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RUSSIA
INDEX
 INTRODUCATION
 SOCIAL ENVIRONMENT
 TECHNOLOGY ENVIRONMENT
 GLOBAL ENVIRONMENT
INTRODUCATION
 Russian Domain includes Russia, Belarus,
Ukraine, Georgia, and Armenia .
 Russia is the largest country (in land area)
on Earth; it spans 11 time zones
 Rich in resources, but has one of the
harshest climates
 Russian Domain has “good farmlands,”
metal, petroleum, natural gas, and coal
resources
 The Russian Domain has had extremely rapid
political and economic change since 1990
 From centrally planned economy to capitalism
 From authoritarian dictatorship to democracy
 The Russia economy ranks as the 8th is largest
and 6th rank by purchasing power.
 It is purchase largest petrolium oil and natural
gas globally.
 Ukraine, Belarus, Georgia, Armenia must build
global relationships
 Geographies of Language
 80% of Russia’s people are ethnic Russians
 There are other language groups
Finno-Ugric (Finnish) in the north
Altaic (Tatars & Turkic peoples) middle Volga
Yakut (Turkic) in Siberia
GLOBAL ENVIRONMENT
 Growing Economic Globalization
 Starting in 1970s, Soviets exported fossil fuels, imported
food; ties now stronger
 A New Day for the Consumer
 Western consumer goods available (e.g., McDonald’s, Calvin
Klein; even some luxury items)
 Attracting Foreign Investment
 Region struggles to attract foreign investment
 Most investment from U.S., western Europe (esp. Germany,
U.K.)Fossil fuels, food, telecommunications, consumer goods
 Foreign investment growing by more than 14% annually
 Globalization and Russia’s Petroleum Economy
 Russia has 35% of the world’s natural gas reserves
Mostly in Siberia
World’s largest gas exporter
 Primary destination for Russian petroleum products is
western Europe
Former U.S.S.R. republics depend on Russia’s energy
Foreign investment in new pipelines, other technology
 Local impacts of globalization
 Vary from place to place
Investment in Moscow, Siberia (oil)
Pro-business Nizhny Novgorod and Samara attract investment
Local economic declines in older, uncompetitive industrial areas
TECHNOLOGY ENVIRONMENT
 E-business capabilities
 E-business issues
 Language translation software for russia
 Biotechnology
 Genetically modified crops
 Biofuels, such as ethanol
 Outsourcing and offshoring
 Manufacturing
 Knowledge work
 Expert systems
 Infrastcture is generally interconnected structural element
that provide the framework supporting an entire stucture.
 The term has diverse meaning in different
fildslike,roads,airport.
 The information technology ,informal and formal channels of
communication.
 Example:roads allows the trenspor of raw material and
finished products.
 Russia has longest electrified railways in the world more
than 44 thousand km
 Russia is one of the most indusrrialized of the former soviet
republics.
 Every years of very low investments in the technology and
high return of the technology.
 9,222 of total state owned enterprice and 30% indurstrial
SOCIAL ENVIRONMENT
 Russia is total 7.0%GDP rate in 2013
 Global consumer cultures are emerging
 Persons who share meaningful sets of consumption-related
symbols
 Pub culture, coffee culture, fast-food culture, credit card
culture
 Primarily the product of a technologically
interconnected world
 Internet
 Satellite TV
 Cell phones
CORPORATE SOCIAL RESPOSBILITY
• In 2010 the Russian president made a statement about CSR during the
XIII Congress of the Russian Union of Industrialists and Entrepreneurs;
• In 2006 20 companies submitted reports on CSR Among
them:Gazprom», Lukoil, Shell, ТNК-BP, , Rusal, Norilsk Nickel etc.
• In 2012 more than 50 companies submitted reports on CSR;
• In August 2013 Russia officially became a member of the WTO
• Higher competitive advantages on the international markets
• Increases profit;
• Loyalty to the company and its products increases;
• PR;
• Investment policy management tool and pledge of their own
sustainable development and prosperity.
Russia (b.e assignment bba sem 6)

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Russia (b.e assignment bba sem 6)

  • 2. INDEX  INTRODUCATION  SOCIAL ENVIRONMENT  TECHNOLOGY ENVIRONMENT  GLOBAL ENVIRONMENT
  • 3. INTRODUCATION  Russian Domain includes Russia, Belarus, Ukraine, Georgia, and Armenia .  Russia is the largest country (in land area) on Earth; it spans 11 time zones  Rich in resources, but has one of the harshest climates  Russian Domain has “good farmlands,” metal, petroleum, natural gas, and coal resources
  • 4.  The Russian Domain has had extremely rapid political and economic change since 1990  From centrally planned economy to capitalism  From authoritarian dictatorship to democracy  The Russia economy ranks as the 8th is largest and 6th rank by purchasing power.  It is purchase largest petrolium oil and natural gas globally.  Ukraine, Belarus, Georgia, Armenia must build global relationships
  • 5.  Geographies of Language  80% of Russia’s people are ethnic Russians  There are other language groups Finno-Ugric (Finnish) in the north Altaic (Tatars & Turkic peoples) middle Volga Yakut (Turkic) in Siberia
  • 6. GLOBAL ENVIRONMENT  Growing Economic Globalization  Starting in 1970s, Soviets exported fossil fuels, imported food; ties now stronger  A New Day for the Consumer  Western consumer goods available (e.g., McDonald’s, Calvin Klein; even some luxury items)  Attracting Foreign Investment  Region struggles to attract foreign investment  Most investment from U.S., western Europe (esp. Germany, U.K.)Fossil fuels, food, telecommunications, consumer goods  Foreign investment growing by more than 14% annually
  • 7.  Globalization and Russia’s Petroleum Economy  Russia has 35% of the world’s natural gas reserves Mostly in Siberia World’s largest gas exporter  Primary destination for Russian petroleum products is western Europe Former U.S.S.R. republics depend on Russia’s energy Foreign investment in new pipelines, other technology  Local impacts of globalization  Vary from place to place Investment in Moscow, Siberia (oil) Pro-business Nizhny Novgorod and Samara attract investment Local economic declines in older, uncompetitive industrial areas
  • 8. TECHNOLOGY ENVIRONMENT  E-business capabilities  E-business issues  Language translation software for russia  Biotechnology  Genetically modified crops  Biofuels, such as ethanol  Outsourcing and offshoring  Manufacturing  Knowledge work  Expert systems
  • 9.  Infrastcture is generally interconnected structural element that provide the framework supporting an entire stucture.  The term has diverse meaning in different fildslike,roads,airport.  The information technology ,informal and formal channels of communication.  Example:roads allows the trenspor of raw material and finished products.  Russia has longest electrified railways in the world more than 44 thousand km  Russia is one of the most indusrrialized of the former soviet republics.  Every years of very low investments in the technology and high return of the technology.  9,222 of total state owned enterprice and 30% indurstrial
  • 10. SOCIAL ENVIRONMENT  Russia is total 7.0%GDP rate in 2013  Global consumer cultures are emerging  Persons who share meaningful sets of consumption-related symbols  Pub culture, coffee culture, fast-food culture, credit card culture  Primarily the product of a technologically interconnected world  Internet  Satellite TV  Cell phones
  • 11. CORPORATE SOCIAL RESPOSBILITY • In 2010 the Russian president made a statement about CSR during the XIII Congress of the Russian Union of Industrialists and Entrepreneurs; • In 2006 20 companies submitted reports on CSR Among them:Gazprom», Lukoil, Shell, ТNК-BP, , Rusal, Norilsk Nickel etc. • In 2012 more than 50 companies submitted reports on CSR; • In August 2013 Russia officially became a member of the WTO • Higher competitive advantages on the international markets • Increases profit; • Loyalty to the company and its products increases; • PR; • Investment policy management tool and pledge of their own sustainable development and prosperity.