This document outlines a 20-year marketing plan for "Razor", a 26-year-old medical clerk. It establishes Razor's vision of helping others live healthy lives through complete well-being. It outlines Razor's roles as a doctor, husband, family member, friend and leader. It provides goals for Razor to become a successful doctor, be happily married, and achieve a desired lifestyle within 20 years through daily reflection, spending time with loved ones, maintaining finances, and getting feedback. The plan acknowledges the journey to the top will be long but exciting, with the greatest satisfaction coming from achieving goals and having the view from the top.