3. INTRODUCATION
Russian Domain includes Russia, Belarus,
Ukraine, Georgia, and Armenia .
Russia is the largest country (in land area)
on Earth; it spans 11 time zones
Rich in resources, but has one of the
harshest climates
Russian Domain has “good farmlands,”
metal, petroleum, natural gas, and coal
resources
4. The Russian Domain has had extremely rapid
political and economic change since 1990
From centrally planned economy to capitalism
From authoritarian dictatorship to democracy
The Russia economy ranks as the 8th is largest
and 6th rank by purchasing power.
It is purchase largest petrolium oil and natural
gas globally.
Ukraine, Belarus, Georgia, Armenia must build
global relationships
5. Geographies of Language
80% of Russia’s people are ethnic Russians
There are other language groups
Finno-Ugric (Finnish) in the north
Altaic (Tatars & Turkic peoples) middle Volga
Yakut (Turkic) in Siberia
6. GLOBAL ENVIRONMENT
Growing Economic Globalization
Starting in 1970s, Soviets exported fossil fuels, imported
food; ties now stronger
A New Day for the Consumer
Western consumer goods available (e.g., McDonald’s, Calvin
Klein; even some luxury items)
Attracting Foreign Investment
Region struggles to attract foreign investment
Most investment from U.S., western Europe (esp. Germany,
U.K.)Fossil fuels, food, telecommunications, consumer goods
Foreign investment growing by more than 14% annually
7. Globalization and Russia’s Petroleum Economy
Russia has 35% of the world’s natural gas reserves
Mostly in Siberia
World’s largest gas exporter
Primary destination for Russian petroleum products is
western Europe
Former U.S.S.R. republics depend on Russia’s energy
Foreign investment in new pipelines, other technology
Local impacts of globalization
Vary from place to place
Investment in Moscow, Siberia (oil)
Pro-business Nizhny Novgorod and Samara attract investment
Local economic declines in older, uncompetitive industrial areas
8. TECHNOLOGY ENVIRONMENT
E-business capabilities
E-business issues
Language translation software for russia
Biotechnology
Genetically modified crops
Biofuels, such as ethanol
Outsourcing and offshoring
Manufacturing
Knowledge work
Expert systems
9. Infrastcture is generally interconnected structural element
that provide the framework supporting an entire stucture.
The term has diverse meaning in different
fildslike,roads,airport.
The information technology ,informal and formal channels of
communication.
Example:roads allows the trenspor of raw material and
finished products.
Russia has longest electrified railways in the world more
than 44 thousand km
Russia is one of the most indusrrialized of the former soviet
republics.
Every years of very low investments in the technology and
high return of the technology.
9,222 of total state owned enterprice and 30% indurstrial
10. SOCIAL ENVIRONMENT
Russia is total 7.0%GDP rate in 2013
Global consumer cultures are emerging
Persons who share meaningful sets of consumption-related
symbols
Pub culture, coffee culture, fast-food culture, credit card
culture
Primarily the product of a technologically
interconnected world
Internet
Satellite TV
Cell phones
11. CORPORATE SOCIAL RESPOSBILITY
• In 2010 the Russian president made a statement about CSR during the
XIII Congress of the Russian Union of Industrialists and Entrepreneurs;
• In 2006 20 companies submitted reports on CSR Among
them:Gazprom», Lukoil, Shell, ТNК-BP, , Rusal, Norilsk Nickel etc.
• In 2012 more than 50 companies submitted reports on CSR;
• In August 2013 Russia officially became a member of the WTO
• Higher competitive advantages on the international markets
• Increases profit;
• Loyalty to the company and its products increases;
• PR;
• Investment policy management tool and pledge of their own
sustainable development and prosperity.