SlideShare a Scribd company logo
The Consumer Internet




Partial map of the Internet, opte.org   Copyright 2009, Russ Maschmeyer / StrangeNative.com
Copyright 2009, Russ Maschmeyer / StrangeNative.com
ARPAnet




Where Wizards Stay Up Late, Hafner & Lyon   Copyright 2009, Russ Maschmeyer / StrangeNative.com
Larry Roberts




Copyright 2009, Russ Maschmeyer / StrangeNative.com   Where Wizard’s Stay Up Late, Hafner & Lyon
Roberts’s Network Sketch




Where Wizard’s Stay Up Late, Hafner & Lyon   Copyright 2009, Russ Maschmeyer / StrangeNative.com
Donald Davies




Where Wizard’s Stay Up Late, Hafner & Lyon   Copyright 2009, Russ Maschmeyer / StrangeNative.com
Packet Switching




How the Web was Born, Gillies & Cailliau   Copyright 2009, Russ Maschmeyer / StrangeNative.com
A Number of Firsts




Where Wizard’s Stay Up Late, Hafner & Lyon   Copyright 2009, Russ Maschmeyer / StrangeNative.com
The Birth
                                         of the
                   Consumer Internet



http://en.wikipedia.org/wiki/File:PDP-10_1090.jpg   Copyright 2009, Russ Maschmeyer / StrangeNative.com
http://en.wikipedia.org/wiki/File:PDP-10_1090.jpg   Copyright 2009, Russ Maschmeyer / StrangeNative.com
http://www.computerworld.com/   Copyright 2009, Russ Maschmeyer / StrangeNative.com
http://www.computerworld.com/   Copyright 2009, Russ Maschmeyer / StrangeNative.com
“
In these days of live audio Internet telephony, all
that has become rather quaint. But at the time, it
was exciting to chat with people halfway around
the world either for free or next to nothing. That,




                                                         ”
however, was only half the thrill. The other half
was that it was on your computer.

David Hudson, Rewired




                                 Copyright 2009, Russ Maschmeyer / StrangeNative.com
Copyright 2009, Russ Maschmeyer / StrangeNative.com




http://www.inquisitr.com   http://farm4.static.flickr.com
The Smartest Kid in the Room


                  Copyright 2009, Russ Maschmeyer / StrangeNative.com
The Smartest Kid in the Room
       (It’s a small room)

                       Copyright 2009, Russ Maschmeyer / StrangeNative.com
Copyright 2009, Russ Maschmeyer / StrangeNative.com




Online As Entertainment




               http://www.vintagecomputing.com
Copyright 2009, Russ Maschmeyer / StrangeNative.com
The First
    (and last)
Online Empire

                 Copyright 2009, Russ Maschmeyer / StrangeNative.com
Marketing at it’s Finest



http://www.computerworld.com/   Copyright 2009, Russ Maschmeyer / StrangeNative.com
http://www.mikerichardson.name   Copyright 2009, Russ Maschmeyer / StrangeNative.com
http://www.mikerichardson.name   Copyright 2009, Russ Maschmeyer / StrangeNative.com
The Internet Strikes Back




                 Copyright 2009, Russ Maschmeyer / StrangeNative.com
The Internet Strikes Back




                 Copyright 2009, Russ Maschmeyer / StrangeNative.com
Tim Berners-Lee




How the Web was Born, Gillies & Cailliau   Copyright 2009, Russ Maschmeyer / StrangeNative.com
http://images.appleinsider.com   Copyright 2009, Russ Maschmeyer / StrangeNative.com
http://images.appleinsider.com   Copyright 2009, Russ Maschmeyer / StrangeNative.com

More Related Content

Recently uploaded

Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
Ortus Solutions, Corp
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
FilipTomaszewski5
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
christinelarrosa
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
Fwdays
 
What is an RPA CoE? Session 2 – CoE Roles
What is an RPA CoE?  Session 2 – CoE RolesWhat is an RPA CoE?  Session 2 – CoE Roles
What is an RPA CoE? Session 2 – CoE Roles
DianaGray10
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
zjhamm304
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
ScyllaDB
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
Ivo Velitchkov
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)
HarpalGohil4
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
Fwdays
 
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxAI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
Sunil Jagani
 
Discover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched ContentDiscover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched Content
ScyllaDB
 
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Ukraine
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Neo4j
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 

Recently uploaded (20)

Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
 
What is an RPA CoE? Session 2 – CoE Roles
What is an RPA CoE?  Session 2 – CoE RolesWhat is an RPA CoE?  Session 2 – CoE Roles
What is an RPA CoE? Session 2 – CoE Roles
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...QA or the Highway - Component Testing: Bridging the gap between frontend appl...
QA or the Highway - Component Testing: Bridging the gap between frontend appl...
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)
 
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba"NATO Hackathon Winner: AI-Powered Drug Search",  Taras Kloba
"NATO Hackathon Winner: AI-Powered Drug Search", Taras Kloba
 
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxAI in the Workplace Reskilling, Upskilling, and Future Work.pptx
AI in the Workplace Reskilling, Upskilling, and Future Work.pptx
 
Discover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched ContentDiscover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched Content
 
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Russ Maschmeyer Presentation Slideshare

Editor's Notes

  1. · I’m going to talk about · The Consumer Internet · How it came to be (As Well As) · Multiple faces & mental models it assumed on its way to the public · Snapshot of Internet 2005 · Assume larger now · Wasn’t Always This Big
  2. · Wasn’t always center of media attention · Run by guys in nice suits · holding cool gadgets · flying around in private jets (Larry Page, Sergey Brin) · Internet wasn’t always meant for them · Wasn’t always meant for us · Initially...
  3. · Meant for these guys · This is the pit crew of world’s first network, ARPAnet
  4. · One guy in particular, Larry Roberts · Mastermind of ARPAnet, which essentially became Internet · Between 1966 & 1973 worked for ARPA · Division of Pentagon · experimented with computer networking solutions · Goal: share Data & resources between distant mainframes
  5. · This is one of his early network sketches of ARPAnet · Went online October 29, 1969 · Terminals set up between UCLA & SRI (Stanford Research Institute) · After the first test, they immediately began to expand
  6. · lots of technical hurdles to overcome · one of biggest probs solved by Donald Davies · Issue: simultaneous information transfer would overload lines · System crash · Network disaster · so...
  7. · Created an automated system to · Break down transmissions into pieces or packets · traffic them down hundreds of routes · & reassemble them at the other end · Dubbed it Packet Switching · so effective, still basically in use today
  8. · Most pervasive uses for the Internet born here... · First Emails sent · First online community: MsgGroup - email group formed just to talk about email · First online game: called “Adventure”, created by Will Crowther · It was arguably first thing to ever go “viral” · Spirit was open, collaborative and community driven · Which are all key elements of internet today · But only universities could afford access · Would soon change
  9. · In 1978 an Ohio Life Insurance Co. · Came up with idea to create their own network · lease their extra computing power to people w/ home computers · totally revolutionary idea, but...(click) · Marketing team thought it was a joke (click) · dubbed it “Schlock Time-Sharing” · That’s how CompuServe, world’s first consumer network provider · or schlock time-share, was born
  10. · 1978, First offered email to people with home computers · 1980, launched world’s first Instant Messaging program: CB Simulator
  11. · 1978, First offered email to people with home computers · 1980, launched world’s first Instant Messaging program: CB Simulator
  12. · 1978, First offered email to people with home computers · 1980, launched world’s first Instant Messaging program: CB Simulator
  13. · 1978, First offered email to people with home computers · 1980, launched world’s first Instant Messaging program: CB Simulator
  14. In his book, Rewired, David Hudson says...
  15. · CompuServe failed to ignite widespread public interest · Their command line interface was too abstract for most users · Eventually had a Menu system - even that described as “Labyrinthine” · Peak usage: 380,000 subscribers · Still, they were the market leaders for nearly 10 years · Think of CompuServe as a kind of Online Library · One part information storage · One part social meeting place
  16. · 1990, IBM & Sears teamed up to take on CompuServe · Launched first graphical online service, Prodigy · Content heavily editorialized · No Consumer authored content · No Instant Messaging · No Bulletin Boards · Very limited Email · & No community · If had to apply MM: like an online magazine
  17. · Did have games! · Prodigy, aimed at novice end of market · It was smart strategy considering the confusing nature of CompuServe · Only connected with 465,000 subscribers · Graphics made service extremely SLOW · & w/o community people had little reason to return often · Prodigy had simplified online navigation · but sacrificed the key elements that made networks attractive in 1st place
  18. · Enter AOL · AOL launched shortly after Prodigy in 1991 · Lagged behind initially · but had a wider vision for its services · Launched massive direct mail onslaught of America
  19. · Gave away so many “Free Trial” disks, people wallpapered their homes · The aim was to lower consumer entry cost to nothing · Succeeded · AOL had slicker interface than Prodigy & more services · Took the entertainment & content features of Prodigy · & community features of CompuServe
  20. · packaged it in an easy to use interface · in process, created one of world’s most recognized sound bytes (click) · Email, chat rooms, IM · download files & articles · games, music, movies, news · but still little ability to author content · At their peak - 27 million subscribers · public had finally adopted online services on a massive scale · but AOL wouldn’t hold them for long
  21. · Meanwhile at CERN in Switzerland...
  22. · Tim Berners-Lee was thinking about the non-linearity of human memory · Imagined a uniform content & linking system that mimicked the human mind · So a document created on one computer, would look same on any computer · TBL played around with idea of non-linear information exploration · Had idea for documents where text, links, images, sound, & videos could co-exist · This was the birth of our modern concept of a webpage and the WWW · Created concept of the “Browser” to read & navigate the web of documents
  23. · First public browser, MOSAIC, released in 1993 · Genius of browser is it hid complex functions of internet · behind easily readable, easily writable documents · No more special knowledge would be needed to “surf” the internet or mine information · HTTP, the World Wide Web, and Browsers, put the agency of the web in hands of its inhabitants, us · Now same spirit of openness, community, and self-author-ship · born with ARPAnet · part of our everyday lives · no longer a division between academic internet & consumer internet · it’s just the internet