MARKET

12. 7. WOW & tie them in
6: MAKE
THEM
WELCOME
7
1: WHAT IS
5: GO TO
YOUR SHOP
THEM
ABOUT
2: DEFINE
4:
YOUR
ATTRACT
TARGET
THEM IN
MARKET
3: ACTIVE
MULTI
CHANNEL
RETAILING

13. Seven Point Plan
1: WHAT IS
7: WOW &
YOUR
TIE THEM
SHOP
IN
ABOUT
6: MAKE 2: DEFINE
THEM YOUR
WELCOME MARKET
3: ACTIVE
5: GO TO MULTI-
THEM CHANNEL
RETAILING
4:
ATTRACT
THEM IN

14. Your Shop
Your Future

15. Further information?
 Pick up a leaflet from the MIA
stand
 Follow me on twitter
@RuthBoulton

16. MIRC 28th June 2012
Ruth Boulton MBA FCIPD